CONTACT (联系方式)

四川省成都市二环路北一段111号

西南交通大学经济管理学院

传真: +86 -28-87600543

会计学系

邮箱:taoying@home.swjtu.edu.cn

邮编：610031

Southwest Jiaotong University

School of Economics and Management

Fax:+86 -28-87600543

Department of Accounting

E-mail:taoying@home.swjtu.edu.cn

No.111, North Erhuan Road, Chengdu, China 610031

EDUCATION （教育背景）

A. 博士管理学，西南交通大学大学, 2014

B. 硕士企业管理，西南财经大学, 1995

C. 学士经济学，西南财经大学，1987

A. Ph.D. Management, Southwest Jiaotong University 2014

B. M.S. Enterprise   Management,   Southwestern University of Finance and Economics 1995

C. B.S. Economics, Southwestern   University of Finance and Economics 1987

EMPLOYMENT （工作经历）

A. 副教授, 西南交通大学经济管理学院, 7/2001   - 现在

B. 讲师, 西南交通大学经济管理学院,12/1995   -7/2001

C. 讲师, 重庆工业管理学院经管系, 7/1988   - 12/1995

D. 助教, 重庆工业管理学院经管系, 7/1987   -7/1988

A. Associate   Professor , School of Economics and Management, Southwest Jiaotong   University, from 7/2001 to present

B. Teaching   assistant, Southwest Jiaotong University, 12/1995 -7/2001

C. Teaching   assistant,Department of Economics and Manangement,Chongqing   Industry Management School, 7/1988 - 12/1995

D. Teaching   assistant, Chongqing   Industry Management School, 7/1987 -7/1988

RESEARCH INTEREST（研究兴趣）

信息披露、财务管理、公司治理

Disclosure,Financial   Management, Corporate Governance

PUBLCATIONS（PAPERS &   CASES）发表，包括文章和案例

a) Basic or Discovery Scholarship学术类

[1] 陶莹,何建晖.经济新常态下大学生就业观问题及对策探析[J].中国大学生就业,2019(13):45-49.

[2] 陶莹.白酒企业的竞争力与社会责任的实证研究—以价值链为视角[J].西南交通大学学报（社会科学版），2018，（1）：107-114

[3] 陶莹，刘云滔.便捷支付面前，中学生的财经素养准备好了吗[J].人民教育，2017，（10）：51-54.

[4] 陶莹，董大勇.制度环境与企业社会责任信息披露关系的实证研究[J].中国注册会计师，2013，（12）：63-68.

[5] 陶莹，董大勇.媒体关注与企业社会责任信息披露关系研究[J].证券市场导报，2013，（11）：20-26.

[6] Tao Y.,   and Henrique B. “Research on the Interaction between Brand Value and   Disclosure of Corporate Social Responsibility Information” [J]. Journal of   City Brand 1（2013）:1-20.

[7] 陶莹，吕盼.制度背景与公司资本结构决策研究[J].统计与决策，2010，（5）：142-144.  

[8] 陶莹.我国企业海外并购目标选择的影响因素分析[J].江苏商论，2007，（10）：97-99.

[9] 陶莹.美日中小企业融资政策比较及启示[J].经济体制改革，2005，（5）：146-149.

[10] 刘泽仁，陶莹，潘春跃.论中国证券市场未来几年的发展方向[J]. 西南民族大学学报（人文社科版），2003，（12）：328-331.

[11] 刘泽仁，陶莹，潘春跃.西部大开发与产业投资基金[J].经济体制改革，2003，（4）：107-108.

[12] 陶莹.论竞争观念与企业发展[J].经济体制改革，2002，（5）：42-44.

[13] 陶莹.转化企业经营观念迈向知识经济时代[J].经济体制改革，2000，（5）：97-98.

[14] 陶莹.试论铁路运输企业市场营销策略[J].铁道运输与经济，1998，（3）：12-14.

[15] 陶莹.国外企业管理发展新趋势及其启示[J].管理现代化，1997，（6）：63-64.

[1] Tao   Ying, He Jianhui. “Analysis on Problems and Solutions of College Students'   Employment Views under New Economy Normal”[J]. China University Students   Career Guide, 2019（13）:45-49.

[2] Tao   Ying. “An Empirical Study of the Relationship Between Social Responsibility   and Competitiveness of Liquor-making Enterprises:Based on Value Chain” [J].   Journal of Southwest Jiaotong University(Social Sciences) ，2018（1）:107   -114

[3] Tao   Ying, Liu Yuntao. “Is the financial literacy of middle school students ready   for the convenience payment”[J] .People＇s Education,2017（10）:51-54.

[4] Tao   Ying, Dong Dayong. “The empirical research on the relationship of between   institutional environment and corporate social responsibility information   disclosure ”[J]. Chinese Certified Public Accountant,2013（12）:63-68.

[5] Tao   Ying, Dong Dayong. “Research on the relationship between the media and   corporate social responsibility information disclosure” [J]. Securities   Market Herald, 2013（11）:20-26.

