CONTACT (联系方式)

四川省成都市二环路北一段111号

西南交通大学经济管理学院传真: +86 -28-87600543

市场学系邮箱:zhoujing@home.swjtu.edu.cn

邮编：610031

Southwest Jiaotong University

School of Economics and Management Fax:+86 -28-87600543

Department of Marketing E-mail:zhoujing@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION （教育背景）

A. 博士管理学，西南交通大学, 2009

B. 硕士应用语言学, 西南交通大学, 2001

C. 学士英语, 西南交通大学，1993

A. Ph.D. Management, South West Jiaotong University,   2009

B. M.S. Practical Linguistics, South West Jiaotong   University, 2001

C. B.S. English, South West Jiaotong University,   1993

EMPLOYMENT （工作经历）

A. 副教授, 西南交通大学经济管理学院, 6/2005   - 至今

B. 市场学系系主任，国际合作与交流中心主任   10/2017-至今

C. 讲师, 西南交通大学经济管理学院,   5/2005- 7/1996

D. 助教, 西南交通大学经济管理学院, 7/1993   -6/1996

A. Associate   Professor, Southwest JiaotongUniversity, 6/2005 to now

B. Director   of Marketing Department, Director of International Exchange and Cooperation   Center, 10/2017 to now

C. Assistant   Professor, Southwest Jiaotong University, 5/2005 to 7/1996

D. Teaching   assistant, Southwest Jiaotong University, 7/1993 to 6/1996

RESEARCH INTEREST（研究兴趣）

企业管理、品牌管理、大客户营销、管理沟通

Enterprise Management, Brand   Management, Customer Relationship Management and Marketing, Career   Communication

PUBLCATIONS（PAPERS & CASES）发表，包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] 李科平,周静,方娜.成都双层观光巴士内饰体验式设计研究[J].设计,2019,32(05):147-149.

[2] 张文杰、周静.基于信号传递博弈的“雨露计划”扶贫补贴机制治理.软科学.2019

[3] 苗苗、李文杰、周静.电子商务创业大赛对学生学习能力的提升.卷宗.2016

[4] 周静. 从中国制造到中国品牌. 经济导刊，2007，32(4):   1-8.

[5] 周静. 跨国品牌在中国的品牌命名策略. 统计与决策，2007，22

[6] 周静. 基于信号传递博弈的“雨露计划”扶贫补贴机制治理. 软科学，2018，04

[1] Li   Keping, Zhou Jing, Fang Na. “Study on the Experience Design of Chengdu Double   Sightseeing Bus Interior”,Design, 2019,32(05):147-149.

[2] Zhang   Wenjie, Zhou Jing. Based on signal transmission game "rain dew   plan" poverty alleviation subsidy mechanism governance. Soft science.2019

[3] Miao, Li   Wenjie, Zhou Jing. E-Business Entrepreneurship Competition to improve   students' learning ability. Folder.2016

[4] Zhou   Jing. “From Chinese Produce to Chinese Made” Chinese Journal of Economic   Science 2007, 32(4): 1-8.

[5] Zhou   Jing. “International Brand Strategy in Chinese Market”, Statistics and   Decision (in Chinese) 2007 (22)

[6] Zhou Jing. “Governance of poverty   alleviation subsidy mechanism based on signal transmission game”, Journal of   Soft Science, 2018,04

BOOKS OR CHAPER IN   BOOKS 学术著作/合著章节

a) Applied   or Integration/Application Scholarship应用实践类

[1] 苗苗，蒋玉石，周静.《创业管理》.电子工业出版社,2018

[2] 周静，董建宁译著. 《戴明管理四日谈》. 商业出版社，2004

[1] Miao   Miao, Jiang Yushi, Zhou Jing. Start-up Management. Electronic Industry   Press,2018

[2] Zhou   Jing, Dong Jianning, Four Day’s Discussion with Dr. Daming Business   Publishing House, 2004

FUNDED PROJECTS 受资助项目

a) Teaching &Learning Scholarship教学类

[1] 2017全英文示范课程《管理沟通》,教改项目,2017,主持。

[1] 2017 all English demonstration course   "Management Communication", Education Reform Project, 2017,   moderated.

b) Applied or Integration/Application   Scholarship应用实践类

[1] “增权视角下川西北羌族积极去旅游精准扶贫情况调查研究”,省教厅基地项目,2018.6-2019.5,主持。

[2] 成都能源集团内控体系建设,横向,2018.11-2019.1,主持。

[3] 成都能源集团中长期规划,横向,2018.5-2019.12,主持。

[1] "sense of security, sense of Justice, sense   of Group efficacy and the relationship between Cluster behavior structure and   migrant Workers", Sichuan Applied Psychology Research Center, 2018.7   -2020.7, moderated.

[2] "A Study on the Dynamic Model of the   Autonomous Learning of the Undergraduate in the New Era", teaching reform   project (Southwest Jiaotong University), 2018.9-2019.9, participated.

[3] "Peasant Workers sense of security, sense of Equity, sense of   Group efficacy and Cluster behavior structure Mechanism and Policy   Research", Central University basic Scientific Research Business   expenses Special Fund support Project, 2017.1-2018.12, presided over.

OTHER RESEARCH AND   SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

[1]担任全球商旅协会中国委员会委员 2013.4至今

[1]   Committee Member of Global Business and Travel Association, Chinese   Committee.(GBTA) , 2013-present

b) Teaching   & Learning Scholarship教学类

[1]四川省省级精品在线开放课程，2019

[2]指导学生在第五届全国大学生三创大赛总决赛中获得特等奖,2014年7月

[1]SichuanProvincial   excellent online open courses,2019.

[1] Team   Advisor, Best of Best Prize of the   Fifth National Undergraduate “ Create, innovation, and new Business”Contest,   host by E-Business Society of China, July 2013.

c) Applied   or Integration/Application Scholarship应用实践类

[1]2018H010736,   内部管理控制体系结构设计服务合同, 2018/12-2020/7, 9万元，在研，主持。

[1]2018H010736,Internal   management control system structure design service contract, 2018/12-2020/7,   RMB   90,000, host.

[2]   2018H010216, 中长期发展规划管理顾问服务合同, 2018/5-2018/8, 9万元，已结题，主持。

[2]2018H010216,   Medium and long-term development planning management consulting service   contract, 2018/5-2018/8, RMB 90,000, host.

[3]为GBTA全球商旅协会提供每年不少于了30小时的咨询服务， 2013.4至今

[3]   Consulting more than 30 hours per year for GBTA, 2013.4 to present

[4]成都会唐会议展览公司，担任董事长一职，2014.12至今

[4]   Fouder of Chengdu MICE Company，2014.12-present

[5]为成都市政府部门、各大企事业单位、上市公司、民营企业制定培训方案，并做了为时1000小时的报告，2006.12至今

[5] Develop training plans and train for Chengdu Municipal   government, Chengdu National Enterprise Stock Holding Companies and Small and   Medium Size Enterprises, make more   than 1000 hours presentation, 2006.12 to present.

COURSES TAUGHT AT   SWJTU 教授课程

硕士生课程：服务营销

MBA课程：管理沟通与领导艺术

本科生课程：市场营销学、销售管理、管理沟通

Postgraduate：Service   Marketing

MBA：Communication   and Leadership Management

Undergraduate:   Marketing Management, Sales Management, Communication Management.