Marketing
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LI Xiaoli

Hits: Date:2020-12-11 15:02

Curriculum Vitae(简历)

 

Li Xiaoli

 

CONTACT (联系方式)

四川省成都市二环路北一段111

西南交通大学经济管理学院传真: +8628-87600543

市场学系邮箱:bmada@163.com  

邮编:610031

Southwest Jiaotong University

School of Economics and Management Fax:+86   -28-87600543

Department of Marketing E-mail:bmada@163.com

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

 

A. 博士企业管理,西南交通大学, 2007

A. Ph.D. 2007 Ph.D. in Enterprise ManagementSchool of Economics and Management,   Southwest Jiaotong University,   China.

EMPLOYMENT (工作经历)

 

A. 副教授, 西南交通大学经济管理学院,   10/2009 – 至今

B. 纽约大学斯特恩商学院访问教授   1/2009-1/2010

C. 讲师, 西南交通大学经济管理学院, 8/2005   - 10/2009

D. 香港中文大学商学院访问教授   6/2004-12/2004

E. 助教, 西南交通大学经济管理学院, 5/2002   - 8/2005

 

A. Associate   Professor, School of Economics and Management, Southwest Jiaotong University,   since10/2009

B. Visiting   Scholar in Stern Business School of New York University 1/2009-1/2010

C. Assistant   Professor, School of Economics and Management, Southwest Jiaotong University,   8/2005 to 10/2009

D. Visiting   Scholar in Business School of Hongkong Chinese University 6/2004 to 12/2004

E. Teaching   assistant, School of Economics and Management, Southwest Jiaotong University,   5/2002 to 8/2005

RESEARCH INTEREST(研究兴趣)

市场营销、品牌管理、消费者行为学

Marketing,   brand management, consumer behavior

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or Discovery Scholarship学术类

[1] 耿黎辉,李晓力. An   empirical study on the relationship between consumption emotions and brand   loyalty.Chinese journal of communication 2018.3:267-288.

[2] 李晓力. 品牌产品在全球运筹管理中的信息情报处理. 天府新论,2013.5

[3] 陈华宏,李远富,李晓力. 基于代建制的建设项目双委托-代理关系研究. 西南交通大学学报.2013.2

[4] 官振中李晓力供应质量不可靠下的易逝品最优订货和定价策略统计与决策(J20114

[5] 官振中李晓力含有质量缺陷单向替代易逝品订货的最优策略统计与决策(J20109

[6] 李晓力来源国效应对品牌策略的影响与启示开发研究(CSSCI 20073

[7] 李晓力品牌延伸的契合度与新产品品牌策略选择宁夏社会科学(CSSCI) 20073

[8] 李晓力品牌权益对品牌延伸的影响行为研究西南交通大学学报(社会科学版)20072

[9] 李晓力关于品牌延伸研究的理论综述西南民族大学学报 20075

[1] Li   Xiaoli, Geng Lihui. An empirical study on the relationship between   consumption emotions and brand loyalty.Chinese journal of communication 2018.3:267-288.

[2] Li Xiaoli. “Information Management of Brand   Product in Global Logistics Management”, Tian Fu Xin Lun 2013 (5).

[3] Cheng Huahong,   Li Yuanfu “Research on Agent Relation Based on Two-principal Agent Relation   in Construction Projects”, Journal of Southwest Jiaotong University (Social   Sciences) 2013 (2).

[4] Zhenzhong   GUAN, Li Xiaoli. “Optimal Ordering and Pricing Policy for Perishable   Commodities with Unreliable Supplier” [J] Statistics and Decision 2011, 4

[5] Zhenzhong   GUAN, Li Xiaoli. “Ordering Policy on Defective One-way Substitutable   Perishable Commodities” [J]. Statistics and Decision 2010, 9

[6] Li   Xiaoli “The Fit of Brand Extension and New Product Strategy”, Social Sciences   in Ninxia 2007

[7] Li   Xiaoli “COO and Brand Strategy” (in Chinese), Research on Development 2007

[8] Li   Xiaoli “The Effects of Brand Equity on Brand Extension” (in Chinese), Journal   of Southwest Jiaotong University 2007

[9] Li   Xiaoli “The Synthesis of Brand Extension” (in Chinese), Journal of Southwest   University for Nationalities, 2007

BOOKS OR CHAPER IN BOOKS 学术著作/合著章节

a) Basic or Discovery Scholarship学术类

[1] 李晓力.《影响品牌延伸的关键因素研究》. 西南交通大学出版社, 2009. ISBN9787564301774

[1] Li Xiaoli, The Research on Key Factors of Brand   extension. The SWJTU Press, 2010. ISBN9787564301774

