Innovation Entrepreneurship and Management
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TIAN Bin

Hits: Date:2020-12-10 11:09

Curriculum Vitae(简历)

 

Tian Bin

 

CONTACT (联系方式)

四川省成都市二环路北一段111

西南交通大学经济管理学院

传真: +86 -28-87600543

创新创业与管理学系

邮箱:btian888888@home.swjtu.edu.cn

邮编:610031

Southwest Jiaotong University

School of Economics and Management

Fax:+86 -28-87600543

Department of Innovation, Entrepreneurship and Management

E-mail:btian888888@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION (教育背景)

A. 博士管理科学与工程(决策科学),西南交通大学,在读

B. 硕士科学技术哲学(科学技术管理),西安建筑科技大学,1999

C. 学士建筑工程(工业与民用建筑), 西安建筑科技大学,1996

A. Ph.D. Management science   and Engineering(Decision Science), Southwest Jiao Tong University, On Reading  

B. B. M.S. Philosophy of   science and technology (Science and technology management), Xi'an University   Of Architecture And Technology, 1999

C. B.S. Architectural   Engineering (Industrial and civil buildings), Xi'an University Of   Architecture And Technology, 1996

EMPLOYMENT (工作经历)

A. 讲师,   西南交通大学经济管理学院, 8/2003   –至今

B. 助教,   西南交通大学经济管理学院, 4/1999–7/2003

A. Assistant Professor, Southwest Jiaotong   University, 8/2003– Now

B. Teaching assistant, Southwest Jiaotong   University, 4/1999 – 7/2003

RESEARCH INTEREST(研究兴趣)

怀旧广告、怀旧营销、老龄化、大数据、大趋势、定向广告、口碑营销、决策科学、雇佣关系、传统文化与管理应用、顶层战略、领导艺术

Nostalgia   Advertising, Nostalgia Marketing, Aging, Big data, big trend ,targeted   advertising, word of mouth marketing,   decision science, employment   relationship, the traditional culture and management applications, top-level   strategy, leadership art

PUBLCATIONSPAPERS & CASES)发表,包括文章和案例

a) Teaching &Learning Scholarship教学类

[1] 汤理.田斌.蒋玉石.网飚数码科技的服务营销策略.中国管理案例共享心.2010.10

[2] 汤理.罗文军.田斌.杭州磊和数码公司的市场补缺营销策略.中国管理案例共享中心,2011.2

[3] 田斌,他们为什么集体离职.中国管理案例共享中心,2015.3

[1] Tang Li,   Tian Bin, Jiang Yushi, “Service Marketing Strategy of Wangbiao Digital   Technology Co., Ltd.”, China Management Case-sharing Center, 2010, 10

[2] Tang Li, Luo Wenjun, Tian Bin, “Niche   Marketing Strategy of Hangzhou Leihe Digital Technology Co., Ltd.”, China   Management Case-sharing Center, 2011, 2

[3] Tian   Bin, “Why did they leave together.”, China Management Case-sharing Center,   2015, 3

BOOKS OR CHAPER IN BOOKS 学术著作/合著章节

a) Teaching   &Learning Scholarship教学类

[1] 汤理.罗文军.田斌.市场营销案例[M].成都:西南交通大学出版社,2010.
  [2]
田斌.管理心理学[M].成都:西南交通大学出版社,2012.7
  [3]
田斌.公共关系理论[M].成都:西南交通大学出版社,2012.8
  [4]
田斌.人力资源管理精要[M].成都:西南交通大学出版社,2014.5

[1] Tang Li,   Luo Wenjun, Tian Bin, Marketing Case.   Southwest Jiao Tong University Press, 2010. ISBN: 9787564309275

[2] Tian   Bin, Management Psychology.   Southwest Jiao Tong University Press, 2012. ISBN: 9787564318017

[3] Tian   Bin, The Theory of Public Relations.   Southwest Jiao Tong University Press, 2012. ISBN: 9787564319151

[4] Tian   Bin, Human Resources Management   Essentials. Southwest Jiao Tong University Press, 2014. ISBN:   9787564330675

FUNDED PROJECTS 受资助项目

a) Teaching &Learning Scholarship教学类(包括各类精品课程)

[1] 跨学科经管类课程培养模式研究,西南交通大学教改项目,2018.8-2019.7,主持

[1] “Research On the Training Mode of   Interdisciplinary Economics and Management Courses”, Supported by Educational   Reform Project of Southwest Jiaotong University, 2018.8-2019.7, Principal   Investigator, 10,000 RMB.

[2] 公共关系理论与实务精品课程,西南交通大学网络教育学院,2018.1-2018.12,主持

[2]“The Principle of Public Relations   Excellent Course”, Supported by Network Education School of Southwest   Jiaotong University, 2018.1-2018.12, Principal Investigator, 24,000 RMB.

[3] 组织行为学精品课程,西南交通大学网络教育学院,2017.1-2017.12,主持

[3] “Organizational Behavior Excellent Course”, Supported by Network   Education School of Southwest Jiaotong University, 2017.1-2017.12, Principal   Investigator, 24,000 RMB.

[4] 绩效考核与激励制度设计精品课程,西南交通大学网络教育学院,2016.1-2016.12,主持

[4] “Performance Management Excellent Course”, Supported by Network   Education School of Southwest Jiaotong University, 2016.1-2016.12, Principal   Investigator, 24,000 RMB.

