Marketing
.
JIANG Yushi

Hits: Date:2020-12-11 15:00

Curriculum Vitae(简历)

 

Jiang Yushi

 

CONTACT (联系方式)

 

四川省成都市二环路北一段111

西南交通大学经济管理学院传真: +86 -28-87600543

市场学系邮箱:jiangushi@home.swjtu.edu.cn

邮编:610031

 

Southwest Jiaotong University

School of Economics and Management Fax:+86 -28-87600543

Department of Marketing E-mail: jiangushi@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

 

A. 博士企业管理学,西南交通大学, 2004-2007

B. 硕士技术经济学, 西南交通大学, 2001-2003

C. 学士会计学, 西南交通大学,1997-2001

 

A. Ph.D. Business   Management, Southwest Jiaotong University,2004-2007

B. M.S. Technology   Economic, Southwest Jiaotong University, 2001-2003

C. B.S. Accounting,   Southwest Jiaotong University, 1997-2001

EMPLOYMENT (工作经历)

 

A. 副教授, 西南交通大学经济管理学院, 9/2010   - 至今

B. 讲师, 西南交通大学经济管理学院,   07/2007 - 08/2010

 

A. Associate   Professor, Southwest Jiaotong University, 9/2010 to Present

B. Assistant   Professor, Southwest Jiaotong University, 07/2007 to 8/2010

RESEARCH INTEREST(研究兴趣)

 

市场营销、网络广告、神经营销学

Marketing,   Network Advertisement, Neuromarketing

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] Naqvi,   Muhammad Hasnain Abbas, YushiJiang, Naqvi, Mishal Hasnain; et al.The Effect   of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa   Festival, Pakistan [J]. Sustainability ,2019, 10(7). (SCI)

[2] YushiJiang,   Miao Miao; Jalees, Tariq; et al.Analysis of the moral mechanism to purchase   counterfeit luxury goods: evidence from China [J]. Asia Pacific Journal of   Marketing and Logistics, 2019, 31(3): 647-669. (SCI)

[3] YushiJiang,   Borojo, Dinkneh Gebre. The impacts of institutional quality and   infrastructure on overall and intra-Africa trade[J]. Economics-The Open   Access Open-Assessment E-Journal,2019, 13. (SCI)

[4] 谢光明,蒋玉石,石纯来.考虑禀赋效应调节作用的网络口碑离散对消费者购买意愿的影响[J].管理学报,2019,16(03):425-438+455.

[5] Yushi   Jiang, Muhammad Hasnain Abbas Naqvi, Mishal Hasnain Naqvi.Using Social   Influence Processes and Psychological Factors to Measure Pervasive Adoption   of Social Networking Sites: Evidence from Pakistan[J].Emerging Markets   Finance and Trade,2018, 54(15): 3485-3499.

[6] Yushi   Jiang, Luo Xiao, Tariq Jalees, Mishal Hasnain Naqvi, Syed Imran Zaman. Moral   and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products:   Evidence from Pakistan[J]. Emerging Markets Finance and Trade,   2018,54(15):3519-3538.

[7] Yushi   Jiang, Yifei Cai, Yi-Ting Peng, Tsangyao Chang.Testing Hysteresis in   Unemployment in G7 Countries using Quantile Unit Root Test with both Sharp   Shifts and Smooth Breaks[J].Social Indicators Research,2018(Forthcoming).

[8] Hongjuan   Song, Yushi Jiang(通讯作者). Consumers' Bayesian Learning Under Knightian Uncertainty:   An Eye-Tracking Analysis[J]. Journal of Consumer Behavior, 2018(已录用).

[9] Hongjuan   Song, Yushi Jiang(通讯作者). Dynamic pricing decisions by potential tourists under   uncertainty: The effects of tourism advertising[J]. Tourism Economics,   2018,(9):1-22.

[10] 谢光明,邱冬冬,蒋玉石(通讯作者). 基于内生性考虑的网络口碑离散度变异系数特征研究[J]. 管理评论,2018304):94-105.

[11] 蒋玉石. 大数据背景下行为定向广告OBA与消费者隐私关注问题的研究[J].管理世界,2015,(8.

