Information System
.
MIAO Miao

Hits: Date:2020-12-10 11:53

Curriculum Vitae(简历)

 

Miao Miao

 

CONTACT (联系方式)

四川省成都市二环路北一段111

西南交通大学经济管理学院

传真: +86 -28-87600543

信息系统系

邮箱:miaomiao@home.swjtu.edu.cn

邮编:610031

Southwest   Jiaotong University

School of Economics and Management

Department of Information System

E-mail:miaomiao@home.swjtu.edu.cn

Fax:+86 -28-87600543

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

A. 博士管理科学与工程专业,西南交通大学,2007

B. 硕士多媒体与虚拟现实专业,北京科技大学,2004

C. 学士计算机应用专业,北京科技大学,2002

A. Ph.D. Management   Sciences, Southwest Jiaotong University, 2007

B. M.S. Computer Science, University   of Science and Technology of Beijing, 2004

C. B.S. Computer Science,   University of Science and Technology of Beijing, 2002

EMPLOYMENT (工作经历)

A. 副教授,   西南交通大学经济管理学院, 9/2014   – 现在

B. 讲师,   西南交通大学经济管理学院, 7/2008   - 8/2014

C. 教师,   西南交通大学旅游学院, 6/2007   -7/2008

A. Associate Professor, Southwest Jiaotong   University, 9/2014 –Now

B. Lecturer, Southwest Jiaotong University,   7/2008 - 8/2014

C. Lecturer, Southwest Jiaotong University,   6/2007 -7/2008

RESEARCH INTEREST(研究兴趣)

电子商务、创业管理

E-commerce, Entrepreneurial Management

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] YushiJiang,MiaoMiao,TariqJalees,Syed   Imran Zaman. Analysis of the moral mechanism to purchase counterfeit luxury   goods: evidence from China [J]. Asia Pacific Journal of Marketing and Logistics,   2019, 31(3): 647-669. (SCI)

[2] 谢璐,苗苗.线上线下零售业态“新零售”逻辑与助力发展的政策建议[J].商业经济研究,2019(21):16-19.  

[3] 苗苗,朱曦,蒋玉石,宁迪.抚养比对保险密度及保险深度的影响研究——基于20002016年我国省级面板数据[J].西南交通大学学报(社会科学版),2019,20(1):96-106.

[3] Miao Miao, Xi Zhu,   Yushi Jiang, Di Ning. Research on the Impact of   Dependency Ratio on Insurance Density and Insurance Depth: Based on China's   2000-2016 Provincial Panel Data[J].Journal of Southwest Jiaotong   University(Social Sciences), 2019,20(1):96-106.

[4] Muhammad   Hasnain Abbas Naqvi, Yushi Jiang, Mishal Naqvi, Miao Miao. The Effect of   Culture Heritage Tourism on Tourist World of Mouth: The Case of Lok Versa   Festival, SustainabilitySSCI2018

[5] 李伟,何璠,蒋玉石,苗苗.微信营销中消费者偏好因素的实证研究[J]. 管理现代化,2018,(6

[5] Li   Wei, He Wei, Jiang Yushi, Miao Miao. An Empirical Study of Consumer   Preference Factors in WeChat Marketing[J]. Management Modernization, 2018,   (6)

[6] 帅青红,李成林,胡宏鑫,苗苗. 我国电子支付与经济增长的关系[A]. 西南财经大学《财经科学》,2018

[6]   Shuai Qinghong, Li Chenglin, Hu Hongxin, Miao Miao. The Relationship between   Electronic Payment and Economic Growth in China [A]. Southwestern University   of Finance and Economics, Finance and Economics, 2018

[7] Miao   Miao, Xi Zhu, Krishna Jayakar. Consumer Choice of Mobile Service Bundles: An   Application of the Technology Readiness Index. Association for Education in   Journalism and Mass Communication (AEJMC). 2017

[8] Miao   Miao, Krishna Jayakar. Mobile payments in Japan, South Korea and China:   Cross-border convergence or divergence of business models?[J],Telecommunications   Policy, 2016,40(2-3),182-196. (SSCI/SCI)

[9] Miao   Miao, Pei-Shan Hsieh, Qiuxia Yang. Effects of Persuasive Health Information   on Attitude Change and Health Behavioral Intentions in Mobile Social Media.   2016, AEJMC

