CONTACT (联系方式)

四川省成都市二环路北一段111号

西南交通大学经济管理学院

传真: +86 -28-87600543

工程与运营管理系

邮箱:wgeng@swjtu.edu.cn

邮编：610031

Southwest Jiaotong University

School of Economics and Management

Fax:+86 -28-87600543

Department of Engineering and Operation Management

E-mail:wgeng@swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION （教育背景）

A. 博士管理科学与工程，清华大学，2010

B. 学士数学与应用数学，清华大学，2004

A. Ph.D. Management Science   and Engineering, Tsinghua University, 2010

B. B.S. Mathematics, Tsinghua University, 2004

EMPLOYMENT （工作经历）

A. 副教授, 西南交通大学经济管理学院, 8/2012   – 至今

B. 讲师, 西南交通大学经济管理学院, 7/2010   - 7/2012

A. Associate   Professor, School of Economics and Management, Southwest Jiaotong University,   8/2012 to present

B. Assistant   Professor, Southwest Jiaotong University, 7/2010 to 7/2012

RESEARCH INTEREST（研究兴趣）

物流与供应链管理，行为运作管理，大数据

Logistics and supply chain management, behavioral   operations management, big data

PUBLCATIONS（PAPERS & CASES）发表，包括文章和案例

a) Basic or   Discovery Scholarship学术类

[1] Geng, Wei., Chen, Z. G. 2019. Optimal   Pricing of Virtual Goods with Conspicuous Features in a Freemium Model.   International Journal Of Electronic Commerce. 23(3): 427-449. (SCI)

[2] 陈小艳,耿维. 免费增值商业模式中的最优定价与产品设计优化[J].工业工程与管理: 2019.

[3] 曹炜威,冯项楠,李宜威,耿维,贾建民. 基于客票数据的城际铁路出行方式选择行为研究[J].系统工程理论与实践: 2019.

[4] Geng,   W., G. Yang. 2017. Partial Correlation between Spatial and Temporal   Regularities of Human Mobility. Scientific Reports. 7.

[5] Zhao,   X., W. Geng. 2015. A Note on Prospect Theory and the Newsvendor Problem.   Journal of the Operations Research Society of China. 3(1): 89-94.

[6] Gao, D.,   X. Zhao, W. Geng. 2014. A Delay-In-Payment Contract for Pareto Improvement of   a Supply Chain with Stochastic Demand. Omega. 49: 60-68.

[7] Geng,   W., X. Ding. 2014. Newsvendor's Response to Demand History. Lecture Notes in   Computer Science. 8528: 449-457.

[8] Geng,   W., J. Liu, X. Zhao. 2012. Error Analysis of an Approximate Optimal Policy   for an Inventory System with Stochastic and Continuous Demands. Asia-Pacific   Journal of Operational Research. 29(6): 1-22.

[9] Geng,   W., M. Qiu, X. Zhao. 2010. An Inventory System with Single Distributor and   Multiple Retailers: Operating Scenarios and Performance Comparison.   International Journal of Production Economics. 128(1): 434-444.

b) Applied   or Integration/Application Scholarship应用实践类

[1] 张永哲, 耿维. 2013.   NHG公司的ERP项目实施. 中国管理案例共享中心. 案例编号:   OM-0133.

[1] Zhang,   Y., W. Geng. 2013. ERP Project Implementation of NHG. China Management   Case-Sharing Center. OM-0133.

FUNDED PROJECTS 受资助项目

a) Basic or Discovery Scholarship学术类

[1] “面向社会网络的免费增值模式下产品设计与定价研究”，国家自然科学基金（面上项目），2016.1-2019.12，项目编号：71572155，主持。

[2] “大数据环境下的顾客洞察与市场营销策略研究”，国家自然科学基金（重大项目），2015.1-2019.12，项目编号：71490722，主研（主持人：贾建民）

[3] “价格波动环境中库存管理行为偏差的规律、成因与对策”，国家自然科学基金（青年基金），2013.1-2015.12，项目编号：71201134，主持。

[4] “再制造产品供应链的销售渠道选择与广告策略研究”，国家自然科学基金（青年基金），2012.1-2014.12，项目编号：71101120，主研（主持人：聂佳佳）。

[1] “Research on Designing and Pricing for   Freemium Product with Social Network Effect”, National Natural Science   Foundation of China, 2016.1-2019.12, Reference No. 71572155, Principal   Investigator.

[2] “Research on Customer Insights and   Marketing Strategy in Big Data Environment”. National Natural Science   Foundation of China, 2015.1-2019.12，Reference No. 71490722, Investigator   (Principal Investigator: Jia Jianmin).

[3] “Behavioral Bias of Inventory Management   with Price Fluctuation: Phenomenon, Explanation, and Countermeasure”.   National Natural Science Foundation of China, 2013.1-2015.12，Reference   No. 71201134. Principal Investigator.

[4] “Research on Sales Channel Choice and   Advertisement Policy in a Re-manufacturing Supply Chain”. National Natural   Science Foundation of China, 2012.1-2014.12，Reference No. 71101120, Investigator   (Principal Investigator: Nie Jiajia).

WORKING PAPER 工作论文

a) Basic or   Discovery Scholarship学术类

[1] Bridge Travel Behavior and Purchase   Behavior from Smart Card Data: A Random-Coefficients Approach

[2] Integrating dual-channel closed-loop supply   chain: forward, reverse or neither?

[3] Leveraging Network Externality: Conditions   for Different Outcomes and Competition Equilibrium.

[4] Optimal Pricing for Virtual Goods with   Conspicuous Features in a Freemium Model.

[5] Optimal Sequential Offering in a Freemium   Model.

OTHER RESEARCH AND SCHOLARLY ACTIVITIES 各类其它学术、教学和应用实践类成果

a) Basic or   Discovery Scholarship学术类

l Participation   in recognized academic societies and associations在学术组织/协会中任职或起到重要作用

[1] 担任中国运筹学会随机服务与运作管理分会理事，2012年至今。

[1] Council   Member, Community of Stochastic Service and Operations Management, Operations   Research Society of China, 2012-present.

[2] 担任中国运筹学会行为运筹分会理事，2016年至今。

[2] Council Member, Community of Behavioral   Operations Research, Operations Research Society of China, 2016-present.

b) Applied   or Integration/Application Scholarship应用实践类

l Consulting   activities that are material in terms of time and substance提供咨询服务

[1] 中国铁路成都铁路局集团,   2015-present。

[1] China Railway Chengdu Group Co. Ltd, 2015-present.

COURSES TAUGHT   AT SWJTU 教授课程

博士生课程：决策与优化研究前沿，物流与供应链管理研究前沿

硕士生课程：运筹学，高级运筹学，物流系统建模与优化

本科生课程：管理学原理，运筹学，

PhD：Lectures on Decision and Optimization,   Lectures on Logistics and Supply Chain Management

Postgraduate：Operations Research, Advanced Operations   Research, Modeling and Optimization on Logistics System

Undergraduate：Principles   of Management, Operations Rsearch