Marketing
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GENG Lihui

Hits: Date:2020-12-11 14:53

Curriculum Vitae(简历)

 

GengLihui

 

CONTACT (联系方式)

 

四川省成都市二环路北一段111

西南交通大学经济管理学院传真: +86 -28-87600543

市场学系邮箱:glihui@home.swjtu.edu.cn

邮编:610031

 

Southwest Jiaotong University

School of Economics and Management Fax:+86   -28-87600543

Department of Marketing E-mail:glihui@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

 

A. 博士企业管理, 西南交通大学, 2007

B. 硕士产业经济学, 西南财经大学, 2000

C. 学士市场营销学, 西南财经大学,1997

 

A. Ph.D. Enterprise   management, Southwest Jiaotong University, 2007

B. M.S.  Industrial Economics, Southwestern   University of Finance and Economics, 2000

C. C. B.S. Marketing, Southwestern University of   Finance and Economics, 1997

EMPLOYMENT (工作经历)

 

A. 副教授, 西南交通大学经济管理学院, 7/2007至今

B. 讲师, 西南交通大学经济管理学院,   10/2003 - 6/2007

C. 助教, 西南交通大学经济管理学院, 7/2000   -9/2003

 

A. Associate   Professor, Southwest Jiaotong University, 7/2007-present

B. Assistant   Professor, Southwest Jiaotong University, 10/2003 to 6/2007

C. Teaching   assistant, Southwest Jiaotong University, 7/2000 to 9/2003

RESEARCH INTEREST(研究兴趣)

 

消费者行为、品牌管理、广告

Consumer   behavior, brand management, advertising

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] GengLihuiYawen   Yang & Yong Xu. To Pursue Personality or Conformity: A Study on the   Impact of Face View on Consumers’ Need for Uniqueness. Psychology &   MarketingForthcoming

[2] GengLihuiXiaoli   Li. An Empirical Study on the Relationship between Consumption Emotions and   Brand Loyalty. Chinese Journal of CommunicationForthcoming.

[3] 耿黎辉, 贾建民. 在不同消费经历中消费情绪对品牌忠诚的影响机制分析. 营销科学学报, 2014,   10(1): 35-51.

[4] 耿黎辉. 产品消费情绪与购后行为关系的实证研究. 数理统计与管理, 2008,   27(1): 1-9.

[5] 耿黎辉, 周庭锐. 产品消费中ALEBALE与满意和口传行为关系的实证研究. 南开管理评论, 2007,   10(3): 35-42.

[6] 耿黎辉. 产品消费情绪与满意的关系研究. 软科学, 2007,   21(5): 10-13.

[7] 耿黎辉, 陈淑青. 消费情绪与购后行为的关系研究综述. 西南交通大学学报(社科版), 2006,   7(5): 93-99.

[8] 谭箐, 耿黎辉. 论女性自我概念与服装消费行为. 西南交通大学学报(社会科学版), 2005,   6(4): 119-122.

[1] GengLihuiYawen   Yang & Yong Xu. To Pursue Personality or Conformity: A Study on the   Impact of Face View on Consumers’ Need for Uniqueness. Psychology &   MarketingForthcoming

[2] GengLihuiXiaoli   Li. An Empirical Study on the Relationship between Consumption Emotions and   Brand Loyalty. Chinese Journal of CommunicationForthcoming.

[3] GengLihui   and JianminJia. “The Effect of Consumption Emotions on Brand Loyalty in   Different Consumption Experiences”, Journal of Marketing Science (In   Chinese), 2014, 10(1): 35-51.

[4] GengLihui.   “How Consumption Emotions impact upon Post-Purchase Behavior: An Empirical   Study into Product Consumptions”, Application of Statistics and Management   (In Chinese), 27(1): 1-9.

[5] GengLihui   and Ting-jui Chou. “How ALE and BALE Impact upon Satisfaction and   Word-of-Mouth Behavior: An Empirical Study into Product Consumptions”, Nankai   Business Review (In Chinese), 2007, 10(3), 35-42.

[6] GengLihui.   “Research on the Relationships between Product Consumption Emotions and   Satisfaction”, Soft Science(In Chinese), 2007, 21(5), 10-13.