[10] Miao   Miao, Linqing Zeng and Xiaobo Ming. The Effect of Mental Factors on People’s   Acceptance of Electronic Medical Record in China[J], International Journal of   Hybrid Information Technology. 2015.EI

[11] Miao   Miao, and Krishna Jayakar. Bounded Rationality and Consumer Choice: An   Evaluation of Consumer Choice of Mobile Bundles [J]. Chinese Journal of   Communication, 2014, 7(2):191-211. (SSCI)

[12] Miao   Miao, Lu Yang, Qinghong Shuai. Analysis of User Requirements and Service   Level of Internet Health Service [J]. Pakistan Journal of Statistics, 2014,   30(5):923-938. (SCI)

[13] Miao   Miao, Jinzhao Shi, Yanfeng Chen. The Research on Demands and Development   Strategy of Mobile Travel Service--an Empirical Study based on Chinese Scenic   spot [J]. International Journal of Multimedia and Ubiquitous Engineering,   2014, 9(7), 297-308 (EI)

[14] Miao   Miao, Fangping Xiong, and Jing Zhou. Game among Mobile Operators, Bank and   the Third-party Payment Services Provider in Mobile Payment Market [J].   International Journal of u- and e- Service, Science and Technology. 2014,   7(1):177-188. (EI)

[15] Miao   Miao, and Krishna Jayakar. Design Characteristics for Over-the-top   Applications for Mobile Healthcare Information: Findings form Theory and   Research [C]. Pacific Telecommunications Council (PTC'14), 2014

[16] 苗苗, 李军. 加快推进移动医疗服务创新[N]. 光明日报.   2013.12.22

[16]   Miao Miao, Li Jun. Accelerating the Innovation of Mobile Medical Services   [N]. Guangming Daily. 2013.12.22

[17] Miao   Miao, Krishna Jayakar. Bounded Rationality and Consumer Choice: An Evaluation   of Consumer Choice of Mobile Bundles. Media Management and Economics 2013,   AEJMC (A)

[18] Miao   Miao, and Krishna Jayakar. Competing Models for the Mobile Payment Ecosystem   in Japan, South Korea and China [C]. 41th Research Conference on   Communication, Information and Internet Policy (TPRC'2013)

[19] Chun   Liu, and Miao Miao. Prospects for Mobile Number Portability in China: Will it   succeed? [C] Proceedings of Pacific Telecommunications Council (PTC'13)

b) Teaching   & Learning Scholarship教学类

[1] 滕堑,虞华君,蒋玉石,苗苗. 高校教师激励结构模型及激励效果群体差异研究[J]. 西南交通大学学报(社会科学版), 2018,   19(5):41-51.

[1] Teng   Wei, Yan Huajun, Jiang Yushi, Miao Miao. Research on College Teachers'   Incentive Structure Model and Incentive Effect Group Difference[J]. Journal   of Southwest Jiaotong University (Social Science Edition), 2018, 19(5):   41-51.

[2] Pei-Shan   Hsieh, Miao Miao, Zhao Rui and Zhang Ya. Will MOOCs Interventions Optimize   Students’ Value Co-creation Behavior? Self-directed Learning Readiness as a   Moderator. International Communication Association (ICA), 2017

[3] Miao   Miao, Pei-Shan Hsieh, Qiuxia Yang. An Elaboration Likelihood Model   Perspective on Student Engagement. 2016, AEJMC

c) Applied   or Integration/Application Scholarship应用实践类

[1] 明星专题旅游传统旅游电子商务业发展新思路(入选中国管理案例共享中心案例库)

[2] 中国移动案例以调查包围农村(入选中国管理案例共享中心案例库)

[1] Star Theme Tourism — New approach for traditional   tourism e-commerce

[2] Get into Rural Areas by Investigation: A Case   Study of China Mobile

BOOKS OR CHAPER IN   BOOKS 学术著作/合著章节

a) Teaching   &Learning Scholarship教学类

[1] 苗苗,《互联网创业管理》,西南交通大学出版社,2017.9. ISBN: 9787564357832

[2] 苗苗,《网上支付与电子银行》(2),机械工业出版社,2015. ISBN:   9787111500247

[3] 苗苗,《电子支付与结算》,东北财经大学出版社,2011.9. ISBN: 9787565405419

[1] Miao   Miao, Internet Entrepreneurship Management, Southwest Jiaotong University   Press, 2017 .9. ISBN: 9787564357832

