Innovation Entrepreneurship and Management
.
ZHENG Hongming

Hits: Date:2020-12-10 11:13

Curriculum Vitae(简历)

 

Zheng Hongming

 

CONTACT   (联系方式)

四川省成都市二环路北一段111

西南交通大学经济管理学院

传真: +86 -28-87600543

创新创业与管理学系

邮箱:zhenghongming@home.swjtu.edu.cn

邮编:610031

Southwest Jiaotong University

School   of Economics and Management

Fax:+86   -28-87600543

Department   of Innovation, Entrepreneurship and Management

E-mail:zhenghongming@home.swjtu.edu.cn

No.111,   North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

A. 博士管理心理学,中国科学院心理研究所, 2010

B. 硕士心理学, 首都师范大学, 2006

C. 学士经济学, 厦门大学,1999

A. Ph.D. Managerial Psychology, Institute of   Psychology, Chinese Academy of Sciences, 2010

B. M.S. Psychology, Capital Normal University,   2006

C. B.S. Economics, Xiamen University, 1999

EMPLOYMENT (工作经历)

A. 讲师, 西南交通大学经济管理学院,   10/2010 – 至今

B. 培训经理,美的集团,7/1999-10/2000

A. Assistant   Professor of Management. School of Economics and Management, Southwest   Jiaotong University, 10/2010- Present.

B. Training   Manager, Midea Group, 7/1999-10/2010.

RESEARCH INTEREST(研究兴趣)

组织行为、市场营销、神经营销学、神经经济学

Organizational behavior, Marketing,   Neuromarketing, Neuroeconomics

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Basic or Discovery Scholarship学术类

[1] Wang,   X. T., Rao, L. L., & Zheng, H. Neural substrates of framing effects in   social contexts: A meta-analytical approach. Social neuroscience, 2016, 1-12.

[2] Zheng   HM, Zhu LQ. Neural mechanism of proposer’s decision-making in the ultimatum   and dictator games. Neural Regeneration   Research, 2013, 8(4):357-362.

[3] Zheng,   H., Wang, X.T., Zhu, L. Framing effects: Behavioral dynamics and neural   basis. Neuropsychologia, 2010, 48 (11), 3198-3204.

b) Teaching &Learning Scholarship教学类

[1] 郑宏明,成都经典视线广告传媒有限公司的分公司经理素质测评,收录中国管理案例共享中心,2011.

[1] Zheng   Hongming. “The personnel assessment of Managers for Chengdu Vision   Advertising Company”, included in China Management Case-Sharing Center, 2011.

BOOKS OR CHAPER IN BOOKS 学术著作/合著章节

a) Basic or Discovery Scholarship学术类

[1] Wang, X.T.,   Zheng, H & Rao, L. Framing effects: Behavioral dynamics and neural basis.   In M. Reuter & C. Montag   (Eds.) Neuroeconomics. Springer, Berlin Heidelberg, 2014.

FUNDED PROJECTS 受资助项目

a) Basic or   Discovery Scholarship学术类

[1] “发展型人力资源管理的内涵、结构及其对员工敬业度的多路径影响机理研究,国家自然基金面上项目,2016.01-2019.12,项目编号:71572157,参与人.

[2] “Flow的心理生理学机制及其与身份认同的关系,国家自然基金青年项目,2019.01-2022.12,项目编号:71801180,参与人。

[3] “生态理性的认知神经基础:基于群体规模、亲缘关系与风险决策的关系的考察,教育部人文社科一般项目青年基金,2012.01-2014.12,项目编号:12YJC630317,主持

[4] “生态情境下框架效应的眼动研究,中央高校基本科研业务费专项资金,2011.1-2012.12,项目编号:SWJTU11BR19,主持

[1] “The concept and structure of developmental   human resources management and its effect on employee’s

Loyalty”, National Natural Science Foundation of   China, 2016.01-2019.12, Reference No. 71572157,

Participant.

[2] “The psychological and physiological mechanism   of Flow and the relationship with identity recognition”

National Natural Science Foundation of China,   2019.01-2022.12, Reference No. 71801180, Participant.

[3] “Neural basis of ecological basis”, Research   Fund from Ministry of Education, China, 2012.1-2014.12, Reference No.   12YJC630317, Principal Investigator, RMB70,000.

[4] “Eye movement   research of framing effects under ecological context” , Research Fund for the   Central Universities, 2011.1-2012.12, Reference No. SWJTU11BR19, Principal   Investigator, RMB30,000.

OTHER RESEARCH AND SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Basic or Discovery Scholarship学术类

Ÿ Participation in recognized academic   societies and associations在学术组织/协会中任职或起到重要作用

[1]担任四川省认知科学协会理事 2013.5至今

[1]   Council Member of The Sichuan Cognitive Science Association, 2013.5-present

Ÿ Research awards学术获奖

[1] “提议者在经济博弈中决策的神经机制”,2010年获得全国心理学大会学术论文三等奖.

[1]   “Neural basis of Proposer’s decision making in economic games”, third prize   of research paper in National Psychology Annual Conference, Jinan, China in   2010.

Ÿ Conference (with presentation) 受邀参会并作报告

[1]   “Neural basis of Proposer’s decision making in economic games”, 全国心理学大会, 山东师范大学, 201010.

[1]   " Neural basis of Proposer’s decision making in economic games ".   The National Annual Conference of Psychology, October 2010, Shandong Normal   University, Jinan, China.

b) Applied   or Integration/Application Scholarship应用实践类

Ÿ Consulting activities that are material in   terms of time and substance提供咨询服务

[1]为成都经典视线广告公司提供了10小时的咨询服务, 2011.5

[1] Consulting 10 hours   for Chengdu Vision Adervertising Company, 2011.5

Ÿ Documented continuing professional   education experiences有明确记录的继续职业教学活动,如参加案例研讨会/学科相关会议

[1]在北京大学光华管理学院参加工商管理学科建设研讨会,20125

[1]   Attending Business Major development Seminar in Beijing University, May 2012.

Ÿ Publications in Practitioner journals and   Newspapers在业界期刊/报纸上有发表

[1] 郑宏明, 我们的培训面临五大难点, 经理人, 2000年第6.

[1] Zheng Hongming, Five difficult points   for our personnel training, Managers, 2000(6).

COURSES TAUGHT AT SWJTU 教授课程

博士生课程:系统建模与优化

硕士生课程:运筹学

MBA课程:公司理财

EMBA课程:公司理财管理

本科生课程:管理学原理

PhDSystem Modeling and Optimization

PostgraduateOperations   Research

MBACorporate   Finance

EMBACorporate   Finance Management

UndergraduatePrinciples   of Management

 

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