[7] GengLihui   and Shu-qing Chen. “A Review of the Relationship between Consumption Emotion   and Post-purchase Behavior” Journal of Southwest JiaotongUniversity( Social   Sciences) (In Chinese), 2006, 7(5): 93-99.

[8] Tan Qing   and LihuiGeng. “A Study of the Influence of Women’s Self-concept on Their   Garment Consumption Behavior” Journal of Southwest JiaotongUniversity( Social   Sciences) (In Chinese), 2005, 6(4): 119-122.

BOOKS OR CHAPER IN BOOKS 学术著作/合著章节

a) Basic or   Discovery Scholarship学术类

[1] 耿黎辉.《产品消费情绪与购后行为关系的实证研究》. 中国经济出版社, 2014.   ISBN9787513633581

[1]   GengLihui, Empirical Study of the Relationship between Product Consumption   Emotions and Post-purchase Behavior. China Economic Publishing Press, 2014.   ISBN9787513633581

b) Teaching   &Learning Scholarship教学类

[1] 耿黎辉, 甘元霞. 《消费心理学》, 西南财经大学出版社, 2003.   ISBN: 9787810881517

[1] GengLihui and YuanxiaGan, Consumer   Psychology. South Western University of Finance and Economics Press, 2003. ISBN:   9787810881517

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] 网上赠品促销中消费情绪对满意和品牌忠诚的影响机制研究,教育部人文社会科学规划基金-西部项目,2018.8-2021.7,项目编号:18XJA630001,主持

[2] “消费情绪与购后行为的关系研究,中央高校基本科研业务费科技创新项目,2011.9-2013.9,项目编号:SWJTU12CX085,主持。

[3] “管理科学技术名词审定——市场营销分册,国家自然科学基金(科学部主任基金),2009.1-2009.12,项目编号:70840015,第三主研 (主持人:贾建民)

[4] “地震灾害中的公众风险认知与政府应急管理研究,国家自然科学基金(科学部主任基金),2008.7-2009.3,项目编号:70841012,第二主研 (主持人:贾建民)

[1] “How   Consumption Emotions Impact upon Consumer Satisfaction and Brand Loyalty in   Online Premium Promotion Context” Humanities and Social Sciences Foundation   of the Ministry of Education of China, Grant Number: 18XJA6300012018.8-2021.7,   Principal Investigator, RMB100,000.

[2] “The   Relationships between Consumption Emotions and Post-purchase Behavior”,   Research Fund for the Central Universities, 2011.9-2013.9, Reference No.   SWJTU12CX085, Principal Investigator, RMB50,000.

[3]   “Management Science Terminology – Marketing”. National Natural Science   Foundation of China(Fund of Director of the Department of Management   Sciences), 2009.1-2009.12Reference   No. 708400153rd Investigator (Principal Investigator:   JiaJianmin), RMB 100,000.

[4] “Management Science Terminology –   Marketing”. National Natural Science Foundation of China(Fund of Director of   the Department of Management Sciences), 2008.7-2009.3, Reference No. 70841012sixth Investigator (Principal Investigator:   JiaJianmin), RMB 70,000.

WORKING PAPER 工作论文

a) Basic or   Discovery Scholarship学术类

[1] 折扣稀缺性对消费者感知欺骗性和感知价值的影响,与姚佳佳合著,西南交通大学,2018

[2] 弹幕视频传播效果的影响因素研究,与姚佳佳、熊蕾合著,西南交通大学,2018

[3] 感知风险对消费者绿色产品购买意愿的影响机制研究,与严茂洋合著,西南交通大学,2017

[1] “The   effect of Scarcity of promotional deals on consumers’ perceived deception and   perceived value”, co-author with Jiajia Yao, Southwest Jiaotong University,   2018

[2]   “Research on Determinants of barrage video communication effect”, co-author   with Jiajia Yao, Lei Xiong, Southwest Jiaotong University, 2018

[3]   “Research on Mechanism of Perceived Risk Influences Consumer’s Green Product   Purchase Intention”, co-author with Maoyang Yan, Southwest Jiaotong   University, 2017

OTHER RESEARCH AND SCHOLARLY ACTIVITIES 各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

l Relevant,   active editorships with academic journals or other business publications在学术期刊担任审稿人

