Marketing
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SONG Jing

Hits: Date:2020-12-11 15:04

Curriculum Vitae(简历)

 

Song   Jing

CONTACT (联系方式)

四川省成都市二环路北一段111

西南交通大学经济管理学院传真: +86 -28-87600543

市场学系邮箱:jsong@home.swjtu.edu.cn

邮编:610031

Southwest   Jiaotong University

School of MarketingFax:+86 -28-87600543

Department of Marketing E-mail:jsong@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

A. 博士企业管理,北京大学,2011

B. 硕士企业管理,四川大学,2003

C. 学士管理工程,电子科技大学,1998

A. Ph.D. in Marketing, Peking University, 2011

B. Master’s in Management, Sichuan University, 2003

C. Bachelor’s in Engineering, the University of Electronic Science   and Technology, 1998

EMPLOYMENT (工作经历)

A. 副教授,西南交通大学经济管理学院,7/2011 -   现在

B. 讲师,西南财经大学电子商务学院,9/2003 -   8/2007

C. 经理助理,成都华联商厦股份有限公司,8/1993 -   8/1998

A. Associate Professor, Southwest Jiaotong   University, 7/2011 - present

B. Assistant Professor, Southwest University   of Finance and Economics, 9/2003 - 8/2007

C. Assistant   Manager, Chengdu Hualian Building Co., Ltd., 8/1993 - 8/1998

RESEARCH INTEREST(研究兴趣)

营销战略、新兴市场中产阶级消费者、企业国际化、B2B营销、服务营销

Marketing strategy, middle class consumers in   emerging markets, internationalization, business to business marketing, and   service marketing.

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] 宋竞,王锐、符国群,上市公司的市场导向:公司股权结构的影响[J]. 营销科学学报,20128(4): 35-46.

[2] 李建平,宋竞,出口导向战略下中国公司企业家精神与非传统国际化战略选择[J]. 四川师范大学学报(社会科学版),201340(3):   55-60.

[3] 宋竞,郭贤达,邹绍明,顾客抱怨行为的前置因素及调节因素分析 [J].南开管理评论,2010, 13(2):68-78.

[4] 宋竞,王锐、符国群,高层管理者和股东持股状况对公司市场导向的影响:源于定性研究的证据[J],营销科学学报. 201612(1):   107-116.

[1] Wang,   Rui, Jing Song, “Toward a Theory of Business Marketing in China: Review and   Prospects,” Journal of Business to Business Marketing, 2011, 18: 1-49.

[2] Song, Jing, Rui Wang, S. Tamer Cavusgil,   “State Ownership and Market Orientation in China’s Public Firms: An Agency   Theory Perspective”. International Business Review, 2015, 24(4): 690-699.

[3] Song, Jing, Yinghong (Susan) Wei, Rui Wang,   “Market Orientation and Innovation Performance: The Moderating Roles of Firm   Ownership Structures”. International Journal of Research in Marketing, 2015,   32(3): 319-331.

[4] Song, Jing, Erin Cavusgil, Jianping Li,   RonghuaLuo, “Social Stratification and Mobility among Chinese Middle Class   Households: An Empirical Investigation”. International Business Review, 2016,   25(3): 646-656.

[5] Song, Jing, Rui Wang, Guoqun Fu, “Market   Orientation of Publicly Traded Firms in China: The Effects of Ownership   Structure”. Journal of Marketing Science (in Chinese), 2012, 8(4): 35-46.

[6] Li, Jianping, Jing Song, “On Chinese   Companies’ Entrepreneurship and Their Nontradtional Internationalization   Strategy from the Perspective of Export-oriented Strategy”. Journal of   Sichuan Normal University (Social Sciences Edition, in Chinese), 2013, 40(3):   55-60.

[7] Song, Jing, Hean Tat Keh, and ShaomingZou   (2010), “An Analysis of the Key Antecedents and Moderators of Consumer   Complaining Behavior”. Nankai Management Review (in Chinese), 13(2): 68-78.

[8] Song,   Jing, Rui Wang, and Guoqun Fu, “The Effects of the Shareholdings of Top   Management and Shareholders on Firm Market Orientation: Evidence from a   Qualitative Study”, Journal of Marketing Science (in Chinese), 2016, 12(1):   107-116.

BOOKS OR CHAPER IN   BOOKS 学术著作/合著章节

a) Basic or   Discovery Scholarship学术类

[1] Deng, Xiang; Jianping Li; Jing Song*,   Convergence or Divergence: A Nonparametric Analysis on China’s Regional   Disparity, in Foundations of Economic Change: A Schumpeterian View on   Behaviour, Interaction and Aggregate Outcomes, Springer International   Publishing, 2017, pp. 107-122.

