Marketing
.
HAO Liaogang

Hits: Date:2020-12-11 14:56

 

Curriculum Vitae(简历)

 

Hao Liaogang

 

CONTACT (联系方式)

 

四川省成都市二环路北一段111

西南交通大学经济管理学院传真: 028-87634706

市场学系邮箱:haoliaogang@swjtu.edu.cn

邮编:610031

 

Southwest Jiaotong University

School of Economics and Management Fax: 028-87634706

Department of Marketing E-mail:haoliaogang@swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

 

A. 2005/08-2011/06,香港中文大学,商学院市场学,博士

B. 2004/02-2008/09,西南交通大学,经济管理学院企业管理,博士

C. 2000/09-2003/03,上海财经大学,国际工商管理学院,硕士

D. 1997/09-2000/06,北京大学,光华管理学院,本科

 

A. Ph.D. Marketing, Business, School, The   Chinese University of Hong Kong, 2008/06-2011/09

B. Ph.D. Marketing, School of   Economics and Management, Southwest JiaoTong University,2004/02-2008/09

C. M.S. School of International Business   Administration, Shanghai University of Finance and Economics, 2000/09-2003/03

D. B.S. Guanghua School of Management, Peking   University, 1997/09-2000/06

EMPLOYMENT (工作经历)

 

2003/03-至今,西南交通大学,经济管理学院助教、讲师、副教授(破格晋升)、博士生导师

Lecturer, Assistant Professor, Associate   Professor , PhD supervisor, Southwest Jiaotong University, 3/2003 –Now

RESEARCH INTEREST(研究兴趣)

 

促销管理,品牌营销,营销策略

Promotion   Management, Brand Marketing, Marketing Strategy

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] 于贞朋,霍佳乐,刘健西,曾慧,郝辽钢.网络口碑发布平台对消费者好评意愿的影响研究—消费者自我意识的调节作用[J].信息系统学报,2019:43-54.

[2] 曾慧, 郝辽钢, 于贞朋. 好评奖励能改变消费者的在线评论吗?奖励计划在网络口碑中的影响研究[J].管理评论,20182117-126.

[3] 郝辽钢、曾慧. 时间压力与调节聚焦对促销框架效应的影响研究[J].管理工程学报,2017132-38.

[4] 郝辽钢,曾慧,价格折扣促销对手机App使用行为的影响研究[J],西南民族大学学报:人文社科版,2016371):141-146.

[5] 曾慧,郝辽钢,不同促销表述方式对促销效果的影响研究[J],信息系统学报,201616:51-62.

[6] 曾慧,郝辽钢,不同促销表述方式对顾客品牌忠诚的影响研究[J],软科学,2015295):116-120.

[7] 曾慧,郝辽钢,李永建,平面广告促销信息对消费者影响的眼动研究[J],计算机应用研究,2015326):1720-1723.

[8] 范春梅, 李华强, 贾建民, &郝辽钢. 等待时间、感知经济损失与服务满意度之间的关系研究——以出租车司机加气排队为例[J]. 管理评论,2014,   26(11), 99-105.

[9] 刘健西,郝辽钢,转型期我国劳资关系协调措施机制的实证研究[J],软科学,2014284):66-70

[10] 高充彦、郝辽钢. 期望和竞争对员工满意和忠诚的影响研究[J]. 管理学报.   2010,1:103-110.

[11] 李华强、范春梅、贾建民、王顺洪、郝辽钢. 突发性灾害中的公众风险感知与应急管理[J]. 管理世界.   2009,6.

[12] 高充彦,郝辽钢,贾建民. 抽奖促销与赠券促销有效性比较研究:一个促销价值模型[J]. 管理评论.   2009,12: 80-85.

[13] 吴晓明,郝辽钢. 品牌形象对顾客满意度影响的解析:以中国卷烟行业为例[J]. 经济理论与经济管理. 2009,   8: 71-75.

[14] 郝辽钢,高充彦,贾建民. 价格折扣呈现方式对促销效果影响的实证研究[J]. 管理世界.   2008,10:106-114,126.

[15] 郝辽钢、赵江明. 汶川地震对成都城市品牌及民众信心影响的实证研究[J]. 管理评论. 2008,   12:55-60.

[16] 贾建民、李华强、范春梅、郝辽钢、王顺洪、解洪.汶川地震重灾区与非重灾区民众风险感知对比分析[J]. 管理评论. 2008,   12:4-8,29.

[17] 郝辽钢、高充彦、贾建民. 中国城乡居民消费市场差异性实证分析[J]. 消费经济. 2008,   2: 49-52.

[18] 郝辽钢、高充彦. 关于消费者对促销的反应行为研究[J]. 北京工商大学学报.   2008,5:15-19.