[2] Miao   Miao, Online Payment and Electronic Banking, China Machine Press, 2015. ISBN:   9787111500247

[3] Miao   Miao, The Electronic Payment and Settlement, Northeast university of finance   and economics press.2011. ISBN: 9787565405419

b) Applied   or Integration/Application Scholarship应用实践类

[1] 苗苗等.《老师和学生一起奋斗的大学生活》,西南交通大学出版社,2017ISBN:   9787564355371

[2] 苗苗等.《老师依然可以牵着你的手记第四届电子商务三创赛路上的我们》,电子工业出版社,2015.1ISBN:   9787121250804

[1] University   Life for Teachers and Students, Southwest Jiaotong University Press, 2017.   ISBN: 978756435371

[2] The Teacher Can   Still Hold Your Hand — In the Memory of National College Students in the   “Innovation, Creativity, Business Starting” competition of E-commerce,   Electronic Industry Press, 2015.1.ISBN: 9787121250804

FUNDED PROJECTS 受资助项目

a) Basic or   Discovery Scholarship学术类

[1] 基于层次分析法的我国移动支付产业发展模型研究.中央高校科研基金,2012~2014(主持)

[2] 移动互联网时代旅游产业价值链的重构. 教育部人文社科基金,   2011~2013(主持)

[3] 移动支付中的运营博弈对旅游市场的影响. 四川省教育厅社科基金,2011~2012(主持)

[4] 汶川地震灾后旅游业重建经验模式研究. 四川省教育厅社科基金,2012~2013(主持)

[5] 基于层次分析法的我国移动支付产业发展模型研究. 中央高校科研基金,2012~2013(主持)

[1] Research   on Operational Model of Mobile Payment in China based on Analytic Hierarchy   Process. Ministry of Education Central University Research Fund, 2012 — 2014   (granted by SWJTU12CX119).

[2] Reconstruction   of Tourism Industry Value Chain in Mobile Internet Era. National Social   Science Foundation of Ministry of Education, 2011 - 2012 (granted by 10XJC79000).

[3] Effects   of Game in Mobile Payment Operation on Tourism Market. National Social   Science Foundation of SiChuan, 2010 -   2012. (granted by LY10-27).

[4] Research   on Tourism Reconstruction Model after WenChuan Earthquake. National Social   Science Foundation of SiChuan. 2012 - 2014.

[5] The   model of mobile payment industry development in China Based on the analytic   hierarchy process. Research Fund of Central Universities. 2012-2013.

b) Teaching &Learning Scholarship教学类(包括各类精品课程)

[1] 客户关系管理,西南交通大学优质示范课程,西南交通大学教务处,20142015,主持。

[2] 客户关系管理,西南交通大学2013年双语教学研究基金,西南交通大学教务处,20132014,主持。

[3] 消费者行为学,西南交通大学2013年双语教学研究基金,西南交通大学教务处,20132014,主持。

[1] Customer   Relationship Management. High Quality Model Course, Southwest Jiaotong   University, 2014-2015, 10,000 RMB.

[2] Customer   Relationship Management. Bilingual Teaching Fund, Southwest Jiaotong   University, 2011.1-2011.11, 10,000 RMB.

[3] Consumer   Behavior. Bilingual Teaching Fund, Southwest Jiaotong University,   2011.1-2011.11, 10,000 RMB.

c) Applied   or Integration/Application Scholarship应用实践类

[1] 辽阳中央商务区规划,2018~2019(主持)

[2] 高铁乘车等候时间、乘车便利性和乘车满意度的关系研究,西南交通大学,2018~2019(主持)

[3] 《创业学》视频教学苍溪县优秀创业案例汇编,苍溪县政府,2018~2019(主持)

[4] 《创业学》创业动机选择视频课程合作,成都艾斯莱德网络科技有限公司,2018~2019(主持)

[5] 学生创业竞赛能力培养平台的构建与提升现状、问题与优化,西南交通大学重点教改项目,2018~2019(主持)

[6] 宣汉县电子商务规划(2016~2017),宣汉县商务局,2016(主持)

[7] 巴中市电子商务发展规划(2015~2016),巴中市商务局,2015(主持)