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] 公司市场导向与股权结构的关系研究,中央高校基本科研业务费科技创新项目,2011.1-2013.12,项目编号:SWJTU11CX093,主持,批准经费5万元。

[1] 企业家精神与公司非传统国际化战略选择,高等学校博士学科点专项科研基金资助课题(新教师类),2014.1-2016.12,项目编号:20130184120018,主持,批准经费4万元。

[2] 扩中扩大消费-转型时期中国新兴中产阶级测量、构成及消费特征研究,国家自然科学基金青年科学基金项目,2015.1-2017.12,项目编号:71402151,主持,批准经费21万元。

[1] “Market Orientation, Ownership Structure   and Firm Performance,” funded by Fundamental Research Funds for the Central   Universities of China, No. SWJTU11CX093, 1/2011 - 12/2013, Principal   Investigator, RMB 50,000 yuan.

[2] “Entrepreneurship and Nontraditional   Corporate Internationalization,” funded by “Specialized Research Fund for the   Doctoral Program of Higher Education”, No. 20130184120018, 1/2014 - 12/2016,   Principal Investigator, RMB 40,000 yuan.

[3] “From Expanding Middle Class to Expanding   ConsumptionA Study   on the Measurement, Social Structure and Consumption of the Emerging Middle   Class in China during the Transitional Period”, Young Scientists Program   funded by National Natural Science Foundation of China, No. 70902013, 1/2015   - 12/2017, Principal Investigator, RMB 210,000 yuan.

b) Teaching &Learning Scholarship教学类(包括各类精品课程)

[1] 西南交通大学2014年双语教学课程立项项目(市场调查与预测),西南交通大学资助, 2014.11,主持,1万元。

[2] 西南交通大学2018年本科教育教学研究与改革项目基于项目学习的《市场营销研究》课程教学设计研究,西南交通大学资助, 2018.8,主持,1万元。

[1] “Bilingual   Teaching in the Course of Market Survey and Forecast”, supported by Southwest   Jiaotong University, 11/2014, Principal Investigator, RMB 10,000 yuan.

[2] “Applying   a Project-Based Learning Design to the Course of Marketing Research”,   supported by Southwest Jiaotong University, 8/2018, Principal Investigator,   RMB 10,000 yuan.

c) Applied or Integration/Application   Scholarship应用实践类

[1] 银行理财能力数据分析项目,成都盛世普益科技有限公司资助,2016年,7.95万元。

[1] “Analysis on Chinese Banks’ Wealth   Management Products”, funded by ShengshiPuyi Science and Technology Co.,   Ltd., 2016, RMB 79,500 yuan.

WORKING PAPER 工作论文

a) Basic or   Discovery Scholarship学术类

[1] “Ambidexterity as a Dynamic Capability in   Global Account Management: Interplay of Ambidexterity across the Individual   and Organization Unit Levels”, co-authoring with Linda Shi, ShaomingZou and   Qingsheng Wu, 2018.

[2] Brand   Personality and Brand Equity Perceptions: A Comparative Study between   American and Chinese Consumers", co-authoring with Betty Feng and Naveen   Donthu, 2018.

OTHER RESEARCH AND   SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

Ÿ Research awards学术获奖

[1] “Toward a Theory of Business   Marketing in China: Review and Prospects,” The 2011 Best Paper Award, Journal   of Business to Business Marketing, the sole winner, 2012.

[2] “Global Brands Personality and   Equity Perception in Emerging Markets: A Comparison Study between the   American and Chinese Consumers”, The “S. Tamer Cavusgil Best Paper Award”$1000The 26th Annual   Conference of CIMaR (Consortium for International Marketing Research), the   sole winner, 2017.

Ÿ Conference (with presentation) 受邀参会并作报告

[1] Song, Jing, Betty Feng, and Naveen Donthu,   “Global Brands Personality and Equity Perception in   Emerging Markets: A Comparison Study between the American and Chinese   Consumers”, The 26th Annual Conference of CIMaR (Consortium for   International Marketing Research), Florence, Italy, 20-23 June, 2017.