[6] Tao   Ying, Henrique B. “Research on the Interaction between Brand Value and   Disclosure of Corporate Social Responsibility Information” [J]. Journal of   City Brand,2013（1）:1-20.

[7] Tao   Ying, Lu Pan. “Institutional background and policy research of capital   structure”[J]. Statistics and Decision,2010（5）:142-144.

[8] Tao   Ying. “Factors analysis of Chinese enterprises overseas M & A target   selection” [J].Jiangsu Commercial Forum, 2007（10）:97-99.

[9] Tao   Ying. “Comparison and inspiration of US-Japan SME financing policies”   [J]. Reform of Economic System ,2005（5）:146-149.

[10] Liu   Zeren,TaoYing,and Pan Chunyue. “Discussing on the development direction of   China's securities market in the coming years”[J].Journal of southwest   University for Nationalities(humanities and social sciences) ,2003（12）:   328-331.

[11] Liu   Zeren,TaoYing,and Pan Chunyue. “Western development and industry investment   fund”[J].Reform of Economic System,2003（4）:107-108.

[12] Tao   Ying. “Discussing on the concept of competition and enterprise   development”[J].Reform of Economic System, 2002（5）:42-44.

[13] Tao   Ying. “Convert Enterprise Management Ideas towards a Knowledge-based Economy”   [J]. Reform of Economic System,2000（5）:97-98.

[14] Tao   Ying. “Discussion on the railway transportation enterprises   marketing strategy”[J].Railway Transport and Economy, 1998（3）: 12-14.

[15] Tao   Ying. “The new trends in the management of foreign enterprises and its   implications”[J].Modernization of Management ,1997（6）:63-64.

b) Teaching   &Learning Scholarship教学类

[1] 陶莹，中航油事件，管理案例，收录中国管理案例共享中心，2008.6。

[2] 陶莹，L公司未来怎样发展？—张董事长的困惑，管理案例，收录中国管理案例共享中心，2015.10。

[1] Tao   Ying, “Aviation Oil event”, management Cases, included in China Management   Case-sharing Center, 2008, 6

[2] Tao Ying, Chen Qian, Guo Chao, and Tao   Zhi-ping “Where Should the Company L Go? Case-study of Chairman Zhang’s   Wandering”, management Cases, included in China Management Case-sharing   Center, 2015, 10

FUNDED PROJECTS 受资助项目

a) Basic or   Discovery Scholarship学术类

[1] “‘以学生为中心’的案例教学设计—以《会计案例分析》课程为例”，西南交通大学本科教育教学研究与改革一般项目，2018.8-2019.7，主持。

[2] “经济一体化下的商业伦理和企业社会责任研究”,，四川省社会科学重点研究基地—“系统科学与企业发展研究中心”，重点课题，项目批准号：Xq18B08，2018.8-2019.12，主持。

[3] “供给侧结构改革背景下基于社会责任的白酒企业可持续发展研究”, 四川省高校人文社会科学重点研究基地—“川酒发展研究中心”一般项目，项目编号：CJY18-08，2018.6-2019.6，主持。

[4] “高校二专《财务管理》课程大班教学策略研究”，西南交通大学本科教育教学研究与改革一般项目，2016.3-2017.3，主持。

[5] “驻蓉高校大学生就业价值取向变化特点”，成都市哲学社会科学规划项目，项目编号：2015P04，2015.7-2015.12，主持。

[6] “新常态下白酒企业社会责任与竞争力关系研究”, 四川省教育厅人文社会科学重点研究基地—“川酒发展研究中心”一般项目，项目编号：CJY15-05，2015.7-2016.6，主持。

[7] “社会责任对旅游企业竞争力的影响及对策研究”, 四川省教育厅人文社会科学重点研究基地—“四川旅游发展研究中心”常规项目，项目编号：LYC15-13，2015.7-2017.6，主持。

[8] “有限理性下的自媒体证券信息传播：资源价值与负面效应” ,国家自然科学基金（面上项目），项目编号：1271174, 2013.1-2016.12，主研 (主持人：董大勇) 。

[9] “新金融下金融监管的组织结构理论与中国金融监管组织结构的重构”，国家社会科学基金项目，项目编号：5CJY032，2005.1 -2008.12，第二主研 (主持人：吴风云) 。

[10] “成都市撤乡并镇后村民自治新问题研究”，成都市哲学社会科学规划重点项目，2008.-2006.12，主持。

[1] “Case teaching design of "student   centered" -- Taking "accounting case analysis" course as an   example”, General project of undergraduate education and teaching   research and Reform in Southwest Jiao Tong University，2018.8-2019.7，Principal Investigator, RMB 10,000.

[2] “Research on business ethics and corporate social   responsibility under economic integration”，Key topics: “system science and enterprise   development research center ”of Sichuan Academy of Social Sciences Key   Research Base，Reference No. Xq18B08，2018.8-2019.12，Principal Investigator, RMB 20,000.

