Marketing
.
FAN Chunmei

Hits: Date:2020-12-11 14:47

Curriculum Vitae(简历)

 

Chunmei Fan

 

CONTACT (联系方式)

 

四川省成都市二环路北一段111

西南交通大学经济管理学院传真: +86 -28-87600543

市场学系邮箱:cmfan@home.swjtu.edu.cn

邮编:610031

 

Southwest Jiaotong University

School of Economics and Management Fax:+86   -28-87600543

Department of Marketing E-mail:cmfan@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

 

A. 博士管理学(企业管理),西南交通大学,2011

B. 硕士管理学(管理科学与工程),西南交通大学,2007

C. 学士管理学(会计学), 西南交通大学,2004

 

A. Ph.D. Enterprise   Management, Southwest Jiaotong University, 2011

B. M.S. Management Science   and Engineering, Southwest Jiaotong University, 2007

C. B.S. Business   Administration, Southwest Jiaotong University, 2004

EMPLOYMENT (工作经历)

 

A. 讲师,西南交通大学经济管理学院,3/2012-12/2017

B. 副教授,西南交通大学经济管理学院,12/2017-至今

 

A. Assistant   Professor, Southwest Jiaotong University,3/2012-12/2017.

B. Associate Professor, Southwest Jiaotong   University,12/2017-Present.

RESEARCH INTEREST(研究兴趣)

 

消费者行为学,网络营销,风险管理

Consumer   behavior, Internet Marketing, Risk Management

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] 范春梅,李华强,贾建民.汶川地震对房地产市场消费行为影响研究.《管理评论》,2008, 2012, pp.   45-49.

[2] 贾建民,李华强,范春梅,郝辽钢,王顺洪,解洪.汶川地震重灾区与非重灾区民众风险感知对比分析.《管理评论》,2008, 2012, pp.   4-8, 29.

[3] 李华强,王顺洪,贾建民,范春梅.汶川地震都江堰灾民需求调研及满意度分析.《华中科技大学学报》,2008226),pp.49-53.

[4] 李华强,范春梅,贾建民,王顺洪,郝辽钢. 突发性灾害中的公众风险感知与应急管理——5.12汶川地震为例.《管理世界》,2009,6,   pp. 52-60.

[5] 李华强,王顺洪,贾建民,范春梅. 突发性灾害中的公众恐惧心理及其应急管理研究,《华东经济管理》,2011,25(9),pp.36-40.

[6] 范春梅,贾建民,李华强.食品安全事件中的公众风险感知及应对行为研究,《管理评论》,2012,24(1)pp.163-168,176. (标注贾教育部长江学者创新项目)

[7] 范春梅,贾建民,李华强. 重大灾害情境下感知风险对消费信心的影响研究——5.12汶川地震为例.《管理学报》,201296),   pp.900-907.(标注贾重大项目和范的中央高校基金)

[8] 范春梅,李华强,贾建民.食品安全事件中公众的感知风险及其动态变化——以问题奶粉为例,《管理工程学报》,2013,27(2)pp.17-22.(标注教育部长江学者创新项目)

[9] 范春梅,李华强,贾建民,郝辽钢.等待时间、感知经济损失与服务满意度之间的关系研究——以出租车司机加气排队为例,管理评论,2014,26(11),pp.96-105.

[10] 范春梅,李华强,贾建民.基于体验管理视角的高速列车乘客体验与再乘意愿研究.管理评论,2016,2810):133-140.

[11] 李华强,韩译萱,范春梅.雾霾危机情境下应该如何应对?——基于高阶与低阶应对行为分类的视角.中国行政管理,2017,6:121-126.

[12] 李华强,周雪,万青,范春梅. 网络隐私泄露事件中用户应对行为形成机制研究——基于PADM理论模型的扎根分析.情报杂志,2018,37(07):113-120.

[13] 李华强, 龚乐, 范春梅. 药品安全事件中公众应对行为的形成机制[J]. 公共管理学报, 2019,(3):   97-107.

[14] 范春梅, 叶登楠, 李华强. 产品伤害危机中消费者应对行为的形成机制研究——基于PADM理论视角的扎根分析[J]. 管理评论,   2019,31(08),230-239.

[15] Fan   Chunmei, Gong Le, Li, Huaqiang. “An agent-based model approach for assessing   tourist recovery strategies after an earthquake: A case study of Jiuzhai   Valley”. Tourism Management, 2019,75,307-317. (SCI)

[1] Fan,Chunmei,   Huaqiang Li, JianminJia. "Impacts of Wenchuan Earthquake on Consumer   Behavior in Real Estate Market" Management Review,2008, 2012, pp.   45-49.