[12] 蒋玉石. 网络广告交互水平和尺寸大小对消费者注意的影响研究[J].管理世界,2014,(9.

[13] 蒋玉石,范婷,阳爽.背景图案对消费者注意白酒广告的影响研究——来自眼动的证据[J].营销科学学报,2014102):113-120.

[14] 蒋玉石.网络广告切换速度及产品卷入度对消费者注意影响的眼动研究[J].管理世界,2013,(10.

[15] 蒋玉石,康宇航.基于专利地图的技术创新可视化研究[J].科研管理,20133410:50-57.

[16] 蒋玉石,康宇航. 适配型创新模式研究:基于奇瑞集团的案例分析[J],科技进步与对策.2013,   30(5):6-10.

[17] 蒋玉石,康宇航.中国本土企业研究院自主创新研究[J],管理学报.2012912):1810-1818.

[18] 蒋玉石. 网络广告版式中Logo要素最佳视觉搜索效应研究[J],营销科学学报.201284):96-104.

[19] 蒋玉石,李永建,何丹,朱坤,宋喆明.网页广告屏位置的顾客视觉识别效应实验研究[J],管理评论,20092111):38—43.

[20] 蒋玉石.零售行业中顾客口碑传播意愿的实证研究[J],营销科学学报.2007,(9):74—85.

[21] 蒋玉石,范婷,张红宇,倪铃洁.现代广告学原理及案例分析[M].西南交通大学出版社,2014,(2.

[22] Yushi   Jiang. Lihan Chen. Mutual influences of intermodal visual/tactile apparent   motion and auditory motion with uncrossed and crossed arms [J].Multisensory   Research, 2013, 26:19-51.

[23] Yan Wu, Hongbo Yu, Bo Shen, Rongjun Yu,   Zhiheng Zhou, Guoping Zhang, Yushi Jiang, Xiaolin Zhou.Neural basis of   increased costly norm enforcement under adversity[J]. Social Cognitive and   Affective Neuroscience, 2014,(9): 1862-1871. (SCI: IF= 5.884)

[24] Liangyin   Chen,  Yecheng Li,  Zhanghua Li,  Wenke Li,  Panlan Su,    Hua Cheng,  Qian Luo, Feng Yin,  and Yushi Jiang.   Twice Deployment Node Balance Algorithm for Road Network Surveillance[J].   International Journal of Distributed Sensor Networks, 2014,   http://www.hindawi.com/journals/ijdsn/2014/ 957851/. (SCI: IF= 0.923)

[25] Liangyin   Chen, Bingshu Yan, Junjun He, Jingyu Zhang, Wen Chen, Yushi Jiang, Yan Liu,   Qian Luo,  BaoqiuWang. An Eliminating Method to Improve Localization   Accuracy[J]. International Journal of Distributed Sensor Networks, 2014.   (SCI: IF= 0.923)

[26] Liangyin,   Chen Xunde Xiong, Yanru Chen, Kai Liu, Jingyu Zhang, Yushi Jiang, Feng Yin   and Qian Luo. Why (n+ 1)th-hop neighbours are more important than nth-hop   ones for localization in multi-hop WSNs[J]. Electronics Letters,   2014,50(22):1646–1648.  (SCI: IF= 1.068)

[27] Yan-Lai   Li, Jia-Fu Tang, Kwai-Sang Chin, Xing-Gang Luo, Yun Pu, Yu-Shi Jiang. On   integrating multiple type preferences into competitive analyses of customer   requirements in product planning[J].International Journal of Production   Economics, 2012, 139: 168- 179. (SCI: IF= 2.081)

[28] Yan-Lai   Li, Jia-Fu Tang, Kwai-Sang Chin, Yu-Shi Jiang, Yi Han, Yun Pu. Estimating the   final priority ratings of engineering characteristics in mature-period   product improvement by MDBA and AHP[J].International Journal of Production   Economics, 2011,131: 575- 586. (SCI: IF= 2.081)

[29] Xihua   Zou, Wei Pan, Bin Luo, LianShan Yan, Yushi Jiang, Photonic approach to   microwave frequency measurement with digital circular-code results[J]. Optics   Express, 2011,19(21):20580-20585. (SCI: IF= 3.525)

