Marketing
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WANG Yifan

Hits: Date:2020-12-11 15:05

Curriculum Vitae(简历)

 

Wang Yifan

 

CONTACT (联系方式)

四川省成都市二环路北一段111

西南交通大学经济管理学院传真: +86 -28-87600543

市场学系邮箱:wangyifan@home.swjtu.edu.cn

邮编:610031

Southwest Jiaotong University

School of Economics and Management Fax: +86 -28-87600543

Department of Marketing E-mail: wangyifan@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

A. 博士工业系统工程,法国里尔中央理工大学,2011

B. 硕士通信与信息系统,西南交通大学,2007(双学位)

C. 硕士通科工程师,法国里昂中央理工大学,2007(双学位)

D. 学士通信工程,西南交通大学,2004

A. Ph.D. Industrial Systems Engineering, Ecole Centrale de Lille,   France, 2011

B. M.S. Communication and Information System, Southwest Jiaotong   University, 2007 (double degree)

C. M.S. Diploma of Engineer, Ecole Centrale de Lyon, France, 2007   (double degree)

D. B.S. Communication Engineering,   Southwest Jiaotong University, 2004

EMPLOYMENT (工作经历)

A. 访问学者,英国奥斯特大学商学院,12/2017-12/2018

B. 讲师, 西南交通大学经济管理学院, 4/2011   – 至今

C. 助教, 西南交通大学经济管理学院, 1/2011   -4/2011

A. Visiting   Scholar, Ulster University, UK, 12/2017 – 12/2018

B. Assistant   Professor, Southwest Jiaotong University, 4/2011 to present

C. Teaching   assistant, Southwest Jiaotong University, 1/2011 -4/2011

RESEARCH INTEREST(研究兴趣)

创业教育、创业过程、营销工程

Entrepreneurship   education, Entrepreneurial processes, Marketing engineering

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] Wang   Yifan, McGowan Pauric. Fostering Technology Entrepreneur’s Career Choice: an   Empirical Study Amongst Chinese University Students. Annual Conference of   Institute for Small Business and Entrepreneurship, 6-9 November, 2018,   Birmingham, UK.

[2] Wang   Yifan, McGowan Pauric. Effects of project-based activities on the   entrepreneurial career choice of SET students: a follow-up study in China.   High Tech Small Firm Conference on Knowledge Intensive Entrepreneurship,   27-28 June, 2018, Groningen, the Netherlands.

[3] Wang   Yifan. Influence of Project Activities and Students’ Associations on the   Professional Orientation of Engineering Students. 4th Global Entrepreneurship   and Innovation Conference, 20-21 May, 2017, Tianjin, China.

[4] Wang   Yifan. Effects of pedagogical project and students’ associations on the   professional orientation of engineering students: a follow-up study in China.   Annual conference of the academy of innovation and entrepreneurship, 5-7   September, 2014, Beijing, China.

[5] Wang   Yifan, Verzat Caroline. Generalist or specific studies for engineering   entrepreneurs? : Comparison of French engineering students' trajectories in   two different curricula. Journal of Small Business and Enterprise   Development, 18(2), pages 366–383, 2011.

[6] Wang   Yifan. L’évolution de l’intention et le développement de   l’espritd’entreprendre des élèvesingénieursd’une école française :une étude   longitudinale. Ecole Centrale de Lille, France, 2011.

[7] Wang Yifan, Verzat Caroline, Bigand Michel, L’effet de la pédagogie   projet sur le développement de l’esprit entrepreneurial des élèves   ingénieurs, 6ème congrès de l’Académie de l’Entrepreneuriat, 19-21 november,   2009, Sophia-Antipolis, France.

[8] Wang   Yifan, Verzat Caroline, Frugier Dominique, Bigand Michel, Do project   activities develop engineering students’ entrepreneurial spirit? State of art   and exploratory research of engineering students training trajectories,   Internationalizing Entrepreneurship Education and Training, 17-20 July 2008,   Oxford, Ohio, USA.

b) Teaching   &Learning Scholarship教学类

[1] Wang   Yifan, Verzat Caroline, Bigand Michel, Comparison of impacts of project   pedagogy and students’ associations on the professional orientation of   engineering students, European Summer University of Entrepreneurship   Research, 8-10 September 2009, Benevento, Italy.