[2] Jia,Jianmin,   Huaqiang Li, Chunmei Fan, LiaogangHao, Shunhong Wang, Xie. "Comparative   Analysis of Risk Perceptions of People in Severely and Slightly Affected   Areas" Management Review,2008, 2012, pp. 4-8, 29.

[3] Li,   Huaqiang, Shunhong Wang, JianminJia, Chunmei Fan, “Needs and Satisfaction of   Residents in Dujiangyan Affected by Wenchuan Earthquake” Journal of Huazhong   University of Science and Technology,2008226),pp.49-53.

[4] Li,   Huaqiang, Chunmei Fan, JianminJia, LiaogangHao, Shunhong Wang. "Risk   Perceptions and Emergency Management in Disastrous Events" Management   World, 2009,6, pp. 52-60.

[5] Li,   Huaqiang, Shunhong Wang, JiaminJia, Chunmei Fan. "Public’s fear   psychology and emergency management in sudden disasters" Huadong   Economics Management, 2011,25(9),pp.36-40.

[6] Fan,   Chunmei, JianminJia, Huaqiang Li. "Public’s risk pereceptions and coping   behavior in food safety" Management Review, 2012,24(1)pp.163-168,176.

[7] Fan,   Chunmei, JianminJia, Huaqiang Li. "Impacts of Perceived risk on consumer   confidence in disastrous events——The case of 5.12 Wenchuanearthquake",Chinese   ,Journal of Management, 20129(6),   pp.900-907.

[8] Fan,   Chunmei, Huaqiang Li, JianminJia,. "Public’s risk pereceptions and   dynamics changes in food safety incidents" Journal of Industrial   Engineering and Engineering Management, 2013,27(2)pp.17-22.

[9] Fan,   Chunmei, Huaqiang Li, JianminJia, LiaogangHao. “ The relationships among   waiting time, perceived economic loss and service satisfaction: a study of   taxi drivers’ waiting for gas” Management Review, 2014,26(11),pp.99-105.

[10] Fan,   Chunmei, Huaqiang Li, JianminJia. “Research on passengers’ experience and   willingness to take high-speed trainthe experience management perspective”   Management Review, 2016,28(10),pp.133-140.

[11] Huaqiang   Li, Yixuan Han, Chunmei Fan. “How to Cope with Haze Crisisthe   Perspective from Classification of Higher and Lower Order Coping Behavior”   Chinese Public Administration, 2017,6,pp.121-126.

[12] Huaqiang   Li, Xue Zhou, Qin Wan, Chunmei Fan. “The Formation Mechanism of User Coping   Behavior in User Privacy Leakage Incidents — A Grounded Research Based on   PADM Theory” Journal of Intelligence, 2018,37(07),pp.113-120.

[13] HuaqiangLi,Le   Gong, ChunmeiFan.”The Formation Mechanism of the Public's Coping Behavior in   Drug Safety Events”Journal of Public Management, 2019,16(03),pp.97-107

[14] Fan   Chunmei, Ye Dengnan, Li Huaqiang. The Formation Mechanism of Consumers'   Coping Behavior in Product Harm Crisis — A Grounded Research Based on PADM   Theory, 2019,31(08),pp.230-239.

[15] Fan   Chunmei, Gong Le, Li, Huaqiang. An agent-based model approach for assessing   tourist recovery strategies after an earthquake: A case study of Jiuzhai   Valley.   Tourism Management, 2019,75,pp.307-317. (SCI)

BOOKS OR CHAPER IN BOOKS 学术著作/合著章节

a) Basic or   Discovery Scholarship学术类

[1] 应急管理与灾后重建 : 5 ·   12 汶川特大地震若干问题研究,北京:科学出版社,2011年(十一五国家重点图书出版规划项目国家自然科学基金应急项目系列丛书),ISBN:978-7-03-029870-6(第一子课题组编写成员)

[1]Co-author. Emergency management and   reconstruction: several studies of 5 · 12 wenchuan earthquake. Beijing:   Science Press, 2011, ISBN:978-7-03-029870-6.

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] 地震灾害中的公众风险认知与政府应急管理研究,国家自然科学基金项目,项目编号:708410122008.7-2009.3,主研。

[2] 管理科学技术名词-市场营销分册,国家自然科学基金项目,项目编号:708400152009.1-2009.12,主研。

[3] 行为决策及其在管理中的应用,教育部长江学者和创新团队发展计划,项目编号:IRT08602009.1-2011.12

[4] 销售促进影响消费者购买决策和品牌权益的作用机制及边界条件,国家自然科学基金项目,项目编号:710020632011.1-2013.12,主研。

[5] 地震灾区旅游促销中的执照效应:理论与实证研究,四川省哲学社会科学研究十一五规划课题,项目编号:SC10B0122011.1-2013.7,主研。

[6] 消费者的食品风险感知与购买行为研究,中央高校基本科研业务费专项资金,项目编号:SWJTU12CX1162012.5-2013.12,主持。

[7] 不同激励方式下网内外种子顾客的口碑传播效果及其机理研究, 2013年度服务科学与创新四川省重点实验室资助项目,项目编号:KL13052014.4-2015,主持。