[1] Naqvi,   Muhammad Hasnain Abbas, Yushi Jiang, Naqvi, Mishal Hasnain; et al. The Effect   of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa   Festival, Pakistan [J]. Sustainability ,2019, 10(7). (SCI)

[2] Yushi   Jiang, Miao Miao; Jalees, Tariq; et al. Analysis of the moral mechanism to   purchase counterfeit luxury goods: evidence from China [J]. Asia Pacific   Journal of Marketing and Logistics, 2019, 31(3): 647-669. (SCI)

[3] Yushi   Jiang, Borojo, Dinkneh Gebre. The impacts of institutional quality and   infrastructure on overall and intra-Africa trade[J]. Economics-The Open   Access Open-Assessment E-Journal,2019, 13. (SCI)

[4] Guangming   Xie, Yushi Jiang, Chunlai Shi. The Influence of E-WOM Dispersion on Purchase   Intention:The Moderating Role of Endowment Effect[J]. Chinese Journal of   Management, 2019,16(03),425-438+455.

[5] Yushi   Jiang, Muhammad Hasnain Abbas Naqvi, Mishal Hasnain Naqvi.Using Social   Influence Processes and Psychological Factors to Measure Pervasive Adoption   of Social Networking Sites: Evidence from Pakistan[J].Emerging Markets   Finance and Trade,2018, 54(15): 3485-3499.

[6] Yushi   Jiang, Luo Xiao, Tariq Jalees, Mishal Hasnain Naqvi, Syed Imran Zaman. Moral   and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products:   Evidence from Pakistan[J]. Emerging Markets Finance and Trade,   2018,54(15):3519-3538.

[7] Yushi   Jiang, Yifei Cai, Yi-Ting Peng, Tsangyao Chang.Testing Hysteresis in   Unemployment in G7 Countries using Quantile Unit Root Test with both Sharp   Shifts and Smooth Breaks[J].Social Indicators Research,2018(Forthcoming).

[8] Hongjuan   Song, Yushi Jiang(通讯作者). Consumers' Bayesian Learning Under Knightian   Uncertainty: An Eye-Tracking Analysis[J]. Journal of Consumer Behavior, 2018(已录用).

[9] Hongjuan   Song, Yushi Jiang(通讯作者). Dynamic pricing decisions by potential tourists under   uncertainty: The effects of tourism advertising[J]. Tourism Economics,   2018,(9):1-22.

[10] Xie   Guangming, Qiu Dongdong, Jiang Yushi (Correspondent Author). Study on the   Coefficient of Variability of Internet WOM Discreteness Based on Endogenous   Consideration [J]. Management Review, 2018, 30 (4): 94-105.

[11] Jiang Yushi. Online Behavior Advertising and Consumer Privacy Concerns in the Context of Large Data [J]. Management World, 2015, (8).

[12] Jiang Yushi.Research on the Influence of Online Advertising Interaction Level and Size on Consumer's Attention[J]. Management World.2014,(9).

[13] Jiang Yushi. Eye Tracking Study on the Effects of the Speed of Online Advertising and Product Involvement on Consumer's Attention [J]. Management World, 2013, (10)

[14] Jiang Yushi,Fan Ting,Yang Shuang. The Effect of Background Design on Customers' Attention to the Advertising of Liquor -Evidence From Eye Tracking [J].Journal of Marketing Science.2014,10(2):113-120.

[15] Jiang Yushi. Research on the Best Visual Search Effect of Logo Elements in the Layout of Web Advertising [J]. Journal of Marketing Science.2012, 8 (4): 96-104.

[16] Jiang Yushi,Kang Yuhang. Research on Technological Innovation Visualization Based on Patent Maps[J]. Science Research Management,2013,34(10):50-57.

[17] Jiang Yushi,Kang Yuhang.Independent Innovation in Chinese Local Enterprise Institutions [J],Chinese Journal of Management. 2012,9(12):1810-1818.

[18] Jiang Yushi,Kang Yuhang,Adaptive Innovation Model Research:Bases on The Case Study of Chery Group,Science & Technology Progress and Policy.2013,30(5):6-10.