[2] Verzat Caroline, Wang Yifan, Bigand Michel, Les projets développent-ils   l’esprit entrepreneurial des élèves ingénieurs ? 5ème congrès   Questions de Pédagogie dans l’enseignementsupérieur, 18-20 juin, 2008, Brest,   France.

c) Applied or Integration/Application Scholarship应用实践类

[1] Wang Yifan, Bigand Michel, Frugier Dominique. Comment transformer les   futurs ingénieurs en entrepreneurs ?. Entreprendre & innover, vol.   n°11-12, issue 3, pages 65-74, 2011.

FUNDED PROJECTS 受资助项目

a) Basic   or Discovery Scholarship学术类

[1] 中国情境下创业导师指导行为对创业绩效影响的实证研究,国家社科基金,2016.6-2019.6;项目编号:16CGL006,主研。

[2] 大数据背景下网络定向广告精准传播综合学习模型研究,国家自然科学基金,2016.1-2018.12,项目编号:71572156,主研。

[3] 扩中扩大消费’-转型时期中国新兴中产阶级测量、构成及消费特征研究,国家自然科学基金,2015.1-2017.12,项目编号:20130184120018,主研。

[4] 创业意向动态模型探索:基于TPBSEE的纵向研究,教育部留学回国人员科研启动基金,2013.9-2015.9,主持。

[5] 基于创业意向动态轨迹的大学生创业决策及创业路径研究,四川省科技厅应用基础项目,2012.6-2014.6,项目编号:2012JY0093,主持。

[6] 创业意向动态模型探索:基于计划行为理论和创业事件理论的纵向研究,高等学校博士学科点专项科研基金,2012.1-2014.12,项目编号:20110184120015,主持。

[7] 大学生创业决策处触发机制研究——以四川省大学生创业为例,四川省社科规划青年项目,2011.9-2012.9,项目编号:SC11W017,主持。

[8] 大学生创业意向动态轨迹与创业决策触发机制研究,中央高校基本科研业务费专项资金科技创新项目,2012.1-2013.12,主持。

[1] An Empirical   Study of the Influence of Entrepreneurial Mentors' Guiding Behaviors on   Entrepreneurial Performance in Chinese Context, NSSFC, 2016.6-2019.6,   16CGL006, Principal Investigator.

[2] Research on Integrated Learning Model of   Network Targeted Advertising Accurate Communication under the Background of   Big Data, NSFC, 2016.1-2018.12, 71572156, Principal Investigator.

[3] Research on the   Measurement, Composition and Consumption Characteristics of China's Emerging   Middle Class in the Transition Period, NSFC, 2015.1-2017.12, 20130184120018,   Principal Investigator.

[4] Exploring Dynamic   Model of Entrepreneurial Intention: A Longitudinal Study Based on TPB and   SEE, CSCSE, 2013.9-2015.9, Host.

[5] Research on   College Students' Entrepreneurial Decision-making and Entrepreneurial Path   Based on Dynamic Trajectory, Sichuan Science and Technology Department   Application Foundation Project, 2012.6-2014.6, 2012JY0093, Host.

[6] Exploring the   Dynamic Model of Entrepreneurial Intention: A Vertical Study Based on the   Theory of Planned Behavior and the Theory of Entrepreneurial Events,   Specialized Research Fund for Doctoral Programs in HE, 2012.1-2014.12,   20110184120015, Host.

[7] Research on the   trigger mechanism of college students' entrepreneurial decision-making,   Sichuan Social Science Project, 2011.9-2012.9, SC11W017, Host.

[8] Research on the Dynamic Trajectory of College   Students' Initiatives, Central University's basic scientific research   project, 2012.1-2013.12, Host.

b) Teaching   &Learning Scholarship教学类(包括各类精品课程)

[1] 西南交通大学本科教育教学研究与改革项目,2019,主持。

[2] 西南交通大学本科教育教学研究与改革项目,2018,主持。

[3] 西南交通大学本科教育教学研究与改革项目,2017,主持。

[4] 西南交通大学本科双语课程建设项目,2016,主持。

[5] 西南交通大学工商管理重点专业建设项目,2012-2014,主研。

[1] UG Education and Teaching Research and Reform   Project of SWJTU, 2019, Host.

