Academic Engagement | Publications | [1] Menghan Duan, Qi Zhang*, Yueyue Zhang, & Cheng Zhang (2025). When Emotions Don’t Match: Effects of Multimodal Emotional Misalignment in Virtual Streamers on Viewer Engagement. Information & Management, 104222. [2] Haifeng Xu, Yi Ding, Yu Ding, Qi Zhang*, Cheng Zhang (2025). Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention. Journal of Marketing.: 00222429251328293. [3] Qi Zhang, Yueyue Zhang, Menghan Duan, & Cheng Zhang (2023). Zhang, Q., Zhang, Y., Duan, M., & Zhang, C. (2023). Government data and firm innovation: Evidence from government procurement contracts. Frontiers of Engineering Management and Technology. (In Chinese) [4] Qi Zhang, Chee Wei Phang, & Cheng Zhang (2022). Does the Internet Help Government Reduce the Spread of the Pandemic? Multi-country Evidence from Online Human Behaviour. Government Information Quarterly, 39(4), 101749. [5] Qi Zhang, Chee Wei Phang, & Cheng Zhang* (2022). From the Side of Both Relationship Initiator and Responder: the Importance of Look and Geographical Distance in Online Dating. Information & Management 59(2).1-14. [6] Cheng Zhang, Qi Zhang, Furong Wang, Yuxin Chen & Xiongwen Lu (2020). Spatial diffusion of services: An empirical study based on Shanghai Disneyland. Journal of Management Sciences in China, 23(2), 3–16. (In Chinese) [7] Menghan Duan, Yueyue Zhang, Qi Zhang, & Cheng Zhang (2024). Does Synchronicity of Emotion Between Steamers and Viewers Influence Consumption? Evidence from Live Streaming of Virtual Idols. Proceedings of the 57th Hawaii International Conference on System Sciences, Hawaii, the United States. (conference paper) [8] Menghan Duan, Qi Zhang, Yueyue Zhang, & Cheng Zhang (2023). Emotional Synchrony and Viewers’ Consumption: Evidence from Live Streaming of Virtual Idols. International Conference on Information Systems (ICIS), Hyderabad, India. (conference paper) [9] Jingjing Li, Qi Zhang, Cheng Zhang, & Natasha Foutz (2021). Your Voice Matters! Impact of Speech Characteristics on Marketing Communication Effectiveness. Conference on Information Systems and Technology (CIST), California, the United States (Best Paper Nominee). (conference paper) [10] Ling Xue, Cheng Zhang, Xia Zhao, & Qi Zhang (2019). Discovering Challenges of AI-based Chatbot Deployment in A Hybrid Customer Support Setting: An Examination of Customer Experience and Human Representative Experience. Conference on Information Systems and Technology (CIST), Seattle, the United States (Best Paper Nominee). (conference paper) [11] Qi Zhang, Chee Wei Phang, & Cheng Zhang (2018). Beauty Sells: Identifying Physical Attractiveness Effect in an Online Dating Platform. International Conference on Information Resources Management (CONF-IRM), Ningbo, China. (conference paper) |
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Projects | [2] "Innovative Reform of Data Science Curriculum for Graduate Students in the Era of Foundation Models", Teaching Reform Project of Graduate Education (Major Program), Southwest Jiaotong University, 2025–2027, Principal Investigator. [3] "Value Co-creation Mechanism and Governance of Multi-stakeholders in the Data Factor Market under Network Externalities", National Social Science Fund of China, 2023–2026, Principal Investigator. [4] "Community Governance from the Perspective of Public Data Security: Data Boundaries, Scenario Mapping, and Security Responsibilities", Philosophy and Social Science Base Project of Chengdu, 2022–2023, Principal Investigator. [5] "Value Creation of Electronic Platforms Based on Core Information Assets", General Program, National Natural Science Fund of China, 2019–2022, Investigator. |
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