[5] 薪酬管理与薪酬制度设计精品课程,西南交通大学网络教育学院,2016.1-2016.12,主持

[5] “Compensation Management Excellent Course”, Supported by Network   Education School of Southwest Jiaotong University, 2016.1-2016.12, Principal   Investigator, 30,000 RMB.

[6]人力资源管理精品课程,西南交通大学网络教育学院,2011.6-2012.5,主持

[6]   “Human Resource Management Excellent Course”, Supported by Network Education   School of Southwest Jiaotong University, 2011.6-2012.5, Principal   Investigator, 24,000 RMB.

WORKING PAPER 工作论文

a) Basic or   Discovery Scholarship学术类

[1] 怀旧广告研究综述,西南交通大学,2018.

[1]   “Review of Research on Nostalgic Advertising”, Southwest Jiaotong   University,2018

[2] 互联网+农产品电商平台营销创新,西南交通大学,2018.

[2]   “Internet+Agricultural Products E-commerce Platform Marketing Innovation”,   Southwest Jiaotong University,2018

[3] 定向广告研究综述,西南交通大学,2015.

[3]   “Review of Research on Targeted Advertising”, Southwest Jiaotong   University,2015

b) Teaching   &Learning Scholarship教学类

[1] 跨学科经管类课程培养模式,西南交通大学,2018.

[2] 跨学科经管类课程学习情况调查,西南交通大学,2018

[3] 慕课教学的反思与未来展望,西南交通大学,2015.

[4] 翻转课堂的认知与教学应用,西南交通大学,2015.

[1] “Interdisciplinary   Training Mode of Economics and Management Courses”, Southwest Jiaotong   University, 2018.

[2] “An   Investigation On The Learning Situation of Interdisciplinary Economics and   Management Courses”, Southwest Jiaotong University, 2018.

[3] “The   Future and Teaching Reflection of MOOC”, Southwest Jiaotong University, 2015.  

[4] “The   Cognition and Teaching Application of Flipped Classroom”, Southwest Jiaotong   University, 2015.

c) Applied   or Integration/Application Scholarship应用实践类

[1] 互联网+农产品电商平台营销创新案例研究,西南交通大学,2018.

[1] “Case Study on Marketing Innovation of   "Internet + agricultural products" E-commerce Platform”, Southwest   Jiaotong University, 2018

[2]精准营销在微信产品推送中的应用研究,西南交通大学,2015.

[2]   “Applied Research of Precision Marketing   in WeChat Products Push”, Southwest Jiaotong University, 2015

OTHER RESEARCH AND   SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

Ÿ Conference (with presentation) 受邀参会并作报告

[1]   第六届中国管理案例学术年会”(2015), 获邀做15分钟主题报告,中国西安工业大学, 20154.

[1]   "The 6th Academic Annual   Conference on Management Case Studies”, Be Invited to   Give 15 Minutes of The Theme Report, April 2015, Xi'an Technological   University, China.

b) Teaching   &Learning Scholarship教学类

Ÿ Obtain honors and rewards related to   teaching and learning activities取得与教学相关的荣誉及奖励

[1] 荣获2010首届西南交通大学优秀实习三等奖

[1] Third   Prize of the 1st Best Practice for Students of Southwest Jiaotong   University, 2010

c) Applied   or Integration/Application Scholarship应用实践类

Ÿ Consulting activities that are material in   terms of time and substance提供咨询服务

[1] 重庆汉森木业有限公司提供了300小时的咨询服务,2006.7-2010.

[1] Consulting 300 hours for Chongqing Hisun   Wood Industry Co., Ltd., 2006.7-2010.7

Ÿ Development and presentation of executive   education programs为职业、行业、产业相关培训项目设计开发方案、做相关报告

[1] 为成都新象建材有限公司设计营销培训方案,做了为时4小时的报告,2007.5.30

[1] Develop Marketing Training Plans for   Chengdu Newel Building Materials Co., Ltd and make 4-hour presentation,   2007.5.30

Ÿ Participation in professional events that   focus on the practice of business, management and related issues参加与商业管理相关的职业活动,如参加IBM/Microsoft的从业大会

[1] 参加成都贝升通达建材有限公司发展战略规划大会,2015.8.1-8.3

[1] Attending   The Development Strategy Planning Conference Offered by Chengdu Beisheng Building Materials Co., Ltd.   2015.8.1-8.3.

Ÿ Others 其它(请注明类别/时间/地点/事项/参与者等信息)

[1]成都贝升通达建材有限公司顾问,2010-

[1]   Consultant of Chengdu Beisheng   Building Materials Co., Ltd. 2010-present.

[2]四川创智投资咨询有限公司咨询专家2012-

[2] Consultancy   Expert of Sichuan Chuangzhi Cci Capital Ltd. 2012-present.

COURSES TAUGHT AT SWJTU 教授课程

硕士生课程:商业伦理与会计职业道德

本科生课程:组织行为学、人力资源管理、管理心理学

PostgraduateBusiness   Ethics and Accounting Professional Morality

UndergraduateOrganizational Behavior, Human Resource   Management, Management Psychology

 

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