[2] UG Education and Teaching Research and Reform   Project of SWJTU, 2018, Host.

[3] UG Education and Teaching Research and Reform   Project of SWJTU, 2017, Host.

[4] UG Bilingual course construction project of   SWJTU, 2016, Host.

[5] Business Administration key disciplines   construction project of SWJTU, 2012.1-2014.12, Principal Investigator.

c) Applied or   Integration/Application Scholarship应用实践类

[1] 平安证券大数据上市公司网络图谱数据库及深度挖掘股价变动关联关系项目, 2017.3-2018.12,主持。

[2] 盛世普益科技银行理财能力数据分析项目,2016.12-2017.9,主研。

[3] 金融服务企业现金流预测与预警项目,2016.3-2016.10,主研。

[4] 美的家用空调内销大数据关键字梳理项目,2015.3-2016.2,主研。

[5] 创业及创业人才培养研究,法国北方省议会资助项目,2010/10-2011/12,主研。

[6] 创新高校产学研机制及促进区域经济社会发展,四川省决咨委项目,2013.5-2013.10,主研。

[1] PingAn Securities Big Data - Listed company   network and stock price change relationship project, 2017.3-2018.12, Host.

[2] PuYi Standard - Bank financial ability data   analysis project, 2016.12-2017.9, Principal Investigator.

[3] Financial service enterprise cash flow   forecasting and early warning project, 2016.3-2016.10, Principal   Investigator.

[4] Media household air conditioner domestic sales   big data project,2015.3-2016.2, Principal Investigator.

[5] Entrepreneurial Spirit and Entrepreneurship   Education, supported by the region of Nord France, 2010.10-2011.12Principal Investigator.

[6] Research of   the mechanism of IAR, Advisory committee of police decision of Sichuan,   2013.5-2013.10

WORKING PAPER 工作论文

a) Basic or   Discovery Scholarship学术类

[1] The competent feeling and the entrepreneurial   behavior of new venture owners, 2018.

[2] 科研人员社会资本与创业行为研究,西南交通大学,2015

[2] “Social capital and entrepreneurial behavior   of academic scientists”, Southwest Jiaotong University, 2015

b) Teaching   &Learning Scholarship教学类

[1] Design of a project-based entrepreneurship   course, 2018.

[2] 影响大学生创业教育实施效果的因素分析,西南交通大学,2015

[2] “The Analysis of Factors Impacting the   Implementation Effect of College Student Entrepreneurship Education”,   Southwest Jiaotong University, 2015

c) Applied   or Integration/Application Scholarship应用实践类

[1] 社会聆听在社交网络时代的商业应用,西南交通大学,2015

[1] “Applied   Research of Social Listening in Social networking in China”, Southwest   Jiaotong University, 2015

OTHER RESEARCH AND   SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

Ÿ Conference (with presentation) 受邀参会并作报告

[1] Wang Yifan, McGowan Pauric. Fostering   Technology Entrepreneur’s Career Choice: an Empirical Study Amongst Chinese   University Students. Annual Conference of Institute for Small Business and   Entrepreneurship, 6-9 November, 2018, Birmingham, UK.

[2] Wang Yifan, McGowan Pauric. Effects of   project-based activities on the entrepreneurial career choice of SET   students: a follow-up study in China. High Tech Small Firm Conference on   Knowledge Intensive Entrepreneurship, 27-28 June, 2018, Groningen, the   Netherlands.

[3] Wang Yifan. Influence of Project Activities   and Students’ Associations on the Professional Orientation of Engineering   Students. 4th Global Entrepreneurship and Innovation Conference, 20-21 May,   2017, Tianjin, China.

[4] Wang Yifan. Effects of pedagogical project and   students’ associations on the professional orientation of engineering   students: a follow-up study in China. Annual conference of the academy of   innovation and entrepreneurship, 5-7 September, 2014, Beijing, China.

