Marketing
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LEI Shaohui

Hits: Date:2025-09-11 09:58

Name

LEI Shaohui

Gender

Male

                                                                                 


Nationality

Chinese

Academic Post

Assistant Professor



£ Ph.D. Supervisor £Master’s Supervisor

Academic   Qualification

PhD



Graduated Institution

Sun Yat-sen University


Academic Engagement

Publications

[1] Lei,   S., & Xie, L. (2025). “Servant” versus “Partner”: Investigating the   effect of service robot personas on customer misbehavior. Journal of Business Research, 199,   115549.

[2] Lei,   S.* (2024). Shedding Light on the Adverse Spillover Effects of Work-Family   Conflict on Unethical Sales Behaviors at Work: A Daily Diary Study. Journal of Business Ethics. 190(2), 399-411.  

[3] Lei,   S., Xie, L.*, & Peng, J. (2024). Unethical Consumer Behavior Following   Artificial Intelligence Agent Encounters: The Differential Effect of AI Agent   Roles and Its Boundary Conditions, Journal   of Service Research.

[4] Lei,   S., Peng, L.*, & Wang, S. (2024). Shedding light on the dark side of   humor: The short-lived spillover effect of daily salesperson workplace humor   usage on work–family conflict. Applied   Psychology: An International Review, 73(4), 1673-1687.

[5] Peng,   J., Peng, Z., Lei, S., & Xie, L.*(2024). Family-customer happiness and   its impact on customer citizenship behavior: A study of parent–child   consumption in robot restaurants. Tourism   Management Perspectives, 53, 101273.

[6] Lei,   S.*, Peng, L. & Guo, Y. (2023). Investigating the effect of leader   humility on subordinates' service creativity: a moderated dual path model. Current Psychology, 42(7), 5672–5684.

[7] Xie,   L., & Lei, S.* (2022). The nonlinear effect of service robot   anthropomorphism on customers’ usage intention: A privacy calculus perspective.   International Journal of Hospitality   Management, 107, 103312.

[8] Lei,   S., Wang, X., Peng, L. & Guo, Y.* (2021), “I” seek differentiation and “we”   seek assimilation: the impact of self-expressive customization on consumers’   willingness to pay a premium, Journal   of Product & Brand Management, 30(5), 691-706.

[9] Liu,   Z., Lei, S.*, Guo, Y. L., & Zhou, Z. A. (2020). The interaction effect of   online review language style and product type on consumers’ purchase   intentions. Palgrave Communications   (Renamed: Humanities and Social Sciences Communications), 6(1), 1-8.

[10] Peng,   L., Lei, S*., Guo, Y. & Qiu, F. (2020), How can leader humor enhance   subordinates' service creativity? The moderator of subordinates' SFIT and the   mediator of role modeling, Leadership   & Organization Development Journal, 41(6), 865-882.


Awards

[1] Outstanding   graduate of Sun Yat-sen University, 2025.

[2] National   Scholarship for Doctoral Students, 2024.

[3] National   Scholarship for Doctoral Students, 2023.

[4] National   Scholarship for Doctoral Students, 2022.

[5] National   Scholarship for Master's Students, 2019.