[19] 郝辽钢. 企业促销活动如何影响消费者行为:理论综述[J]. 华东经济管理.   2008,4:132-136.

[20] Liaogang   HaoHui Zeng   Cross-cultural examination of the effects of promotional framing on   consumers'responses:A comparison of China and PakistanInternational   Business Review2016.10.01251020~1029

[21] Liaogang   Hao Chongyan   GaoZi#Customer-based   Brand Equity and Improvement Strategy for Mobile Phone Brands: Foreign versus   Local in the Chinese MarketInternational   Management Review2007.9.01376~83

 

[1] Yu   Zhenpeng, Huo Jiale, Liu Jiale, Liu Jianxi, Zeng Hui, Hao Liaogang.Research   on the Influence of Internet Word-of-Mouth Publishing Platform on Consumers’   Willingness to Comment—The Moderating Effect of Consumers' Self-awareness   [J].China Journal of Information systems,   2019:43-54.

[2]Zeng   Hui, Hao Liaogang, Yu Yipeng. Can rewards change consumers' online reviews? -   Research on the impact of reward programs in Internet word of mouth [J].   Management Review, 2018, 2: 117-126.

[3] Hao   Liaogang, Zeng Hui. Research on the influence of time pressure and adjustment   focus on the promotion framework effect [J]. Journal of Industrial   Engineering and Engineering Management, 2017, 1: 32-38.

[4] Hao   Liaogang, Zeng Hui, Research on the Impact of Price Discount Promotion on   Mobile App Usage Behavior [J], Journal of Southwest University for   Nationalities: Humanities and Social Sciences Edition, 2016, 37(1): 141-146.

[5] Zeng   Hui, Hao Liaogang, Research on the Influence of Different Promotion   Expressions on Promotion Effect [J], Journal of Information Systems,   2016(16): 51-62.

[6] Zeng   Hui, Hao Liaogang, Research on the influence of different promotion   expressions on customer brand loyalty [J], Soft Science, 2015, 29(5):   116-120.

[7] Zeng   Hui, Hao Liaogang, Li Yongjian, Eye Movement Research on the Influence of   Print Advertising Promotion Information on Consumers [J], Computer   Application Research, 2015, 32(6): 1720-1723.

[8] Fan   Chunmei, Li Huaqiang, Jia Jianmin, & Hao Liaogang. Research on the   Relationship between Waiting Time, Perceived Economic Loss and Service   Satisfaction——Taking Taxi Drivers Refueling Queue as an Example[J].   Management Review, 2014, 26( 11), 99-105.

[9] Liu   Jianxi, Hao Liaogang, An Empirical Study on the Coordination Mechanism of   Labor Relations in China during the Transition Period [J], Soft Science,   2014, 28(4): 66-70.

[10] Gao   Cunyan, Hao Liaogang. Research on the Influence of Expectation and   Competition on Employee Satisfaction and Loyalty[J]. Chinese Journal of   Management. 2010,1:103-110.

[11] Li   Huaqiang, Fan Chunmei, Jia Jianmin, Wang Shunhong, Hao Liaogang. Public Risk   Perception and Emergency Management in Sudden Disasters [J]. Management   World. 2009, 6.

[12] Gao   Cunyan, Hao Liaogang, Jia Jianmin. A Comparative Study of the Effectiveness   of Lottery Promotion and Coupon Promotion: A Promotional Value Model [J].   Management Review. 2009,12: 80-85.

[13] Wu   Xiaoming, Hao Liaogang. Analysis of the influence of brand image on customer   satisfaction: taking Chinese cigarette industry as an example [J]. Economic   Theory and Economic Management. 2009, 8: 71-75.

[14] Hao   Liaogang, Gao Cunyan, Jia Jianmin. An Empirical Study on the Impact of Price   Discount Presentation on Promotional Effects [J]. Management World.   2008,10:106-114,126.

[15] Hao   Liaogang, Zhao Jiangming. An Empirical Study of the Impact of Wenchuan   Earthquake on Chengdu City Brand and People's Confidence[J]. Management   Review. 2008, 12:55-60.

[16] Jia   Jianmin, Li Huaqiang, Fan Chunmei, Hao Liaogang, Wang Shunhong, Jie Hong. A   Comparative Analysis of the Risk Perception of the People in the   Hard-Stricken Areas of the Wenchuan Earthquake and Non-Heavy-Stricken   Areas[J]. Management Review. 2008, 12:4-8,29.

[17] Hao   Liaogang, Gao Cunyan, Jia Jianmin. An Empirical Analysis of the Differences   between Chinese Urban and Rural Residents' Consumption Markets[J]. Consumer   Economics. 2008, 2: 49-52.