[5] Wang Yifan, Verzat Caroline, Bigand Michel,   L’effet de la pédagogie projet sur le développement de l’esprit   entrepreneurial des élèves ingénieurs, 6ème congrès de l’Académie de   l’Entrepreneuriat, 19-21 november, 2009, Sophia-Antipolis, France.

[6] Wang Yifan, Verzat Caroline, Bigand Michel,   Comparison of impacts of project pedagogy and students’ associations on the   professional orientation of engineering students, European Summer University   of Entrepreneurship Research, 8-10 September 2009, Benevento, Italy.

[7] Wang Yifan, Verzat Caroline, Frugier   Dominique, Bigand Michel, Do project activities develop engineering students’   entrepreneurial spirit? State of art and exploratory research of engineering   students training trajectories, Internationalizing Entrepreneurship Education   and Training, 17-20 July 2008, Oxford, Ohio, USA.

b) Teaching   &Learning Scholarship教学类

Ÿ Conference on teaching and learning   scholarship参加教学培训会议

[1] “创业教育教学研讨会,南京,2012

[2] “创业与中小企业成长战略” MBA教学研讨会,北京,2013

[3] “工业工程专业硕士培养研讨会,上海,2013

[4] “创业教育教学研讨会,南京,2014

[5] “智慧营销师资研讨会,成都,2014

[6] “市场营销教学科研研讨会,武汉,2015

[7] 创业教育师资训练营,天津,2016

[8] 如何教创新,北京,2017

[9] 不确定环境下的企业创新战略管理,2017

[1] “Entrepreneurship Education”, Teaching   Seminar, Nanjing, 2012

[2] “Entrepreneurship and the development strategy   of SMEs”, MBA Teaching Seminar, Beijing, 2013

[3] “Training of General master in industrial   engineering”, Shanghai, 2013

[4] “Entrepreneurship Education”, Teaching   Seminar, Nanjing, 2014

[5] “Smart Maketing”, Teaching Seminar, Chengdu,   2014

[6] “Marketing”, Teaching and Research Seminar,   Wuhan, 2015

[7] Entrepreneurship Education Teacher Training   Program, Tianjin, 2016

[8] How to teach innovation, Beijing, 2017

[9] Enterprise Innovation Strategy Management   under Uncertain Environment, Beijing, 2017

c) Applied   or Integration/Application Scholarship应用实践类

Ÿ Consulting activities that are material in   terms of time and substance提供咨询服务

[1] 为四川电信提供咨询服务, 2012.4-2013.12

[2] 为美的公司提供咨询服务, 2015.4-2015.8

[3] 为四川省ETC公司提供咨询服务,2015.9

[4] 为普益标准科技公司提供咨询服务,2016.12-2017.8

[5] 为天府银行提供咨询服务,2017.4-6

[6] 为平安证券公司提供咨询服务,2017.3-2018.12

[7] 参加法国北方省纺织企业数字营销研讨会,2018.11

[1] Consulting for Sichuan Telecom, 2012.4-2013.12

[2] Consulting for Media, 2015.4-2015.8

[3] Consulting for ETC Sichuan, 2015.9

[4] Consulting for PuYi Standard, 2016.12-2017.8

[5] Consulting for TianFu Bank, 2017.4-6

[6] Consulting for PingAn, 2017.3-2018.12

[7] Participate in workshop of digital marketing   in textile industry of Northern France, 2018.11

Ÿ Publications in Practitioner journals and   Newspapers在业界期刊/报纸上有发表

[1] Wang Yifan,   Bigand Michel, Frugier Dominique. Comment transformer les   futursingénieursenentrepreneurs ?. Entreprendre&innover, vol. n°11-12,   issue 3, pages 65-74, 2011.

COURSES TAUGHT   AT SWJTU 教授课程

本科生课程:消费者行为、市场营销学、营销战略、创业机会识别

UndergraduateConsumer Behavior, Principles of Marketing,   Marketing Strategy, Entrepreneurial Opportunity Recognition

 

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