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The Ninety-eighth SEM Bozhong Seminar

Hits: Date:2020-09-20 17:38


The Ninety-eighth SEM Bozhong Seminar

Doctorate Thesis Defense

Time: 14:00 pm, July 2, 2020

Form: Online defense

Respondent: Zhang Min

Profile: Zhang Min (1991-), female, Han Chinese, born in Luzhou City, Sichuan Province, Grade 2016 PhD candidate in Business Management of SEM, SWJTU. Research direction: Regional Brand.


Thesis title: Research on influencing factors and mechanism of regional brand locking effect