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经济管理学院博众Seminar第302期

来源:   作者:杨文敏  日期:2024年09月24日  点击数:

Defense time: 09:00 A.M., September 27, 2024

Defense location: Room 0411, Building 0, Jiuli Campus

Personal profile: AHMED HASSAAN MOHAMMED ALI (1989) Male, nationality, Egyptian, Ph. D. candidate of Business Administration, School of Economics and Management, Southwest Jiaotong University, 2019, Research Direction: Service Marketing, Customer Behavior.

Thesis title: RESEARCH ON STIMULATING CUSTOMER CITIZENSHIP BEHAVIORS THROUGH CUSTOMERS’ PERCEPTIONS OF JUSTICE AND SUPPORT: THE MEDIATING ROLES OF CUSTOMER TRUST, AFFECTIVE COMMITMENT, AND BRAND REPUTATION感知公平和支持对顾客公民行为的影响作用研究:顾客信任、情感承诺和品牌声誉的中介作用