Marketing
.
HUANG Yuanyuan

Hits: Date:2022-11-12 12:17

Name

Yuanyuan Huang

Gender

Female


Nationality

Chinese

Academic Post

Associate Professor



£Ph.D. Supervisor þMaster’s Supervisor

Academic Qualification

PhD



Graduation School

Xi’an Jiaotong   University


Academic Engagement

(Representative)

Publications

[1] Yuanyuan Huang, En Xie, Zhan Wu. Portfolio   Characteristics of Outward Foreign Direct Investment and Dynamic Performance   of Emerging Economy Firms: An Option Portfolio Perspective. International   Business Review, 2021, 30(4): 101750.

[2] Yuanyuan Huang, Lu Shen, Chuang Zhang.   Home-country Government Support, The Belt and Road Initiative, and the   Foreign Performance of Chinese State-owned Subsidiaries. Asia Pacific Journal   of Management, 2020: 1-27.

[3] En Xie, Yuanyuan Huang, Stevens C E, et al.   Performance Feedback and Outward Foreign Direct Investment by Emerging   Economy Firms. Journal of World Business, 2019, 54(6): 101014.

[4] Lin Shujin, Zhuang Guijun, Huang Yuanyuan. Social   Media Orientation, Social Media Capability and the Cooperation Between   Enterprises. Forecast, 2019, 38(02): 38-44.

[5] Lin Shujin, Zhuang Guijun, Huang Yuanyuan.   Relationship Quality, Information Sharing and Cooperative Behaviors:   Moderating Effect of IT Capability. Systems Engineering Theory and Practice,   2018, 38(03): 643-654.

[6] Huang Yuanyuan, Xie En, Zhuang Guijun. The   Drivers of Chinese Firms' International Market Expansion: The Dual Roles of   State Ownership and Market Competition. Chinese Journal of Management   Engineering, 2017, 31(02): 20-28.

[7] En Xie,   Yuanyuan Huang, Hao Shen, et al. Performance Implications of Ties to   Large-scale State-owned Enterprises and Banks in an Emerging Economy. Asia   Pacific Journal of Management, 2017, 34(1): 97-121.

[8] En Xie,   Yuanyuan Huang, Mike W. Peng, et al. Resources, Aspirations, and Emerging   Multinationals. Journal of Leadership & Organizational Studies, 2016,   23(2): 144-161.

[9] Mike W. Peng,   Garry D. Bruton, Ciprian V. Stan, Yuanyuan Huang. Theories of the (State-owned)   Firm. Asia Pacific Journal of Management, 2016, 33(2): 293-317.

[10] En Xie,   Yuanyuan Huang, Rui Zhao. An Empirical Study on the Interactive Relationship   of Trust Dimensions and Their Impact on Online Purchase Intention. Journal of   Management Science, 2012, 25(2): 69-77.

[11] En Xie,   Yuanyuan Huang, Rui Zhao. The Impact of Control Mechanisms in Strategy   Alliance on Value Creation. Science of Science and Management of S. & T,   2012, 33(2): 138-145.

[12] Yuanyuan   Huang, En Xie, Tao Zhang. An Study on Fair Information Practices (Fips) of China   E-commerce Websites. Chinese Journal of Management, 2011, 8(8): 1195-1200.


Projects

[1] “Seeing   in the Mist" vs "Being there": A Study on the Impact of OTA   Destination Advertising on Consumer Attention. Nature Foundation, 2022-2024.   Investigator.

[2] Internationalization   Strategies of "One Belt, One Road" Enterprises Based on   Multinational Case Studies and Investment Practice Simulation,   University-level Educational Reform Project, 2021. Principle Investigator.

[3] Research on the location layout and   Performance Impact of Chinese Enterprises’ Foreign Direct Investment.   National Science Fund for Distinguished Young Scholar (Project No.:   2018G010053). January 2019-December 2021. Principle Investigator.

[4] Research on Overseas Location Layout of Chinese   Enterprises and its Impact on Performance. Humanities and Social Sciences Project of the Ministry of Education. January   2019-July 2021. Principle Investigator.

[5] Chinese   Enterprises Research on Overseas Location Layout and Its Impact on   Performance. Humanities and Social Sciences Project of the Ministry of   Education (Project No.: 2018S090014). November 2018-July 2021. Principle Investigator.

[6] Firm   R&D Behavior Change and Its Impact on Performance: Based on   Organizational Search Perspective. National Natural Science Foundation of   China. 2016-2019. Investigator.

[7] Innovation   Capacities Growth of Chinese Firms Under the Co-evolution Condition of Market-based   Rules and Social Relations. Joint Research Fund for Oversea Chinese, Hong   Kong and Macao Scholars of National Natural Science Foundation of China.   2015-2016. Investigator.

[8] Ambidexterity Innovation and Firm   Performance: Based on A Perspective of Supplier Network Governance. National   Natural Science Foundation of China. 2012-2015. Investigator.







Course Name

Undergraduate

Promotion and Advertising Management


Master

Global Strategy Management


MBA

Strategy Management