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] “关于品牌延伸的因素研究,中央高校基本科研业务费科技创新项目,2012.1-2013.12,项目编号:SWJ33312CXLL8,主持。

[2] “考虑消费者选择和替代行为的多代易逝品收益管理研究,国家自然科学基金,2011.1-2013.12,项目编号:71002065,第二主研 (主持人:官振中)

[3] “价格、库存和时间视角下考虑策略性消费者的动态定价策略研究,国家自然科学基金,2016.1-2019.12,   项目编号:71572154,主研,(主持人:官振中)

[4] “欧盟国际运作管理项目,欧盟资助,2006-2008CN/ASIA-LINK/031,主研,(主持人:李军)

[1] “The   research on factors of brand extension”, Research Fund for the Central   Universities, 2012.1-2013.12, Reference No. SWJ33312CX118, Principal   Investigator, RMB50,000.

[2]   “Research of Multigeneration perishable Commodity Revenue Management   Considering Consumer’s Choice and Substitution Behavior”. National Natural   Science Foundation of China, 2011.1-2013.12Reference No. 710020652nd   Investigator(Principal Investigator: Guan Zhenzhong), 540,000 RMB.

[3]   “Dynamic Pricing Policy Research Considering Strategic Customers Based on   Price Inventory and Time’s Perspective, Reference No. 71002065, 2nd   Investigator (Principal Investigator: Guan Zhenzhong) 530,000RMB

[4]   “International Logistics Operation Management” European Commission Asia-Link   Programme, 2006-2008,CN/ASIA-LINK/031   (110-412)Key   Investigator (Principal Investigator: Li Jun)

b) Teaching   &Learning Scholarship教学类(包括各类精品课程)

[1] 双语课程建设基金(国际营销),西南交通大学教务处,2011.1-2011.11,主持。

[2] 跨文化商务沟通,国家级双语教学示范课程,20102014,主研

[1]   “Bilingual Teaching in Global Marketing”, Supported by Southwest Jiaotong   University, 2011.1-2011.11, Principal Investigator, 50,000 RMB.

[2]   “Business Communication across Culture” Model of National Bilingual Course,   2010-2014, 2nd Investigator(Principal Investigator: Gao Zengan), 100,000RMB

c) Applied   or Integration/Application Scholarship应用实践类

[1] 遂宁金桥新区产城一体产业研究,横向项目,2013.1-2013.12,主持.

[2] 商业项目可行性分析,横向项目,2009,主持

[1]   “Industry Study of Suining Jinqiao   district ”, supported by Hechuang development Company, 2013.1-2013.12Principal   Investigator, RMB48,000.

[2] “Report for Feasibility Study”, 2009,   Principal Investgator, Supported by Sichuang Tiantuo Co. Ltd

OTHER RESEARCH AND SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Basic or Discovery Scholarship学术类

l Participation   in recognized academic societies and associations在学术组织/协会中任职或起到重要作用

[1] 四川省居民消费研究会会员

[1] The   member of Sichuan Research Association of Consumer Behavior

b) Teaching &Learning Scholarship教学类

l Conference   on teaching and learning scholarship参加教学培训会议

[1] “管理信息系统教学研讨会,北京,2005

[1]   “Management Information Systems” Teaching Seminar, Beijing, 2005

c) Applied or Integration/Application   Scholarship应用实践类

l Consulting   activities that are material in terms of time and substance提供咨询服务

[1]为新都化工公司提供了100小时的咨询服务,   2014.6-8

[1]   Consulting 100 hours for Shindoo Chemical Industry Shares Co. LTD , 2014.6-8

l Faculty internships教师到公司实习

[1] 成都置信集团任董事长秘书,2004.1-2005.1

[1]   Assistant of President at Zhixin Group2004.1-2005.1

l Documented continuing professional education   experiences有明确记录的继续职业教学活动,如参加案例研讨会/学科相关会议

[1]在杭州参加营销科学与应用国际学术研讨会, 20117

[2]再北京参加应用统计学术研讨会,200811

[1]   Attending International Conference on Applied Marketing Science in Hanzhou,   June 2010

[2] Attending Symposium on Applied   Statistics in Beijing,November 2008

COURSES TAUGHT   AT SWJTU 教授课程

硕士生课程:市场营销

MBA课程:市场营销,商务外语

本科生课程:市场营销,国际营销,商务外语,战略管理学

PostgraduateMarketing

MBAMarketing,   Business English

UndergraduateMarketing,   Global Marketing, Business English, Strategic Management