[1] 中国《管理学报》审稿人, 2015-至今

[2] 中国《营销科学学报》审稿人, 2015-至今

[3] 中国《心理学报》审稿人, 2008-至今

[1]   Service on Reviewers with Chinese Journal of Management, 2015-present

[2]   Service on Reviewers with Journal of Marketing Science, 2015-present

[3]   Service on Reviewers with ActaPsychologicaSinica, 2008-present

l Participation   in recognized academic societies and associations在学术组织/协会中任职或起到重要作用

[1] 担任四川省居民消费研究会理事 2010.10至今

[1]   Council Member of Sichuan Residents Consumption Research Center, 2010-present

l Others 其它(请注明类别/时间/地点/事项/参与者等信息)

[1]“管理和市场学研究研讨会,北京,2006

[2]“第五届市场营销学者论坛,上海,2007

[3]“全球营销学大会,上海,2008

[1]   “Management and Marketing Research Workshop”, Beijing, 2006

[2]   “Marketing Scholar Forum V”, Shanghai, 2007

[3]   “Global Marketing Conference”, Shanghai, 2008

b) Teaching   & Scholarship教学类

l Obtain   honors and rewards related to teaching and learning activities取得与教学相关的荣誉及奖励

[1] 2017年获得西南交通大学“2017年度本科教育教学研究与改革优秀案例

[2] 2017年指导教师,指导学生获得第七届全国大学生电子商务创新、创意及创业挑战赛总决赛全国三等奖

[3] 2010年获得西南交通大学本科实习工作优秀实习队二等奖

[1]   Excellent cases of undergraduate education and teaching research and Reform   of SouthwestJiaotong University, 2017.

[2]   Three prize of the Seventh National University Student e-business   "innovation, creativity and entrepreneurship" challenge,   Instructor, 2017

[3]   Excellent practice team prize of Southwest Jiaotong University, 2010

l Conference   on teaching and learning scholarship参加教学培训会议

[1]“市场营销研究与教学研讨会,上海,2007

[2]“市场营销师资培训研讨会,天津,2010

[3]“市场营销师资教学研讨会,杭州,2011

[4]“市场营销师资教学研讨会,南京,2013

[5]“智慧营销”MBA师资教学研讨会,香港,2013

[6]“IBM大数据系列师资培训之智慧商务,北京,2014

[7]“市场营销师资教学研讨会,长沙,2017

[8]“市场营销师资教学研讨会,南宁,2018

[1]   “Marketing” Research Workshop, Shanghai, 2007

[2]   “Marketing Teacher Training Seminars”, Tianjin, 2010

[3]   “Marketing Teacher Training Seminars”, Hangzhou, 2011

[4]   “Marketing Teacher Training Seminars”, Nanjing, 2013

[5]   “Smart Marketing” MBA Teaching Seminars, Hongkong, 2013

[6] “   IBM Big Data Teaching Seminars in Smart Business” , Beijing, 2014

[7]   “Marketing Teacher Training Seminars”, Changsha, 2017

[8]   “Marketing Teacher Training Seminars”, Nanning, 2018

c) Applied   or Integration/Application Scholarship应用实践类

l Documented   continuing professional education experiences有明确记录的继续职业教学活动,如参加案例研讨会/学科相关会议

[1]在天津参加中国首届营销科学应用国际论坛20108

[2]在杭州参加营销科学应用国际论坛20117

[3]在北京参加中国管理案例年会20128

[4]在南京参加营销科学与应用国际论坛20136

[5]在长沙参加营销科学与应用国际论坛20177

[1]   Attending “International Forum of Marketing Sciences Application” in Tianjin,   August 2010

[2]   Attending “MSI International Forum: Marketing Science and Applications in   China” in Hangzhou, July 2011

[3]   Attending “Annual Conference on Management Case Studies” in Beijing, August   2012

[4]   Attending “International Forum of Marketing Science & Applications” in   Nanjing, June 2013

[5]   Attending “International Forum of Marketing Science & Applications” in   Changsha, July 2017

COURSES TAUGHT   AT SWJTU 教授课程

硕士生课程:营销管理、营销战略分析

MBA课程:市场营销

本科生课程:市场营销学、消费者行为、广告学

PostgraduateMarketing   Management, Analysis for Marketing Strategy

MBAMarketing

UndergraduateMarketing,   Consumer Behavior, Advertising