[8] 产品、激励与种子顾客的交互模式对口碑传播效果的影响和机理研究,国家自然科学基金青年项目,714021502015/01-2017/1219万元,主持。

[9] 基于动态演化视角的地震灾后景区游客恢复机理和赢回策略研究,教育部人文社会科学研究青年基金项目,18YJC6300282018/08-2020/088万,主持。

[10] 理县龙胆沟热矿泉水勘查社会稳定风险评估,企事业单位委托项目,2018H010793,   2019/6, 4万,主持。

[11] 2019年成都民营企业经营状况案例剖析,企事业单位委托项目,2019H010564,   2019.5-2019.8, 5.95万,主持。

[1] Research   on public’s risk perceptions and emergency management of government in   earthquake, National Foundation of Natural Science, No:   70841012,2008.7-2009.3,Principal Investigator, 70000RMB.

[2] Management   terms in sciences and technologies - marketing division, National Foundation   of Natural Science, No: 708400152009.1-2009.12, Principal   Investigator,100000RMB.

[3] Behavior   decision and its application in management, The program for Changjiang   Scholars and Innovative Research Team in University of Ministry of Education   of China, No: IRT08602009.1-2011.12,750000RMB.

[4] The   mechanism of action and boundary conditions of sales promotion influence   consumer purchase decision and brand equity, National Foundation of Natural   Science, No: 710020632011.1-2013.12Principal   Investigator,180000RMB.

[5] License   effect of tourism promotion in earthquake disaster area: theory and empirical   research, Philosophy and Social Science Research Project of Eleven Five-year   Plan of Sichuan Province. NoSC10B0122011.1-2013.7Principal   Investigator,10000RMB.

[6] Research   on consumers’ risk perceptions of the safety of food and purchase behavior,   the Fundamental Research Funds for the Central Universities, NoSWJTU12CX1162012.5-2013.12   50000RMB, Leader.

[7] Research   of mechanism and influence of interaction incentives and seed customers on   word-of-mouth, Provincial Key Laboratory “Service Science and Innovation”, NoKL13052014.4-2015Leader.

[8] Research   of mechanism and influence of interaction of products, incentives and seed   customers on word-of-mouth, National Foundation of Natural Science, No:   714021502015/01-2017/12190000RMBLeader.

[9] The   mechanism of tourist recovery and win-back strategies after the earthquake   disaster from a dynacmic evolutionary perspectiveMOE   (Ministry of Education in China) Project of Humanities and Social Sciences18YJC6300282018/08-2020/0880000RMBLeader.

[10] Risk   assessment of social stability in the exploration of hot mineral water in   Longronggou, Li County, Projects Commissioned by Enterprises and   Institutions,No: 2018H010793, 2019/6, RMB40000, Leader.

[11] Case   analysis of the operation status of private enterprises in Chengdu in 2019, Projects   Commissioned by Enterprises and Institutions,2019H010564, 2019.5-2019.8, RMB59500,   Leader.

OTHER RESEARCH AND SCHOLARLY ACTIVITIES 各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

l Relevant,   active editorships with academic journals or other business publications在学术期刊任编辑

[1] 《管理学报》审稿人   2013.12-至今

[1] Service   on editorships with Chinese Journal of Management, 2013.12-present

l Research   awards学术获奖

[1] 博士学位论文《重大风险情境下房地产消费者的购买决策和楼层选择学位研究》被评为西南交通大学2012年度优秀博士学位论文

[1] Doctorate   dissertation “Research on consumers’ purchase decision and floor choice in   real estate market in high risky situations” was rated as outstanding   doctorate dissertation 2012 in Southwest Jiaotong University.

l Conference   (with presentation) 受邀参会并作报告

[1] INFORMS   International Conference, Beijing,China, June 24-27, 2012.

[1] Annual   Conference of Journal of Marketing ScienceGuangzhouChineNov 11-122017

b) Teaching   &Learning Scholarship教学类

l Conference   on teaching and learning scholarship参加教学培训会议

[1] Intelligence   Marketing Symposium, Hongkong, Aug 20-24,   2013.

 

COURSES TAUGHT AT SWJTU 教授课程

 

硕士生课程:Consumer   Behavior Research/Analysis of Marketing Strategy

本科生课程:市场营销学/消费者行为学

 

PostgraduateConsumer   Behavior Research/Analysis of Marketing Strategy

UndergraduateMarketing   Management/Consumer Behavior