[19] Jiang Yushi,Li Yongjian,He Dan,Zhu Kun, Song Zheming.The Experiment Study of Customer Vision Recognition Effect of Online Advertisement Target Screen Location[J].Management Review,2009,21(11):38-43.

[20] Jiang Yushi,Empirical and Theoretical Study of Customer Wom Diffusing Intention in Retail[J],Journal of Marketing Science,2007,(9):74-85.

[21] Jiang Yushi,Fan Ting,Zhang Hongyu,Ni Lingjie.Introduction and Case Study of Modern Advertising[M].Southwest Jiaotong University Press,2014,(2).

[22] Yushi   Jiang. Lihan Chen. Mutual influences of intermodal visual/tactile apparent   motion and auditory motion with uncrossed and crossed arms [J].Multisensory   Research, 2013, 26:19-51.

[23] Yan Wu,   Hongbo Yu, Bo Shen, Rongjun Yu, Zhiheng Zhou, Guoping Zhang, Yushi Jiang,   Xiaolin Zhou.Neural basis of increased costly norm enforcement under   adversity[J]. Social Cognitive and Affective Neuroscience, 2014,(9):   1862-1871. (SCI: IF= 5.884)

[24] Liangyin   Chen,  Yecheng Li,  Zhanghua Li,  Wenke Li,  Panlan Su,    Hua Cheng,  Qian Luo, Feng Yin,  and Yushi Jiang.   Twice Deployment Node Balance Algorithm for Road Network Surveillance[J].   International Journal of Distributed Sensor Networks, 2014,   http://www.hindawi.com/journals/ijdsn/2014/ 957851/. (SCI: IF= 0.923)

[25] Liangyin   Chen, Bingshu Yan, Junjun He, Jingyu Zhang, Wen Chen, Yushi Jiang, Yan Liu,   Qian Luo,  BaoqiuWang. An Eliminating Method to Improve Localization   Accuracy[J]. International Journal of Distributed Sensor Networks, 2014.   (SCI: IF= 0.923)

[26] Liangyin,   Chen Xunde Xiong, Yanru Chen, Kai Liu, Jingyu Zhang, Yushi Jiang, Feng Yin   and Qian Luo. Why (n+ 1)th-hop neighbours are more important than nth-hop   ones for localization in multi-hop WSNs[J]. Electronics Letters,   2014,50(22):1646–1648.  (SCI: IF= 1.068)

[27] Yan-Lai   Li, Jia-Fu Tang, Kwai-Sang Chin, Xing-Gang Luo, Yun Pu, Yu-Shi Jiang. On   integrating multiple type preferences into competitive analyses of customer   requirements in product planning[J].International Journal of Production   Economics, 2012, 139: 168- 179. (SCI: IF= 2.081)

[28] Yan-Lai   Li, Jia-Fu Tang, Kwai-Sang Chin, Yu-Shi Jiang, Yi Han, Yun Pu. Estimating the   final priority ratings of engineering characteristics in mature-period   product improvement by MDBA and AHP[J].International Journal of Production   Economics, 2011,131: 575- 586. (SCI: IF= 2.081)

[29] Xihua   Zou, Wei Pan, Bin Luo, LianShan Yan, Yushi Jiang, Photonic approach to   microwave frequency measurement with digital circular-code results[J]. Optics   Express, 2011,19(21):20580-20585. (SCI: IF= 3.525)

b) Teaching   &Learning Scholarship教学类

[1] 蒋玉石.对高校创新争优与学习型党组织建设的一些思考[J].魅力中国,2013,(1):127-128.

[1]   Jiang Yushi. Some Thoughts on University Innovation and Competition and   Learning Party Organization Construction [J]. Charming China, 2013, (1):   127-128.

BOOKS OR CHAPER IN BOOKS 学术著作/合著章节

a) Teaching   & Learning Scholarship教学类

[1] 蒋玉石,范婷,张红宇,倪铃洁.现代广告学原理及案例分析[M].西南交通大学出版社,2014

[2] 蒋玉石,董大勇,倪铃洁.房地产市场营销组合与案例分析[M],西南交通大学出版社,2012.

