In order to enrich the practical activities of MBA students, improve their practical ability, introduce more exciting cases for classroom learning, and strengthen the application of theoretical knowledge in business management, Professor Ye Yong from the School of Economics and Management of Southwest Jiaotong University leading more than 50 classmates of the MBA evening class entered the "NIO" experience store and opened a research journey to explore how companies can seize opportunities in decision-making, solve problems, and achieve leap-forward development.This practical teaching is synchronized online live broadcast. More than 100 online and offline students can synchronize online research and study.

Case + Experience-the Ability to Stimulate Thinking

First of all, the relevant person in charge of "NIO" gave a detailed introduction to the company's overall scale, lifestyle community, battery replacement technology, super enjoyment service, and corporate culture, and invited teachers and students to have a test drive experience of the new product. Afterwards, the students asked questions on the spot from the perspective of management, striving to have a deeper understanding of "NIO", and the questions mentioned were of considerable weight. For example, "NIO, as an automobile manufacturing company, shows the characteristics that service is greater than the product technology itself. Isn't it a bit of a cart before the horse?", "NIO provides high-quality services, but also incurs expensive costs. Will it affect the level of profitability?” etc.. The person in charge of "NIO" answered the questions raised by the students one by one. After some "seeing, hearing, and asking", the students have a more in-depth and comprehensive understanding of the company and the electric vehicle industry in which the company is located, and also conducted a corroborating experiment on related theories in the management class.

Guidance - Cultivate the ability to lead the future

Subsequently, Professor Ye Yong further analyzed the practical significance of management theory to the enterprise based on the explanation of the staff and combined with the management knowledge. He proposed enterprise development, enterprise management and opportunities for enterprise from the perspectives of enterprise decision-making, enterprise strategy, and enterprise promotion.Pro. Ye pointed out: University is a journey for teachers and students to explore, discover, and create together. We will gain more by following curiosity, innovative and critical vision, and explore the way of thinking behind knowledge.

This teaching aims to use the latest, hottest, and most representative fresh cases as teaching materials, analyze the theories, tools and methods in the courses learned, conduct cold thinking on hot events, and gradually explore the implications behind the cases which provide an important reference for decision-making. By leading the students to "go out", they can truly feel the bloody wind, ups and downs in the development of the enterprise, and feel the role and charm of the management discipline in ensuring the development of the enterprise, and learn "grounded" knowledge.