CONTACT (联系方式)

四川省成都市二环路北一段111号电话: +86 -28-87601382

西南交通大学经济管理学院传真: +86 -28-87600543

市场学系邮箱:tfan@home.swjtu.edu.cn

邮编：610031

Southwest Jiaotong University Tel: +86 -28-87601382

School of Economics and Management Fax:+86   -28-87600543

Department of Marketing E-mail:tfan@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION （教育背景）

A. 博士在读，工商管理，西南交通大学, 2012-至今

B. 硕士管理学(市场营销方向), 英国约克大学, 2011

C. 硕士英语语言文学, 四川大学，2011

D. 学士英语(经贸方向)，四川外国语学院，2008

A. Ph.D. Candidate Business Administration, Southwest   Jiaotong University, 2012-

B. M.A. Management (Marketing), University of York (UK), 2011

C. M.A. English Language and Literature, Sichuan University, 2011

D. B.A. English (Economic and Trade), Sichuan International Studies   University, 2008

EMPLOYMENT （工作经历）

A. 讲师,   西南交通大学经济管理学院, 8/2013   - 至今

B. 助教,   西南交通大学经济管理学院, 9/2012   - 8/2013

C. 助教,   西南交通大学外国语学院, 6/2011   - 7/2012

A. Assistant   Professor, School of Economics and Management, Southwest Jiaotong University,   8/2013 - now

B. Teaching   assistant, School of Economics and Management, Southwest Jiaotong University,   9/2012 - 8/2013

C. Teaching   assistant, School of Foreign Languages, Southwest Jiaotong University, 6/2011   - 7/2012

RESEARCH INTEREST（研究兴趣）

战略品牌管理、品牌权益、消费者行为、消费者文化行为

Strategic Brand Management, Brand   Equity, Consumer Behavior, Consumer Cultural Behavior

PUBLCATIONS（PAPERS & CASES）发表，包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] Fan   Ting, Pu Bo, Powpaka, Samart. The Impact of Disaster of a National Airline on   the Nation's Tourism: An Empirical Investigation. Sustainability,11(5), 2019.   (SCI)

[2] 范婷、叶乃沂. 产品伤害危机事件对品牌影响之再认识.西南交通大学学报(社会科学版),   16(3): 6-13, 2015.

[3] 蒋玉石、范婷、阳爽. 背景图案对消费者注意白酒广告的影响研究——来自眼动的证据.营销科学学报, 10(2):   113‐119,   2014.

[4] 蒋玉石、范婷. 背景图案对消费者注意川酒广告的影响研究——来自眼动的证据, 亚洲营销协会国际会议, 韩国, 2014.

[5] 范婷, 石坚. 中英消费者文化对品牌权益的感知对比分析. 企业研究, (3):   73‐75,   2012.

[1] Fan   Ting, Pu Bo, Powpaka, Samart. The Impact of Disaster of a National Airline on   the Nation's Tourism: An Empirical Investigation. Sustainability,11(5), 2019.   (SCI)

[2] Ting Fan   and Naiyi Ye. Re-examining the Influence of Product-Harm Crisis on Brand.   Journal of Southwest Jiaotong University (Social Science), 16(2): 6-13, 2015.

[3] Jiang   Yushi and Fan Ting. The Effect of Background Design on Customers’ Attention   to the Print Ads—— From the Liquor Eye Movement Experiment Proof. Journal of   Marketing Science, 10(2): 113-119, 2014.

[4] Yushi   Jiang and Ting Fan, The Effect of Background Design on Customers’ Attention   to the Print Ads—From the Sichuan Liquor Eye Movement Experiment Proof.   International Conference of Asian Marketing Association, March 13‐15,   2014, Korea, 2014.

[5] Ting Fan   and Jian Shi. Perception Comparison of Brand Equity in Sino-British Consumer   Cultures. Business Research, (3): 73‐75, 2012.

