10
2022/05
四川大学商学院吴邦刚副研究员学术讲座
讲座时间:5月16日上午10:00-11:30讲座地点:九里校区零号楼0411室讲座题目:探索新兴市场中零售商自有送货服务的价值讲座内容:Why do retailers go beyond their core business of retailing to offer own delivery service in emerging markets? In this paper, we argue that using own delivery service, online retailers can build trust among their customers, which is critical for retailers in emerging markets...