[8] 基于移动电子商务的吐鲁番特色农产品社会化营销示范. 新疆吐鲁番科技局,2014~2015(主持)

[9] 中铁智慧社区建设营销策划方案. 中铁智慧建设有限公司,2014~2015(主持)

[1] Liaoyang   Central Business District Planning, 2018-2019(host)

[2] Study on   the relationship between waiting time, ride convenience and ride satisfaction   of high-speed rail, Southwest Jiaotong University, 2018 - 2019(host)

[3] The   course video, Entrepreneurship —   Cangxi County Excellent Entrepreneurship Case Collection, Cangxi County   Government, 2018 – 2019 (host)

[4] Entrepreneurship — entrepreneurship   motivation choice video course cooperation, Chengdu Aisilaide Network   Technology Co., Ltd., 2018 - 2019(host)

[5] Construction   and Enhancement of the Training Platform for Students Entrepreneurship   Competition Competence-Status, Problems and Optimization, Key Education   Reform Project of Southwest Jiaotong University, 2018 – 2019 (Host)

[6] Xuanhan   County Electronic Commerce Planning (2016~2017), Xuanhan County Business   Bureau, 2016 (presided over)

[7] Development   Plan for Electronic Commerce in Bazhong City (2015~2016), Bazhong Business   Bureau, 2015 (presided over)

[8] Turpan   characteristic agricultural product socialization marketing demonstration   based on mobile electronic commerce. Xinjiang Turpan Science and Technology   Bureau, 2014-2015 (hosted)

[9] China Railway Smart Community Construction   Marketing Plan. China Railway Smart Construction Co., Ltd., 2014-2015   (hosted)

OTHER RESEARCH AND   SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

Ÿ Participation in recognized academic   societies and associations在学术组织/协会中任职或起到重要作用

[1] 四川省创新创业导师

[2] 成都市政府绩效考核特聘专家

[3] 全国电子商务专业指导委员会理事

[4] 全国万人创新创业导师

[1] Sichuan innovation and entrepreneurship   tutor

[2] Outstanding expert in performance   evaluation of the Chengdu Municipal Government

[3] The national e-commerce professional steering   committee member, 2014-present

[4] Excellent national innovation and   entrepreneurship tutor

Ÿ Conference (with presentation) 受邀参会并作报告

[1] Oral presentation: 2013, AEJMC,   USA/Washington DC

[2] Visiting scholar: USA/GMU on faculty   development grant – 2011

[3] Visiting Scholar: USA/PSU – 2012.8-2013.8

[4] Miao Miao, and Krishna Jayakar. Design   Characteristics for Over-the-top Applications for Mobile Healthcare   Information: Findings form Theory and Research [C]. Pacific   Telecommunications Council (PTC'14), 2014

b) Teaching &Learning Scholarship教学类

Ÿ Obtain honors and rewards related to   teaching and learning activities取得与教学相关的荣誉及奖励

[1] 全国高等教育国家级教学成果奖二等奖基于生态链+方法链的创新创业教育体系构建与实践,2018

[2] 中共西南交通大学委员会2016两学一做学习教育教书育人标兵称号,2016

[3] 全国高等学校创新创业教育精彩一课大赛二等奖,2016

[4] 西南交通大学,经济管理学院,最受毕业生喜爱老师,2015

[5] 唐立新优秀教师奖,2014

[6] 西南交通大学青年教师讲课比赛二等奖,2013

[7] 西南交通大学经管学院青年教师讲课比赛一等奖,2013

[8] 西南交通大学优秀实习队二等奖,2011

[9] 西南交通大学教师教学竞赛经济管理学院分赛二等奖,2011

[1] Second prize of National Education National   Teaching Achievement Award — Construction and Practice of Innovation and   Entrepreneurship Education System Based on “Ecological Chain + Method Chain”,   2018

[2] CPC Southwest Jiaotong University committee   2016 “studies on the theoretical and practical issues of party building”   study education “teaching and educating model” title, 2016

[3] Second prize in the national university   innovation and entrepreneurship education “wonderful lesson” competition,   2016

[4] The most popular teacher with graduates in   School of Economics and Management, Southwest Jiaotong University, 2015

[5] Tang Li-xin Award, an award for the best   teachers, 2014

[6] Second Prize, Southwest Jiaotong University   Teaching Competition, 2013 (bilingual class)