BOOKS OR CHAPER IN BOOKS 学术著作/合著章节

a) Teaching   &Learning Scholarship教学类

[1] 蒋玉石、范婷、张红宇、倪玲洁，《现代广告学概论及案例分析》，西南交通大学出版社，2014. ISBN: 9787564329051

[1] Yushi Jiang,   Ting Fan, Hongyu Zhang and Lingjie Ni, Modern Advertisement Theory and Case   Studies. Southwest Jiaotong University Press, 2014. ISBN: 9787564329051

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] 2682013CX077，突发产品伤害公共危机事件对企业品牌权益的影响研究，中央高校基本科研业务费科技创新项目，2012/4-2014/11，5万元，已结题，主持。

[2] 71572156，国家自然科学基金面上项目，大数据背景下网络定向广告精准传播综合学习模型研究，2016/01-2019/12，54万元，在研，参加。

[3] CC14G04，四川省哲学社科重点研究基地川菜发展研究中心项目，川菜体验对成都市品牌的影响机制，2017/06-2019/06，0.8万元，在研，参加。

[1] 2682013CX077,   Product-harm Crisis’ Effect upon Company Brand Equity, Research Fund for the   Central Universities, 2012/4-2014/11, RMB50,000, host.

[2] 71572156,   Comprehensive Learning Model of Accurate Communication of Online Oriented   Advertising under the Background of Big Data, National Natural Science   Foundation of China , 2016/01-2019/12, participant.

[3] CC14G04,   The Influence Mechanism of Sichuan Cuisine Experience on the Chengdu Brand,   Sichuan Provincial Key Research Base of Philosophy and Social Sciences,   Sichuan Cuisine Development Research Center, 2017/06-2019/06, RMB8,000,   participant.

b) Teaching &Learning Scholarship教学类(包括各类精品课程)

[1] 2019年基于OBE视角的管理学科本科教学质量保障体系研究，西南交通管大学教务处，2019/2-，1万元，在研，主持。

[2] 2016年商务沟通双语教学课程建设项目，西南交通大学教务处，2016/3-2017/3，0.5万元，已结题，主持。

[3] 2017年度校级本科教育教学研究与改革项目，西南交通大学教务处，2017/3-2018/3，0.5万元，已结题，主持。

[4] 工商管理本科全英文课程开发项目-留学生发展基金，西南交通大学教务处，2017/3-2019/3，2万元，在研，主持。

[1] 2019 Research   on Undergraduate Teaching Quality Assurance System of Management Discipline   Based on OBE Perspective,Funded by the Dean’s Office of Southwest Jiaotong   University, 2019/2-, RMB 10,000, host.

[2] 2016   Business Communication Bilingual Curriculum Construction Project, Funded by   the Dean’s Office of Southwest Jiaotong University, 2016/3-2017/3, RMB 5,000,   host.

[3] 2017   Undergraduate Education Research and Reform Project, Funded by the Dean’s   Office of Southwest Jiaotong University, 2017/3-2018/3, RMB 5,000, host.

[4] Business   Administration English Course Development for Undergraduates Project-Overseas   Student Development Fund, Funded by the Dean’s Office of Southwest Jiaotong   University, 2017/3-2019/3, RMB 20,000, host.

c) Applied or Integration/Application   Scholarship应用实践类

[1] 2018H010216,   中长期发展规划管理顾问服务合同,   2018/5-2018/8, 9万元，已结题，主研。

[2] 2016H01297，美的家用空调内销大数据关键字梳理项目，2015/12-2016/1，2.12万元，已结题，主持。

[3] 2016H01298，环赛科技数据分析合作项目,   2016/03-2016/10，5.3万元，已结题，主研。

[4] 2016H01835，盛世普益科技银行理财能力数据分析项目，2016/12-2017/12，7.95万元，已结题，主研。

[5] 2018H010171，平安证券大数据上市公司网络图谱数据库及深度挖掘股价变动关联关系项目，2017/06-，20.6万，在研，主研。

[6] 2018H010216，成都城投能源投资管理集团有限公司中长期规划服务项目，2018/05-，9万，在研，主研。

[1] 2018H010216,   Medium and long-term development planning management consulting service   contract,2018/5-2018/8, RMB 90,000, main researcher.

[2] 2016H01297,   Media Air Conditioner Domestic Marketing Big Data Keyword Combing Project,   2015/12-2016/1, RMB 21,200, host.

[3] 2016H01298,   Huan Sai Technology’s Data Analysis Cooperation Project, 2016/03-2016/10, RMB   53,000, main researcher.