[3] “Research on sustainable development of liquor   making enterprises based on social responsibility under the background of   supply side structure reform”， General   project:, the key research base of Humanities and Social Sciences in   universities and colleges in Sichua --“ Research Center for Sichuan Liquor   Industry Development ” , Reference No. CJY18-08，2018.6-2019.6, Principal Investigator, RMB 20,   000.

[4] “Research on teaching strategy of large class in   financial management course of two colleges and Universities” , General   project of undergraduate education and teaching research and Reform in   Southwest Jiao Tong University，2016.3-2017.3，Principal Investigator, RMB 5,000.

[5] “University Students' in Chengdu employment value   orientation change characteristics”, Philosophy Social Science Planning   Projects of Chengdu，Reference   No. 2015P04，2015.7-2015.12，Principal Investigator, RMB 8,000.

[6] “Research on the relationship between social   responsibility and competitiveness of liquor making enterprise under the new   normal”, Sichuan Provincial Education Department of   Humanities and Social Science Research Base -- “ Research Center for Sichuan   Liquor Industry Development ” project.，Reference No. CJY15-05，2015.7-2016.6, Principal Investigator, RMB 20,000.

[7] “Research on the influence of social   responsibility on the competitiveness of tourism enterprises and Its   Countermeasures”, Sichuan Provincial Education Department of   Humanities and Social Science Research Base --“ Sichuan Tourism Development   Research Center” project，Reference   No. LYC15-13，2015.7-2017.6, Principal Investigator, RMB 3,000.

[8] “The dissemination of information from the media   under the limited rationality: the value of resources and the negative   effect”. National Natural Science Foundation of China, 2013.1-2016.12，Reference No. 1271174，Major Researchers (Principal Investigator: Dong Dayong), RMB 550,000.

[9] “The organizational structure theory of the   financial regulation under the new financial and the reconstruction of   China's financial regulatory structure”, National Social Science Foundation   of China, 2005.1-2008.12，Reference   No. 05CJY032，2nd Investigator(Principal Investigator: Wu   Fengyun).

[10] “Research on the new problem of withdraw the   township emerge Chengdu Philosophy social science planning projects of   chengdu”， Philosophy Social Science Planning Projects of   Chengdu，2008.-2006.12，Principal Investigator, RMB 3,000.

b) Teaching   &Learning Scholarship教学类

[1] 财务管理，国家精品课程，2012，课程团队成员。

[1] Financial Management，National Quality Course，2012，Course team members.

OTHER RESEARCH AND   SCHOLARLY ACTIVITIES

各类其它学术、教学和应用实践类成果

a) Teaching   &Learning Scholarship教学类

Ÿ Guide students in academic competitions and   win a prize在各类学科竞赛中指导学生并获奖

[1]指导学生参加西南交通大学大学生科研训练计划（SRTP）第二期项目获得校级优秀项目，2007.5-2008.5

[1] Team   Advisor, Excellent Project of the Southwest Jiao Tong University College   Students Research Training Program (SRTP) second phase of the   project,2007.5-2008.5

Ÿ Supervise students in thesis writing and   get awarded above the university level指导学生毕业论文获得校级以上奖励

[1] “自由主义视野下的公民权利与国家权力理论思想述评”,西南交通大学优秀硕士论文, 侯爱黎，指导教师：陶莹，2007.10

[1]   “Review on the Theories of Civil Rights and State Authority Falling under   Liberalism”, Outstanding Master Dissertation in Southwest Jiao Tong   University，Hou   Aili, Supervisor: Tao Ying, Oct. 2007.

Ÿ Documented continuing professional   education experiences有明确记录的继续职业教学活动，如参加案例研讨会/学科相关会议

[1] 在北京参加管理学学术研讨会，2006年6月

[2] 在成都参加中国第七届实证会计国际研讨会，2008年12月

[3] 在海南参加第九届中国MPAcc教育发展论坛，2017年11月

[4] 在成都参加四川省高校教师教学发展与思政教育研讨会，2017年月11月

[1]   Attending the Academic Seminar on Management Science in Beijing, June 2006

[2]   Attending the China seventh Empirical Accounting International Symposium in Chengdu，Dec.2008

[3]   Attending the Ninth China MPAcc Education Development Forum in Haikou, Nov.   2017

[4] Attending the   Seminar on teaching development and ideological and political education for   university teachers in Sichuan in Chengdu，Nov. 2017

COURSES TAUGHT   AT SWJTU 教授课程

硕士生课程：高级财务管理理论与实务、高级财务会计理论与实务

本科生课程：基础会计学、财务管理、成本会计学、成本会计实验、会计信息与会计管理、CPA会计学、会计案例分析、财务管理、物流成本管理、管理学原理

Postgraduate：Advanced Financial Management Theory and   Practice，Advanced   Financial Accounting Theory and Practice

Undergraduate：Basic   Accounting，Financial   Management ，Cost   Accounting，Cost   accounting experiment，Accounting   information and accounting management， CPA Accounting,Accounting Case Analysis，Logistics   Cost Management，Principles   of Management

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