[7] First Prize, School of Economic and   Management Teaching Competition, 2013

[8] Second Prize, Good practice internship   team, Southwest Jiaotong University internship competition, 2011

[9] Second   Prize, Southwest Jiaotong University Teaching Competition in School of   Economics and Management, 2013 (bilingual class)

Ÿ Guide students in academic competitions and   win a prize在各类学科竞赛中指导学生并获奖

[1] 第八届全国大学生电子商务创新创意及创业挑战赛全国特等奖,2018

[2] 云闪付杯四川电子商务青年创新创业大赛一等奖,2018

[3] 首届高校创新创业创造教育精品成果展二等奖,2018

[4] 第九届全国大学生服务外包大赛全国二等奖,2018

[5] 四川省大学生创青春创新创业大赛金奖,2018

[6] 四川省大学生创青春创新创业大赛红色赛道专项赛金奖,2018

[7] 第八届四川省大学生电子商务创新创意及创业挑战赛一等奖,2018

[8] 第七届全国大学生电子商务创新创意及创业挑战赛全国一等奖,2017

[9] 第八届全国大学生服务外包大赛全国二等奖,2017

[10] 第十五届挑战杯全国大学生课外学术科技作品竞赛大赛四川省一等奖,2017

[11] 第三届全国大学生互联网+”创新创业大赛四川省金奖,优秀指导老师奖,2017

[12] 第七届四川省大学生电子商务创新创意及创业挑战赛第一名,2017

[13] 第六届全国大学生电子商务创新创意及创业挑战赛全国特等奖,2016

[14] 四川省大学生电子商务创新创意及创业挑战赛第一名,2016

[15] 第三届"创青春"四川青年创新创业大赛暨第七届高校毕业生创业大赛金奖(指导老师),2016

[16] 第二届中国互联网+”大学生创新创业大赛银奖(指导老师),2016

[17] 中国大学生服务外包创新创业大赛二等奖(指导老师),2016

[18] 四川省蜀木源杯第十届管理咨询精英挑战赛省三等奖(指导老师),2016

[19] 首届中国互联网+”大学生创新创业大赛银奖(指导教师),2015

[20] 首届中国互联网+”大学生创新创业大赛四川赛区金奖(指导教师),2015

[21] 教育部第五届全国大学生电子商务创新创意及创业挑战赛一等奖,最佳创业奖,优秀指导教师奖,2015

[22] 第二届中国科技城·绵阳科创杯创新创业大赛高校专赛一等奖(指导教师),2015

[23] 四川省第三届导航名师大学生创新创业指导课程教学大赛一等奖,2015

[24] 第八届中国成都国际软件设计与应用大赛金钥匙,优秀指导奖,2015

[25] 教育部第四届全国大学生电子商务创新创意及创业挑战赛特等奖,最佳指导教师奖,2014

[26] 第七届全国大学生网络商务创新应用大赛全国一等奖,优秀指导教师奖,2014

[27] 第四届全国大学生电子商务创新创意及创业挑战赛四川分赛特等奖,2014

[28] 教育部第三届全国大学生电子商务创新创意及创业挑战赛一等奖,最佳创意奖,优秀指导教师奖,2011

[1] National   special prize of the 8th National E-Commerce “Innovation, Creation,   Entrepreneurship” Challenge Competition for College Students, 2018.

[2] “Cloud   Flash Payment” Cup 2018 Sichuan E-Commerce Youth Innovation and   Entrepreneurship Competition First Prize, 2018.

[3] The   Second Prize of the First University Innovation and Entrepreneurship Creation   Education Excellence Exhibition, 2018.

[4] Second   prize in the ninth National University Student Service Outsourcing   Competition , 2018.

[5] Gold   Award for “Youth” Innovation and Entrepreneurship Competition for Sichuan University   Students, 2018.

[6] Sichuan   University Student “Youth”Innovation and Entrepreneurship Competition Red   Circuit Special Race Gold Award, 2018.

[7] First   prize in the 8th Sichuan l E-Commerce “Innovation, Creation,   Entrepreneurship” Challenge Competition for College Students, 2018.

[8] The   national first prize in the 7th National E-Commerce “Innovation, Creation,   Entrepreneurship” Challenge Competition for College Students, 2017.

