Marketing
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ZHANG Hongyu

Hits: Date:2020-12-11 15:11

Curriculum Vitae(简历)

 

Zhang Hongyu

CONTACT (联系方式)

四川省成都市二环路北一段111

西南交通大学经济管理学院传真: +86 -28-87600543

市场学系邮箱:zhanghongyu@home.swjtu.edu.cn

邮编:610031

Southwest Jiaotong University

School of Economics and Management Fax:+86   -28-87600543

Department of Marketing E-mail:zhanghongyu@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

A. 博士企业管理学,西南交通大学, 2006-2013

B. 硕士经济管理,清华大学, 2001-2004

C. 学士国际贸易, 西南交通大学,1993-1997

A. Ph.D. Business Management, Southwest Jiaotong   University,2006-2013

B. M.S. Economic and Management, Tsing University,   2001-2004

C. B.S. International Trade, Southwest Jiaotong   University, 1993-1997

EMPLOYMENT (工作经历)

A. 讲师, 西南交通大学经济管理学院,   8/2003-至今

B. 行政总监, 新都化工股份有限公司, 2/1999   - 8/2001

C. 人力资源经理, 蓝光集团, 9/1997   - 1/1999

A. Lecturer,   Southwest Jiaotong University, 8/2003 to Present

B. The   executive director, Xindu chemical Limited by Share Ltd, 2/1999 - 8/2001

C. Human   Resources Manager, Blu ray group, 1/1999 - 9/1997

RESEARCH INTEREST(研究兴趣)

市场营销、网络广告、神经营销学

Marketing,   Network Advertisement, Neuromarketing

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] 蒋玉石,张红宇,贾佳,杨力. 大数据背景下行为定向广告OBA与消费者隐私关注问题的研究[J].管理世界,2015,(8.

[2] 张红宇. 网络口碑对消费者在线行为的影响研究,20143.

[3] Zhang, H., T.J. Chou, H. Yan, J. Li, and Y. Hua   (2013), "The Effect of Electronic Word-of-Mouth on Consumer's Online   Behavor," Journal of City Brand.

[4] [4]张红宇.我国食品安全规制的体系重构[J].农业经济,2010(2):70-72.

[5] 张红宇.我国食品行业不当竞争的经济学分析[J].统计与决策,200923:120-122

[6] 张红宇.我国食品安全规制失灵的原因分析及模式创新[J].调研世界,200910:18-21

[7] 张红宇.我国食品行业安全监管的经济学思考[J].农业经济,200910:37-39

[8] 张红宇,滕少霞.国内先进城市分区域推进战略的经验与启示[J].生态经济,2005(12):102-105

[9] 彭川宇,张红宇.非营利组织介入社会保障的理论解释及路径选择[J].财经科学,2005(3):176-180

[10] 蒋玉石,范婷,张红宇,倪铃洁.现代广告学原理及案例分析[M].西南交通大学出版社,2014,(2.

[1] Jiang Yushi,ZhangHongyu, JiaJia,   Yangli.  Online Behavior Advertising and Consumer

[2] Privacy Concerns in the Context of Large    Data [J]. Management World, 2015, (8).

[3] Zhang Hongyu. The impact of online word of mouth   on consumer online behavior research, 2014 (3).Zhang, H., T.J. Chou, H. Yan,   J. Li, and Y. Hua (2013), "The Effect of Electronic Word-of-Mouth on   Consumer's Online Behavor," Journal of City Brand.

[4] Zhang Hongyu. The system of food safety regulation   in our country [J]. agricultural economy, 2010 (2): 70-72.

[5] Zhang Hongyu. The economic analysis of the   improper competition of food industry in China [J]. statistics and decision   making, 2009 (23): 120-122

[6] Zhang Hongyu. Analysis of the causes of failure of   food safety regulation in China and the mode of innovation in the world, 2009   (10): 18-21

[7] Zhang   Hongyu. Economic thinking on the safety supervision of food industry in our   country [J]. agricultural economy, 2009 (10): 37-39

[8] Zhang Hongyu, little Xia Teng. The national   advanced city zoning strategy to promote the experience and Enlightenment of   [J]. ecological economy, 2005 (12): 102-105

[9] Zhang Hongyu, PengChuanyu. Theoretical explanation   and route choice of the social security of non profit organization ([J].),   2005 (3): 176-180.

[10] Jiang Yushi,Fan Ting,Zhang Hongyu,Ni Lingjie.Introduction and Case Study of Modern Advertising[M].Southwest Jiaotong University Press,2014,(2).  

b) Teaching   &Learning Scholarship教学类

[1] 张红宇,蒋玉石.益盐堂之天下减盐篇,入选2014年中国管理案例库

[2] 张红宇,蒋玉石. 构建大型综合医院行政后勤质量评价体系,入选2015年中国管理案例库

[1] Zhang Hongyu, Jiang Yushi. The salt of the   world salt reduction, was selected in 2014 China Management Case Library

[2] Zhang Hongyu,   Jiang Yushi. Construction of the   evaluation system for the quality of the large general hospital   administrative logistics, which was selected in 2015.