[4] 2016H01835,   ShengshiPuyi Science and Technology’s Bank Financing Capacity Data Analysis   Project, 2016/12-2017/12, RMB 79,500, main researcher.

[5] 2018H010171,   Ping An Securities’ Big Data Project on Listed Company's Network Atlas   Database and Deep Excavation on the relationship of Stock Price Change,   2017/06-, RMB 206,000,main researcher.

[6] 2018H010216, Medium   and Long Term Planning Service Project of Chengdu City Investment Energy   Management Group Co., Ltd., 2018/05-, RMB 90,000, main researcher.

WORKING PAPER 工作论文

a) Basic or   Discovery Scholarship学术类

[1] Ting   Fan, Bo Pu, SamartPowpaka and Lianggang Hao. The Impact of Disaster of a   National Airline on the Nation’s Tourism: An Empirical Investigation. (Under   review)

[2] Ting Fan   and Naiyi Ye. Comparative Study of Advertisement’s Influence on Brand   Knowledge After Product-Harm Crisis --- Comparative Case Analysis on Nissan   Automobile Brand and Chengdu City Brand. (Under review)

[3] Ting   Fan. The Impact of Negative Brand Information Accessibility and the Influence   of on the Country of Origin’s Tourism: Moderating Effect of Consumer   Ethnocentrism and Consumer Animosity.

[1] 范婷、蒲波、SamartPowpaka、郝辽钢. 国家航空公司伤害事件对国家旅游业的影响：一个实证研究. (审稿中)

[2] 范婷、叶乃沂.产品伤害危机事件后广告投放对品牌知识影响的对比研究. (审稿中)

[3] 范婷. 品牌负面信息可接近性对来源国旅游品牌的影响：消费者民族中心主义和消费者敌意的调节效应.

OTHER RESEARCH AND SCHOLARLY ACTIVITIES 各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

l Research   awards学术获奖

[1] 四川省第十六次社会科学优秀成果三等奖, 第五获奖人, 2014.

[2] 教育部-IBM高校合作项目大数据应用创新协作奖, 团体奖.

[1]   Third prize of philosophy social sciences research achievements of Sichuan   province, fifth winner, 2014.

[2]   Ministry of Education-IBM University Cooperation Project Big Data Application   Innovative Collaboration Award, Group Award.

b) Teaching   &Learning Scholarship教学类

l Conference   on teaching and learning scholarship参加教学培训会议

[1] 2013年春季中国工商管理案例教学与开发会议, 北京

[2] 第十三届全国MBA管理沟通课程教学研讨会, 合肥

[3] 第十七届全国MBA管理沟通课程教学研讨会, 重庆

[1] “2013 China Business Administration   Case study Teaching and Development Conference ”, Teaching Seminar, Beijing,   2013

[2] “The 13^th National “MBA   Business Communication Curriculum” Teaching Seminar, Hefei.

[3] “The 17^th National “MBA   Business Communication Curriculum” Teaching Seminar, Chongqing.

c) Applied   or Integration/Application Scholarship应用实践类

l Participation   in professional events that focus on the practice of business, management and   related issues参加与商业管理相关的职业活动，如参加IBM/Microsoft的从业大会

[1] 大数据时代智慧零售行业研讨会，成都，2015.3

[2] 2017 IBM大学教育合作峰会，威海，2017.6

[1] Organizing and   Participating the “Smart Retail in the Age of Big Data Workshop”, Chengdu,   2015.3

[2] 2017 IBM   University Education Cooperation Summit, Weihai, 2017.6

l Others 其它（请注明类别/时间/地点/事项/参与者等信息）

[1] 主办“第九届中国R语言会议（成都）”, 西南交通大学国际会议厅，2016.9.24

[1] Hosted “the 9^th China R Language   Conference (Chengdu)”, Southwest Jiaotong University, 2016.9.24

COURSES TAUGHT AT SWJTU 教授课程

硕士生课程：战略品牌管理

本科生课程：产品及品牌管理、促销与广告管理、管理沟通(双语)

Postgraduate：Strategic   Brand Management

Undergraduate：Product   and Brand Management, Promotion and Advertisement Management, Business   Communication (taught in both Chinese and bi-lingual)