Marketing
.
WANG Li

Hits: Date:2025-09-11 10:29

Name

WANG Li

Gender

Male




Nationality

Chinese

Academic Post

Assistant Professor



£ Ph.D. Supervisor £Master’s Supervisor

Academic   Qualification

PhD



Graduated Institution

Xi'an Jiaotong University


Academic Engagement

Publications

[1] Wang   Li, Wang Longwei, Zhang Min. How do managerial ties affect contractual   governance in inter-firm cooperation?[J]. Journal of Business &   Industrial Marketing, 2023, 38(9): 1852-1864.

[2] Meige   Song, Longwei Wang, Li Wang, Wan Chen. Environmental uncertainty,   participative corporate political activity and radical innovation in China: A   sensemaking perspective[J]. Journal of Business & Industrial Marketing,   2023, 38(3): 593-608.

[3] Wang   Li, Wang Longwei, Zhang Min. Contract-based knowledge protection and   cooperation Performance: the effects of technological turbulence and legal   system completeness[J]. British Journal of Management. 2022, 33(4):   2033-2051.

[4] Wang   Longwei, Wang Li, Wang Wenjun. The Mechanism of Negotiation strategy on   enterprise's cooperation performance: The mediating effect of relationship   conflict[J]. Science of Science and Management of S.&.T, 2020,   41(9): 69-83.

[5] Wang   Li, Wang Longwei. How does green management affect corporate financial   performance? – Effect of strategic orientation and technological   uncertainty[J]. R&D Management. 2018, 30(6): 34-46.


Projects

[1] A   Study on the Relationship between Knowledge Leakage, Knowledge Protection and   Innovation Performance in R&D Alliances, Project supported by the   Humanity and Social Science Fund of the Ministry of Education of China (No.   20YJA630063, 2020.01 - 2022.12). Investigator.

[2] A   Study on the Impacts of Governance Mechanisms on Knowledge Creation and   Knowledge Protection in R&D Alliances, Project supported by National   Natural Science Foundation of China (No. 71472145, 2015.1 - 2018.12).   Investigator.


Professional Engagement

Practice

[1] Reviewer   of the British Journal of Management.


Course Name

Undergraduate

[1] Internet Marketing.


Master

[1] Academic   Writing for Business Management.