BOOKS OR CHAPER IN   BOOKS 学术著作/合著章节

a) Teaching   &Learning Scholarship教学类

[1]蒋玉石,范婷,张红宇,倪铃洁.现代广告学原理及案例分析[M].西南交通大学出版社,2014

[1]Jiang   Yushi,Fan Ting,ZhangHongyu,NiLingjie.Introduction and Case Study of Modern   Advertis-ing [M].Southwest Jiaotong University Press, 2014,(2). ISBN:   9787564329051

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] 项目名称:创新驱动背景下区域产学研结合技术体系研究;项目来源:成都市科技局项目;起讫时间:20151—201612月;批准经费:5万元;承担任务:正在进行/主持。

[2] 项目名称:双包膜控释肥对降低土壤污染过程中的关键技术问题研究——基于上市公司新都化工的实践;项目来源:成都市科技局惠民计划项目;起讫时间:20161—201812月;批准经费:20万元;项目编号:暂时还没有;承担任务:正在进行/主持。

[3] 项目名称:2项目一项,项目名称:电子商务背景下农业特色品牌的整合传播;项目来源:2015年度四川省教育厅四川农业特色品牌开发与传播研究中心;项目编号CAB1505 ;起止时间:20151—201612

[1] The name of the project: Innovation driven under   the background of regional industry university research integration   technology system research; sources of the project: project of Chengdu   Municipal Science and Technology Bureau; origin destination time: December   January 2015 - 2016; approved the money: 5 million yuan; to undertake the   task: ongoing / chair.

[2] The name of the project: double coated controlled   release fertilizer to reduce soil pollution in the process of research of the   key technical problems -- Based on the practice of listed companies Xindu   chemical; sources of the project: Chengdu Science and Technology Bureau   Huimin project; origin destination time: December January 2016, 2018;   authorized funding: 20 million yuan; project number: yet not; to undertake   the task: ongoing / presided over.

[3] The name of the project: 2 project a, project   name: under the background of e-commerce of agricultural characteristics of   the brand integrated communication; project source: 2015 year in Sichuan   Provincial Department of education in Sichuan Province characteristic   agriculture brand development and dissemination of research center; project   number CAB1505; play and ending time: January 2015 - 2016 December

b) Applied or Integration/Application   Scholarship应用实践类

[1]项目名称:制盐公司中的生产数据挖掘与销售预测模型;.项目来源:益盐堂(应城)健康盐制盐有限公司;起讫时间:20139—201412月;批准经费:8万元;承担任务:主持/已完成。

[1]Production   Data Mining and Sales Forecasting Model in the Salt Company”, Yiyantang   (Yingcheng) Healthy Salt Made Limited Liability Company ,2013.9-2014.12,   Completed /Take Charge of, RMB80,000.

OTHER RESEARCH AND   SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

Ÿ Research awards学术获奖

[1]“网络广告对消费者认知神经机制及行为的影响研究,荣获2014年四川省第十六次社会科学优秀成果评奖三等奖,第三获奖人

[1] “Research on the influence of Internet   advertising on consumers' cognitive neural mechanism and behavior”, third   prize of philosophy social sciences research achievements of Sichuan   province, third winner, 2014.

b) Teaching   &Learning Scholarship教学类

Ÿ Conference on teaching and learning   scholarship参加教学培训会议

[1] “服务营销学教学研讨会,北京,2015

[1] “Service Marketing” Teaching Seminar, Beijing, 2015

c) Applied   or Integration/Application Scholarship应用实践类

Ÿ Consulting activities that are material in   terms of time and substance提供咨询服务

[1]为新都化工公司提供了400小时的咨询服务, 2013.9-至今

[1] Consulting 400 hours for Xindu Co., 2013.9-   Present

Ÿ Development and presentation of executive   education programs为职业、行业、产业相关培训项目设计开发方案、做相关报告

[1]为新都化工、中铁二局、中铁八局、五粮液等60家培训公司设计培训方案,做了为时400小时的报告,2013.12.30-至今

Ÿ Documented continuing professional   education experiences有明确记录的继续职业教学活动,如参加案例研讨会/学科相关会议

[1]在清华大学参加麦克法兰案例研讨会, 20138

[1] Attending Case workshop in Tsing   University, Aug. 2013

COURSES TAUGHT AT   SWJTU 教授课程

硕士生课程:国际市场营销

MBA课程:市场营销

本科生课程:市场营销;市场营销案例分析

PostgraduateInternet Marketing

MBAMarketing

UndergraduateMarketing;   Marketing case analysi