[2] Song, Jing, Yinghong (Susan) Wei, and Rui   Wang, “Market Orientation and Innovation Performance: The Moderating Roles of   Firm Ownership Structures”, 2014 Summer Marketing Educators Conference, San   Francisco, California, USA from 1-3 August 2014

[3] Song, Jing, S. Tamer Cavusgil, Jianping Li,   and RonghuaLuo, “What Do We Know about China’s Middle Class Consumers? — A   Social Stratification Explanation for Consumption Differentiation among   Chinese Emerging Middle Class Households,” Middle Class Phenomenon in   Emerging Markets 2013—Multi-disciplinary and Multi-country Perspective: An   International Conference, Atlanta, USA, September 26-28, 2013.

[4] Feng, Jing Betty and Jing Song, “Cultural   Variations in Global Brands Consumption: A Study of Chinese Consumers,”   Middle Class Phenomenon in Emerging Markets 2013—Multi-disciplinary and   Multi-country Perspective: An International Conference, Atlanta, USA,   September 26-28, 2013.

[5] Song, Jing, Rui Wang, and Guoqun Fu,   “Market Orientation and Innovation Performance: The Perspective of Ownership   Structure”, 2012 INFORMS International Meeting, Beijing, China, June 24 - 27,   2012.

[6] Song, Jing, Rui Wang, and Yimin Cheng   (2010). The Neglected Role of Firm Ownership Structure in Market Orientation:   Evidence from Emerging Markets. INFORMS Marketing Science Conference,   Cologne, Germany, June 16-19, 2010.

b) Teaching   &Learning Scholarship教学类

Ÿ Obtain honors and rewards related to   teaching and learning activities取得与教学相关的荣誉及奖励

[1] 2016-2017 Chinese   Government Scholarship, the China Scholarship Council.

[2] 2015 Teaching   Excellence Award, and Innovation Award for the Application of Big Data, the   MoE (Ministry of Education)-IBM University Partnership Program.  

Ÿ Conference on teaching and learning   scholarship参加教学培训会议

[1] “2015年全国MBA培养院校《市场营销》师资教学研讨会,武汉,全国MBA教育指导委员会主办,2015.7.3.

[2] Attending   teaching workshop ― “Five Easy Pieces: Hands on Session”, January 25, 2013,   Center for Instructional Innovation, Georgia State University.

[3] Attending   teaching workshop ― “An Interactive Workshop on Teaching International   Business”, February 22, 2013, Center for International Business Education and   Research, Georgia State University.

[4] “Teaching   Seminar on Marketing for the Universities with the MBA Program, Wuhan, the   National Committee of MBA Education, July 3, 2015.

 

c) Applied   or Integration/Application Scholarship应用实践类

Ÿ Consulting activities that are material in   terms of time and substance提供咨询服务

[1] 为美的集团(SZ.000333)提供了≥160小时的咨询服务,2015.4-现在。

[1]   Consulting at least more than 160 hours for Midea Group (SZ.000333), 4/2015 -   present.

Ÿ Development and presentation of executive   education programs为职业、行业、产业相关培训项目设计开发方案、做相关报告

[1] 为中国人民银行成都分行“2011年制度性经济调查培训课程,做了为时3小时的报告,2011.7.

[1]   Developed the 2011 training course of Institutional Economic Survey for the   Chengdu Branch of the People’s Bank of China, and made a 3-hour presentation,   July 2011.

Ÿ Participation in professional events that   focus on the practice of business, management and related issues参加与商业管理相关的职业活动,如参加IBM/Microsoft的从业大会

[1] 参加2015教育部—IBM高校合作项目年会,荣获“2014年度教育部-IBM高校合作项目优秀教师奖"IBM中国有限公司,2015.5.14.

[2] 组织并参加“2015年大数据时代智慧零售行业研讨会,西南交通大学与成都零售商协会联合主办,2015.3.25.

[1] Attending the 2015 Annual Conference of   the MoE (Ministry of Education)-IBM University Partnership Program, and   received Teaching Excellence Award from the MoE (Ministry of Education)-IBM   University Partnership Program, May 14, 2015.

[2]   Organizing and attending the Symposium of “Smart Retail in the Age of Big   Data”, co-hosted by Southwest Jiaotong University and the Chengdu Retail   Business Association, March 25, 2015.

COURSES TAUGHT AT   SWJTU 教授课程

博士生课程:营销研究

博士生课程:行为与营销研究

硕士生课程:营销研究

硕士生课程:行为与营销研究

本科生课程:市场调查与预测

本科生课程:市场营销研究

PhDMarketing   Research

PhDBehavior and Marketing Research

PostgraduateMarketing Research

PostgraduateBehavior and Marketing Research

UndergraduateMarket survey and forecast

UndergraduateMarketing Research

 

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