[1]Jiang Yushi,Fan Ting,Zhang Hongyu,Ni Lingjie.Introduction and Case Study of Modern Advertis-ing   [M]. Southwest Jiaotong University Press, 2014,(2). ISBN:   9787564329051

[2]Jiang Yushi,Dong   Dayong, Ni Lingjie.Real estate marketing mix and case analysisSouthwest Jiaotong University Press,   2012,(12). ISBN: 9787564311711

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] 项目名称:生态文明城市中碳标签对消费者购买行为的实证研究--基于眼动的方法;项目来源:教育部人文社科基金(规划项目);起讫时间:20191月—202012月;批准经费:0.7万元;项目编号:暂时还没有;承担任务:正在进行/主持。

[2] 项目名称:大数据背景下网络定向广告精准传播综合学习模型研究;项目来源:国家自然基金面上项目;起讫时间:20161月—201912月;批准经费:53万元;项目编号:71572156;承担任务:正在进行/主持。

[3] 项目名称:大数据背景下网络广告精准传播模型构建及优化研究;项目来源:教育部人文社科基金(规划项目);起讫时间:20161月—201812月;批准经费:10万元;项目编号:暂时还没有;承担任务:正在进行/主持。

[4] 项目名称:网络广告界面特性对消费者注意的影响研究:认知神经视角;项目来源:国家自然基金青年项目;起讫时间:20121月—201412月;批准经费:20.5万元;项目编号:71102113;承担任务:已结题/主持。

[5] 项目名称:基于经济增长效率测度的四川省区域经济创新驱动发展战略研究;项目来源:2015年度四川省科技厅项目;起讫时间:20151月—201512月;批准经费:经费3万元;项目编号:2015ZR0015;承担任务:主持/正在进行。

[6] 项目名称:白酒广告设计与创新研究——基于眼动实验的方法;项目来源:2015年度四川省白酒产业发展专项课题;起讫时间:20151月—201512月;批准经费:2万元;项目编号:SC14BJ18;承担任务:主持/正在进行。

[7] 项目名称:“云”时代下流媒体广告界面特征对消费者注意的影响研究:基于认知神经视角;项目来源:2013年度中央高校基本科研业务费专项资金;起讫时间:20131月—201412月;批准经费:5万元;项目编号:2682013CX072;承担任务:主持/已完成。

[8] 项目名称:互联网环境下消费者对创新\创意广告注意的认知神经学研究;项目来源:2013年度四川省教育厅系统科学与企业发展研究中心项目;起讫时间:20139月—201412月;批准经费:2万元;项目编号:XQ13B05;承担任务:主持/正在进行。

[9] 项目名称:“云”时代下网络广告对消费者视、听觉注意的影响研究——基于认知神经学视角;.项目来源:2012年四川省哲学社会科学规划项目青年项目;起讫时间:20121月—201312月;批准经费:1万元;项目编号:SC12C009;承担任务:主持/已完成。

[10] 项目名称:消费者对性诉求广告注意的认知神经学研究;.项目来源:2013年度四川省教育厅心理科学研究中心项目;起讫时间:20139月—201512月;批准经费:0.4万元;项目编号:CSXL-132005;承担任务:主持/已完成。

[11] 项目名称:网络广告客观特征对消费者认知效率的影响:基于神经营销学的研究;项目来源: 2010年度教育部48批次博士后基金二等奖;起讫时间:201012月—20127月;批准经费:3万元;项目编号:20100480112;承担任务:主持/已完成。

[12] 项目名称:网络广告认知模式和口碑传播效果的实证研究;项目来源:2009年度教育部人文社科青年教师基金;起讫时间:20101月—201212月;批准经费:5万元;项目编号:09YJCZH103;承担任务:主持/已完成。

[1] “An   Empirical Study of Carbon Labels on Consumers' Purchase Behavior in   Ecological Civilized Cities--Based on Eye Movement”. Humanities and Social   Sciences Foundation(Planning Project)of the Ministry of   Education,2019.1-2020.12, No Reference Number for the Moment,In Progress/Take   Charge of,RMB7,000.

[2] Research   on the Comprehensive Study Model of Integrated Online Targeting Advertising   in the Context of the Large Data”,The National Natural Science Foundation of   China,2016.1-2019.12, Reference No. 71572156, In Progress/Take Charge of,   RMB530,000.