[9] Second   prize in the eighth National University Student Service Outsourcing   Competition, 2017.

[10] First   prize in Sichuan province in the 15th "Challenge Cup" National   College Student Curricular Academic Science and Technology Works Competition,   2017.

[11] Sichuan   gold medal and outstanding advisor award in the third National College   Student "Internet accelerated speed" Innovation and   Entrepreneurship Competition, 2017.

[12] First   prize in the 7th Sichuan E-Commerce “Innovation, Creation, Entrepreneurship”   Challenge Competition for College Students, 2017.

[13] The   sixth national E-Commerce “Innovation,   Creation, Entrepreneurship” Challenge Competition for College Students, 2016.

[14] The   first prize in the Sichuan E-Commerce “Innovation, Creation,   Entrepreneurship” Challenge Competition for College Students, 2016.

[15] Gold   award (instructor) in the third “Youth”Sichuan Youth Innovation and   Entrepreneurship Competition and the seventh College Graduate   Entrepreneurship Competition, 2016.

[16] Silver   award of the second China “Internet accelerated speed”College Students   Innovation and Entrepreneurship Competition (instructor), 2016.

[17] Second   prize of Chinese National University Student Service Outsourcing Competition   (instructor), 2016.

[18] Provincial   third prize (instructor) in the 10th Management Consulting Elite Challenge   Competition of “Sichuan Shumuyuan Cup”, 2016.

[19] Silver   prize of the first National College Student "Internet accelerated   speed" Innovation and Entrepreneurship Competition (instructor), 2015.

[20] The   first National College Student "Internet accelerated speed"   Innovation and Entrepreneurship Competition in Sichuan zone gold medal   (instructor), 2015.

[21] First   prize of the fifth National E-Commerce “Innovation, Creation,   Entrepreneurship” Challenge Competition for College Students held by the   ministry of education, "best entrepreneurship award", excellent   instructor award, 2015.

[22] First   prize in the second China Science and Technology City • Mianyang “Science and   Innovation Cup” Innovation and Entrepreneurship Competition College Special   Competition (instructor), 2015.

[23] First   prize in the third Sichuan University Student Innovation and Entrepreneurship   Guidance Course Teaching Competition of Top Navigation Teacher, 2015.

[24] The 8th   China Chengdu International Software Design and Application Competition   “Golden Key”, excellent guidance award, 2015.

[25] The   fourth National E-Commerce “Innovation, Creation, Entrepreneurship” Challenge   Competition for College Students of the ministry of education, best   instructor award, 2014.

[26] National   first prize of the 7th national college student network business innovation   and application competition, excellent instructor award, 2014.

[27] The   fourth National E-commerce “Innovation, Creation, Entrepreneurship” Challenge   Competition for College Students, Sichuan sub-competition special prize.2014.

[28] The   first prize of the third National E-commerce “Innovation, Creation,   Entrepreneurship” Challenge Competition for College Students held by the   ministry of education, the best creativity award and the excellent instructor   award, 2011.

Ÿ Supervise students in thesis writing and   get awarded above the university level指导学生毕业论文获得校级以上奖励

[1] 西南交通大学优秀毕业论文指导教师,2011

[1] Excellent   thesis guidance teacher, Southwest Jiaotong University,2012

Ÿ Others 其它(请注明类别/时间/地点/事项/参与者等信息)

[1] 20151月,本人作为【迎接第十四次党代会——先锋谱】人物在西南交通大学新闻网专题报道。http://news.swjtu.edu.cn/ShowNews-9695-0-1.shtml

[1] Featured   report in Southwest Jiaotong University for “Pioneers for 14th Congress of   Party Representatives”, 2015

c) Applied   or Integration/Application Scholarship应用实践类

Ÿ Others 其它(请注明类别/时间/地点/事项/参与者等信息)

[1] Service   to the Telecom lab in Economic and Management School Spring2012-present

[1] Service to the   Public Service to E-commerce department party branch as publicity   commissarySpring 2013-present

COURSES TAUGHT AT   SWJTU 教授课程

硕士生课程:客户关系管理,消费者行为学

本科生课程:电子商务入门,网络营销,旅游管理

PostgraduateCustomer   Relationship ManagementCustomer   Behavior

Undergraduate:   Introduction to Electronic CommerceNetwork MarketingTourism   Management

 

n