[18] Hao   Liaogang, Gao Cunyan. Research on Consumers' Response Behavior to   Promotion[J]. Journal of Beijing Technology and Business University. 2008,   5:15-19.

[19] Hao   Liaogang. How corporate promotion activities affect consumer behavior: a   theoretical review [J]. East China Economic Management. 2008, 4: 132-136.

[20]Liaogang   HaoHui Zeng   Cross-cultural examination of the effects of promotional framing on   consumers'responses:A comparison of China and PakistanInternational   Business Review2016.10.01251020~1029.

[21]Liaogang   Hao Chongyan   GaoZi#Customer-based   Brand Equity and Improvement Strategy for Mobile Phone Brands: Foreign versus   Local in the Chinese MarketInternational   Management Review2007.9.01376~83.

BOOKS OR CHAPER IN BOOKS 学术著作/合著章节

 

a) Basic or   Discovery Scholarship学术类

[1] Liaogang   HaoHow Sale   Promotion Affect Consumers: Theory and Empirical Evidence from China MarketChina   Economic Press2015.9.1  

 

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] 消费者跨期支付行为的跨文化研究:以中国和巴基斯坦为例,四川省人文社科项目,项目编号:SC18B136,起止日期:201810月到201910月,项目主持人。

[2] 地震灾区旅游促销中的执照效应:理论与实证研究,四川省哲学社会科学规划项目,项目编号为:SC10B012,起止日期:20111月到20136月,项目主持人。

[3] 销售促进影响消费者购买决策和品牌权益的作用机制及边界条件,国家自然科学基金青年科学基金项目,项目编号为:71002063,起止日期:20111月到201312月,项目主持人。

[4] 消费者促销框架效应研究:心理认知和电生理反应视角,教育部人文社科项目,项目编号为:17YJC630036,起止日期:201710月到201912月,项目主持人。

[5] 网络环境下服务参与者行为和服务策略研究,国家自然科学基金重大项目课题,项目编号为:71090402/71090400,起止日期:20111月到201412月,项目主研。

[6] 大数据环境下的顾客洞察与市场营销策略研究,国家自然科学基金重大项目课题,项目编号为:71490722,起止日期:20151月到201912月,项目主研。

[7] 消费者跨期支付行为的跨文化研究:以中国和巴基斯坦为例,教育部人文社科项目,项目编号为:SC18B136,起止日期:201810月到201910月,项目主研。

 

[1] Cross-cultural   research on consumers' intertemporal payment behavior: Taking China and   Pakistan as examplesSichuan   Provincial Humanities and Social Sciences Project, project number: SC18B136, starting   and ending date: October 2018 to October 2019, project host.

[2] “Licensing   effect” in tourism promotion in earthquake-stricken areas: theoretical and   empirical research, Sichuan Provincial Philosophy and Social Science Planning   Project, project number: SC10B012, starting and ending date: January 2011 to   June 2013, project host.

[3] Sales   promotion mechanism and boundary conditions affecting consumer purchasing   decisions and brand equity, National Natural Science Foundation of China   Youth Science Fund Project, project number: 71002063, starting and ending   date: January 2011 to December 2013, project host people.

[4] Research   on consumer promotion framework effect: perspective of psychological   cognition and electrophysiological response, Humanities and Social Sciences   Project of Ministry of Education, project number: 17YJC630036, starting and   ending date: October 2017 to December 2019, project host.

[5] Research   on service participants' behavior and service strategy in the network   environment, the National Natural Science Foundation of China, the project   number is: 71090402/71090400, starting and ending date: January 2011 to   December 2014, the main research project.

[6] Customer   Insight and Marketing Strategy Research in Big Data Environment, National   Natural Science Foundation Major Project Project, project number: 71409722,   starting and ending date: January 2015 to December 2019, the main research   project.

[7] Cross-cultural   research on consumer intertemporal payment behavior: taking China and   Pakistan as examples, Humanities and Social Sciences Project of Ministry of   Education,project number: SC18B136, starting and ending date: October 2018 to   October 2019, the main research project.

 

COURSES TAUGHT   AT SWJTU 教授课程

 

MBA:《市场营销》、《市场营销策划》、《市场竞争战略(商战)》

EMBA:《市场营销管理》(营销管理架构与营销战略模块)

本科:《市场营销学》

博士:《市场科学与行为研究前沿》(促销行为专题)

 

MBAMarketing   Management, Marketing Planning, Market Competition Strategy

EMBAMarketing   Management

Undergraduate:   Principle of Marketing

PHDMarketing   Science and Behavioral ResearchPromotion behavior