[3] The   Construction and Optimization of Integrated Online Targeting Advertising   Model in the Context of the Large Data”,Humanities and Social Sciences   Foundation(Planning Project)of the Ministry of Education,2016.12018.12,No   Reference Number for the Moment,In Progress/Take Charge of,RMB100,000.

[4] “Research   on the Influence of Online Advertising Interface Characteristics to   Consumer’s Attention: the Perspective of Cognitive Neuroscience”, The   National Natural Science Foundation of China, 2012.12014.12,Reference No.   71102113, Completed /Take Charge of, RMB205,000.

[5] “Research   on the Innovation Driven Development Strategy of Regional Economy in Sichuan   Province Based on the Efficiency Economic Growth Measure”, The 2015 Project   of Science&Technology Department of Sichuan Province   ,2015.1-2015.12,Reference No. 2015ZR0015, In Progress/Take charge of,   RMB30,000.

[6] “Research   on the Design and Innovation of Liquor Advertising-Based on the Eye Tracking   Experiment”, 2015 Liquor Industry Development Projects in Sichuan Province,   2015.1-2015.12,Reference No. SC14BJ18, In Progress/Take Charge of, RMB20,000.

[7] “Research   on the Influence of the Media Advertising Interface Characteristics to   Consumer's Attention in the Era of the "Cloud": from the   Perspective of Cognitive Neuroscience”, 2013 Fundamental Research Funds for   the Central Universities,2013.1-2014.12,Reference No. 2682013CX072,   Completed/Take Charge of, RMB50,000.

[8] “Research   on the Cognitive Neuroscience of Consumer's Attention to Innovation and   Creative Advertising in the Internet Environment”, The Project of 2013 System   Science and Enterprise Development Research Center of Education Department of   Sichuan Province, 2013.9-2014.12,Reference No. XQ13B05, In Progress/Take   Charge of, RMB20,000.

[9] ” The   Impact of Online Advertising on Consumer’s Visual and Auditory Attention in   the Era of "Cloud" -- Based on the Perspective of Cognitive   Neuroscience”, Youth Project of 2012 Sichuan Province Philosophy and Social   Science Planning Project, 2012.1-2013.12, Reference No. SC12C009, Completed   /Take Charge of, RMB10,000.

[10] ”The   Study of Cognitive Neuroscience on the Consumer’s Attention to the Demands of   Sexual Advertising”, The Project of 2013 Psychological Science Research   Center of Education Department of Sichuan Province ,2013.9-2015.12,

[11] Reference   No. CSXL-132005, Completed /Take Charge of, RMB4,000.

[12] ”The   Influence of the Objective Characteristics of the Online Advertising on   Consumer’s Ccognitive Efficiency: Based on the research of the   Neuromarketing”, The Second Class Prize of 2010 48th batches Postdoctoral   Foundation of Ministry of Education of China,2010.12-2012.7, Reference No.   20100480112, Completed /Take Charge of, RMB30,000.

[13] An   Empirical Study on the Effect of Internet Advertising Cognitive Mode and Oral   Spreading”, 2009 Humanities and Social Sciences youth teacher Foundation of   the Ministry of Education ,2010.1-2012.12, Reference No. 09YJCZH103,   Completed /Take Charge of, RMB50,000.

b) Applied or Integration/Application Scholarship应用实践类

[1] 项目名称:制盐公司中的生产数据挖掘与销售预测模型;.项目来源:益盐堂(应城)健康盐制盐有限公司;起讫时间:20139—201412月;批准经费:8万元;承担任务:主持/已完成。

[2] 项目名称:编撰科研报告合同;项目来源:湖北一宇云图技术发展有限公司;起讫时间:20191—202012月;批准经费:3万元;承担任务:正在进行/主持。

[1] “Production Data Mining and Sales Forecasting Model in the Salt Company”, Yiyantang (Yingcheng) Healthy Salt Made Limited Liability Company ,2013.9-2014.12,   Completed/Take Charge of, RMB80,000.

