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2023/03
华中科技大学阎俊教授学术讲座
时 间:3月2日上午10:00-11:00地 点:九里校区零号教学楼0411室主 题:Assessing the Lead-Lag Effect of Pre-released Word-of-Mouth on Puffery Advertising: Evidence from the Motion Picture Industry内 容:In a cross-market situation, we revealed that when and how the pre-released WOM (PWOM) of a product in a lead market works as a prerequisite of puffery advertising (PA) in a lag market through two ...