[2]   “Compiling a research report contract”,Yiyu Yuntu Technology Development Corporation of Hubei, 2019.1-2020.12, In Progress/Take   Charge of, RMB30,000.

OTHER RESEARCH AND SCHOLARLY ACTIVITIES 各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

l Relevant,   active editorships with academic journals or other business publications在学术期刊任编辑

[1] 中国《营销科学学报》匿名评审专家, 2012-至今

[1] Anonymous   review expert with Chines Journal of Marketing, 2012-present

l Research   awards学术获奖

[1] 网络广告对消费者认知神经机制及行为的影响研究,荣获2014年四川省第十六次社会科学优秀成果评奖三等奖,第一获奖人

[1] “Research   on the influence of Internet advertising on consumers' cognitive neural   mechanism and behavior”, third prize of philosophy social sciences research   achievements of Sichuan province, 1st winner, 2014.

l Conference   (with presentation) 受邀参会并作报告

[1] “Consumer   Processing of Carbon Labelling: The Interplay Among Visual Complexity,   Processing Fluency and Attractiveness”, 2015年第二届亚洲营销会议,日本早稻田大学, 201510.

[1] "Consumer   Processing of Carbon Labelling: The Interplay Among Visual Complexity,   Processing Fluency and Attractiveness". In: 2015 International   Conference of Asian Marketing Associations, 10, 201,5, Keio University,   Tokyo, Japan.

b) Teaching   &Learning Scholarship教学类

l Obtain   honors and rewards related to teaching and learning activities取得与教学相关的荣誉及奖励

[1] 2010年、2015年获得西南交通大学经济管理学院最受喜爱老师称号

[1] The   most popular teacher of School of Economic and Management, Southwest Jiaotong   University, 20122015.

l Guide   students in academic competitions and win a prize在各类学科竞赛中指导学生并获奖

[1] 指导学生在第六届全国大学生网络商务创新应用大赛总决赛中获得三等奖,201311

[1] Team   Advisor, First Prize of the Sixth National Undergraduate Network Business   Innovation Application Contest, host by Internet Society of China, November   2013.

l Supervise   students in thesis writing and get awarded above the university level指导学生毕业论文获得校级以上奖励

指导学生获得5人次校级优秀本科毕业论文

Instruct   students to obtain 5 undergraduate excellent undergraduate thesis

l Conference   on teaching and learning scholarship参加教学培训会议

[1] 管理信息系统教学研讨会,北京,2005

[1] “Management   Information Systems”   Teaching Seminar, Beijing, 2005

c) Applied   or Integration/Application Scholarship应用实践类

l Consulting   activities that are material in terms of time and substance提供咨询服务

[1] 为新都化工公司提供了400小时的咨询服务, 2013.9-至今

[1]   Consulting 400 hours for Xindu Co., 2013.9- Present

l Faculty   internships教师到公司实习

[1] 到江苏省宜兴市挂职,担任经信局副局长,2015.8-2016.8

[1]   Going to Yixing City, Jiangsu Province, and serving as Deputy Director of the   Bureau of Economic and Information, 2015.8-2016.8

l Development   and presentation of executive education programs为职业、行业、产业相关培训项目设计开发方案、做相关报告

[1] 为新都化工、中铁二局、中铁八局、五粮液等60家培训公司设计培训方案,做了为时400小时的报告,2013.12.30-至今

[1]   Designed a training program for 60 training companies including Xindu   Chemical, China Railway Second Bureau, China Railway Eighth Bureau,   Wuliangye, etc., and made a 400-hour report, 2013.12.30-present

l Documented   continuing professional education experiences有明确记录的继续职业教学活动,如参加案例研讨会/学科相关会议

[1]在清华大学参加麦克法兰案例研讨会, 20138

[1] Attending Case workshop in Tsing   University, Aug. 2013

COURSES TAUGHT AT SWJTU 教授课程

 

博士生课程:管理认知方法论,营销科学前沿

硕士生课程:国际市场营销

MBA课程:市场营销

本科生课程:市场营销;市场营销案例分析

 

PhDManagement   cognitive methodologyMarketing   science frontier

PostgraduateInternet   Marketing

MBAMarketing

UndergraduateMarketing;   Marketing case analysis